WMGL (107.3 FM) is a

commercial Commercial may refer to: * (adjective for) commerce, a system of voluntary exchange of products and services ** (adjective for) trade, the trading of something of economic value such as goods, services, information or money * a dose of advertising ...

radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...

licensed to

Ravenel, South Carolina Ravenel is a town in Charleston County, South Carolina, United States. The population was 2,465 at the 2010 census. Ravenel is part of the Charleston-North Charleston-Summerville metropolitan area. Geography Ravenel is located in western Charl ...

, and serving the Charleston metropolitan area and

South Carolina Lowcountry The Lowcountry (sometimes Low Country or just low country) is a geographic and cultural region along South Carolina's coast, including the Sea Islands. The region includes significant salt marshes and other coastal waterways, making it an impor ...

. It broadcasts an

urban adult contemporary Urban adult contemporary, often abbreviated as urban AC or UAC, (also known as adult R&B,) is the name for a format of radio music, similar to an urban contemporary format. Radio stations using this format usually would not have hip hop music on ...

radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when Radio broadcasting, ...

and calls itself "Magic 107.3." It is owned by

Cumulus Media Cumulus Media, Inc. is a broadcasting company of the United States and is the second largest owner and operator of AM and FM radio stations in the United States ahead of Audacy and behind iHeartMedia iHeartMedia, Inc., or CC Media Holdi ...

Inc., through its licensee Radio License Holding CBC, LLC. The

radio studio A recording studio is a specialized facility for recording and mixing of instrumental or vocal musical performances, spoken words, and other sounds. They range in size from a small in-home project studio large enough to record a single sin ...

s and offices are on Faber Place Drive in

North Charleston North Charleston is a city in Berkeley, Charleston, and Dorchester counties in the U.S. state of South Carolina.City Planning Department (2008-07)City of North Charleston boundary map. City of North Charleston. Retrieved January 21, 2011. As ...

. On weekdays, WMGL carries two

nationally syndicated Broadcast syndication is the practice of content owners leasing the right to broadcast their content to other television stations or radio stations, without having an official broadcast network to air it on. It is common in the United States whe ...

programs, ''

The Rickey Smiley Morning Show Broderick Dornell "Rickey" Smiley (born August 10, 1968) is an American stand-up comedian, television host, actor, and radio personality known for his prank phone calls. The calls feature Smiley disguising his voice carrying a conversation wit ...

'' and '' The D.L. Hughley Show''. WMGL has an

effective radiated power Effective radiated power (ERP), synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency (RF) power, such as that emitted by a radio transmitter. It is the total power in watts that would ha ...

(ERP) of 16,500

watt The watt (symbol: W) is the unit of Power (physics), power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantification (science), quantify the rate of Work ...

s. It has a

construction permit Planning permission or building permit refers to the approval needed for construction or expansion (including significant renovation), and sometimes for demolition, in some jurisdictions. House building permits, for example, are subject to bu ...

from the

Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States government that regulates communications by radio, television, wire, internet, wi-fi, satellite, and cable across the United States. The FCC maintains j ...

to boost power to 50,000 watts. The

transmitter In electronics and telecommunications, a radio transmitter or just transmitter (often abbreviated as XMTR or TX in technical documents) is an electronic device which produces radio waves with an antenna (radio), antenna with the purpose of sig ...

tower is on Radio Lane in Charleston, near the Cooper River.Radio-Locator.com/WMGL
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History

In February 1986, the station

signed on A sign-on (or start-up in Commonwealth countries except Canada) is the beginning of operations for a radio broadcasting, radio or television station, generally at the start of each day. It is the opposite of a sign-off (or closedown in Commonw ...

as WFXR, located on the FM dial at 101.7 MHz. WMGL played

smooth jazz Smooth jazz is commercially oriented crossover jazz music. Although often described as a "genre", it is a debatable and highly controversial subject in jazz music circles. As a radio format, however, smooth jazz radio became the successor to e ...

at one time. Before that it had an

urban contemporary Urban contemporary music, also known as urban music, urban pop, or just simply urban, is a music radio format. The term was coined by New York radio DJ Frankie Crocker in the early to mid-1970s as a synonym for Black music. Urban contemporary r ...

format with the

call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally as ...

WLNB. WMGL was at 101.7 FM until late in 2008, when

WKZQ WKZQ-FM (96.1 Hertz, MHz, "96.1 KZQ") is an alternative rock radio station licensed to Forestbrook, South Carolina and serves the Grand Strand area. The station is licensed by the Federal Communications Commission (FCC) to broadcast with an effe ...

Myrtle Beach Myrtle Beach is a resort city on the East Coast of the United States in Horry County, South Carolina. It is located in the center of a long and continuous stretch of beach known as the " Grand Strand” in the northeastern part of the state. It ...

(which was also at 101.7 FM), traded frequencies with WAVF (which was at 96.1), WMGL was on 101.7 FM.

WNKT WNKT (107.5 FM) is a sports radio station licensed to Eastover, South Carolina, and serves the Columbia, South Carolina, market. The Cumulus Media outlet is licensed by the Federal Communications Commission (FCC) to broadcast with an effective r ...

, at 107.5 FM, had moved to Columbia in 2007, allowing WMGL to move to 107.3.

Citadel Broadcasting Citadel Broadcasting Corporation was a Las Vegas, Nevada-based broadcast holding company founded and developed by Larry Wilson. Citadel owned 243 radio stations across the United States and was the third-largest radio station owner in the count ...

sold 11 of its radio stations including WMGL to The Last Bastion Station Trust, LLC, in 2007 upon its acquisition of ABC Radio due to ownership limits. However, after WNKT successfully moved out of the Charleston market, Cumulus Media re-purchased WMGL.

References

External links

Magic 107.3 official website
* MGL Urban adult contemporary radio stations in the United States Radio stations established in 1986 Cumulus Media radio stations {{SouthCarolina-radio-station-stub