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WMID (1340
kHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), often described as being equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose formal expression in terms of SI base uni ...
) is a radio station
licensed A license (American English) or licence (Commonwealth English) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another part ...
to
Atlantic City, New Jersey Atlantic City, sometimes referred to by its initials A.C., is a Jersey Shore seaside resort city (New Jersey), city in Atlantic County, New Jersey, Atlantic County, in the U.S. state of New Jersey. Atlantic City comprises the second half of ...
, which plays "the classic
oldies Oldies is a term for musical genres such as pop music, rock and roll, doo-wop, surf music from the second half of the 20th century, specifically from around the mid-1950s to the 1980s, as well as for a radio format playing this music. Since 2 ...
". Its parent company is The Jersey Giant WMID, LLC. Its studios are located in Ocean City, and its transmitter is located on Murray Avenue in Atlantic City.


History

WMID began broadcasting May 30, 1947. It was a Mutual affiliate on 1340 kHz with 250 W of power. In the 1950s, WMID broadcast from a small studio in the old Brighton Hotel that stood in the beach block of Indiana Avenue, across the street from the Claridge Hotel. The Brighton was torn down to make way for the Sands Casino, itself now closed and demolished. Since the 1960s the station has broadcast from studios adjacent to its tower site at Ohio and Murray Avenues, just off
U.S. Route 30 U.S. Route 30 or U.S. Highway 30 (US 30) is an east–west main route of the United States Numbered Highway System, with the highway traveling across the Northern U.S. With a length of , it is the third-longest U.S. Highway, afte ...
next to the Jersey-Atlantic Wind Farm. During the fifties, sixties, and early to mid-seventies, WMID was the dominant
Top 40 In the music industry, the Top 40 is a list of the 40 currently most popular songs in a particular genre. It is the best-selling or most frequently broadcast popular music. Record charts have traditionally consisted of a total of 40 songs. "To ...
station in the Atlantic City area. In its peak years as a Top 40 station in the early to mid-seventies, it was known as "The Jersey Giant", although for a while after the introduction of gambling in Atlantic City, it labeled itself "the Lucky 13". Its play during its peak years was extremely formatted, with the number one song of the week repeated every two hours, with new songs being labeled "future giants", and, in keeping with the city's resort image, with oldies being labeled "souvenirs". The station presented a locally produced "top 40 countdown" every Monday night. The station also boasted a strong jingle package with a classic "WMID, Atlantic City" station ID at the top of the hour, with the disc jockey introduction, "From the Jersey Giant, Jackson Chase (or other disc jockey)" once an hour, with the introduction of the number one song, "WMID, Giant Play One, Play One, Play One," and with other catchy jingles, such as, "The World Comes Here to Play, 1340, WMID", "Summer at the Jersey Shore, 1340, Atlantic City, WMID". News was limited several minutes leading to the top of the hour from ABC's American Contemporary Radio. In summary, at its peak, WMID in the early to mid-seventies was one of the most professionally run and cleanly produced small to medium-market stations in the country. As
AM broadcasting AM broadcasting is radio broadcasting using amplitude modulation (AM) transmissions. It was the first method developed for making audio radio transmissions, and is still used worldwide, primarily for medium wave (also known as "AM band") transm ...
listenership declined in the late seventies, the station went through a series of format changes (including
Adult Contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul ...
and
Big Band A big band or jazz orchestra is a type of musical ensemble of jazz music that usually consists of ten or more musicians with four sections: saxophones, trumpets, trombones, and a rhythm section. Big bands originated during the early 1910s and ...
) before settling on the oldies format. Classic Oldies 1340 AM WMID focuses on the history of music and radio when rock and roll was on AM radio. The mission of WMID is to re-create the old days when the memorable sound of rock & roll dominated the AM frequency, a sound no one who experienced has ever forgotten. WMID plays the songs and voices – the timeless music that is never left the rock and roll generation – all day and all night. The motto of the station is: "It's the Music you grew up with on the Station you grew up with: AM 1340 Classic Oldies WMID". From January 2, 2012, until March 2021, WMID was the Atlantic City affiliate for ''
The Rush Limbaugh Show ''The Rush Limbaugh Show'' was an American conservative talk radio show hosted by Rush Limbaugh. Since its nationally syndicated premiere in 1988, ''The Rush Limbaugh Show'' became the highest-rated talk radio show in the United States. At i ...
''. The station briefly aired in 2017 on W230AA at 93.9 MHz FM before W230AA switched to
WSJO WSJO (104.9 FM, "SoJO 104.9") is a commercial radio station licensed to serve Egg Harbor City, New Jersey. The station is owned by Townsquare Media, through licensee Townsquare License, LLC, and broadcasts a Top 40 (CHR) format. WSJO broadca ...
-HD2. In September 2023, Equity Communications sold WMID and WCMC to Rick Brancadora under the name The Jersey Giant WMID, LLC. The sale took effect in mid-December 2023.


Previous Logos


See also

*
WCMC (AM) WCMC (1230 AM) is a radio station broadcasting an oldies format. Licensed to Wildwood, New Jersey, United States, the station is currently owned by The Jersey Giant WMID, LLC. Its studios are located in Ocean City, and its transmitter is located ...


References


External links

*
FCC History Cards for WMID
{{coord, 39, 22, 35, N, 74, 27, 08, W, type:landmark_region:US, display=title Oldies radio stations in the United States MID Radio stations established in 1971 1971 establishments in New Jersey