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WMLL (96.5 FM; "96.5 Live Free Country") is an American radio station licensed to Bedford, New Hampshire, and serving the New Hampshire portion of the Merrimack Valley with a
On July 1, 1997, Saga Communications announced that it had signed a time brokerage agreement to take over WOXF's operations; on July 29, Saga relaunched the station as "Cool 96.5", an oldies station. The call sign was changed to WQLL on August 15, 1997; that month, Saga bought the station outright in a $3.3 million deal that was concluded on November 21, 1997. The station switched to classic rock, branded as "96.5 The Mill", in March 2005; on March 17, the call sign became WMLL. In August 2011, WMLL shifted to a classic hits format. In October 2016, WMLL returned to classic rock, branded as "Iconic Rock".
On December 15, 2023, WMLL flipped to a
country music
Country (also called country and western) is a popular music, music genre originating in the southern regions of the United States, both the American South and American southwest, the Southwest. First produced in the 1920s, country music is p ...
format. The station's studios are located on Commercial Street in Manchester
Manchester () is a city and the metropolitan borough of Greater Manchester, England. It had an estimated population of in . Greater Manchester is the third-most populous metropolitan area in the United Kingdom, with a population of 2.92&nbs ...
. WMLL is owned by Saga Communications, and operates as part of its Manchester Radio Group.
History
The 96.5 FM frequency first signed on in May 1996 with test broadcasts under the call sign WAEF. Regular broadcasting began on June 27, with a rock format branded "96.5 The Fox"; the call sign was soon changed to WOXF. The station was originally owned by Donna MacNeil.
On July 1, 1997, Saga Communications announced that it had signed a time brokerage agreement to take over WOXF's operations; on July 29, Saga relaunched the station as "Cool 96.5", an oldies station. The call sign was changed to WQLL on August 15, 1997; that month, Saga bought the station outright in a $3.3 million deal that was concluded on November 21, 1997. The station switched to classic rock, branded as "96.5 The Mill", in March 2005; on March 17, the call sign became WMLL. In August 2011, WMLL shifted to a classic hits format. In October 2016, WMLL returned to classic rock, branded as "Iconic Rock".
On December 15, 2023, WMLL flipped to a country music
Country (also called country and western) is a popular music, music genre originating in the southern regions of the United States, both the American South and American southwest, the Southwest. First produced in the 1920s, country music is p ...
format as "96.5 Live Free Country". The new format was advertised as "Continuous Country Without The Static", as country music was previously available in the Manchester area via adjacent market stations ( Portsmouth-market WOKQ, Concord-market WNHW, and two Boston stations); Saga already programmed classic country on the third HD Radio subchannel of WZID and on translators in Concord and Manchester.
References
External links
* * {{Saga Communications MLL Manchester, New Hampshire Bedford, New Hampshire Country radio stations in the United States Radio stations established in 1996 1996 establishments in New Hampshire