WMGI (100.7 FM) is a radio station owned by

Midwest Communications Midwest Communications, Inc. is a Wausau, Wisconsin–based radio broadcasting company. It owns 82 radio stations located primarily within the Midwest United States, in Indiana, Michigan, Minnesota, North Dakota, South Dakota, Tennessee, Il ...

, Inc. in

Terre Haute, Indiana Terre Haute ( ) is a city in Vigo County, Indiana, United States, and its county seat. As of the 2020 United States census, 2020 census, the city had a population of 58,389 and Terre Haute metropolitan area, its metropolitan area had a populati ...

. The studios are located at 925 Wabash Avenue in

Terre Haute Terre Haute ( ) is a city in Vigo County, Indiana, United States, and its county seat. As of the 2020 census, the city had a population of 58,389 and its metropolitan area had a population of 168,716. Located along the Wabash River about e ...

History

On December 31, 1994, WMGI dropped

soft adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul ...

for

country music Country (also called country and western) is a popular music, music genre originating in the southern regions of the United States, both the American South and American southwest, the Southwest. First produced in the 1920s, country music is p ...

as "Highway 101", but listeners reacted negatively to what turned out to be a

stunt A stunt is an unusual, difficult, dramatic physical feat that may require a special skill, performed for artistic purposes usually for a public audience, as on television or in theaters or cinema. Stunts are a feature of many action films. Befo ...

. WMGI then switched to

contemporary hit radio Contemporary hit radio (CHR, also known as contemporary hits, hit list, current hits, hit music, top 40, or pop radio) is a radio format common in many countries that focuses on playing current and recurrent popular music as determined by the Top ...

as "100.7 Mix FM", with Beau Richards as program director and morning co-host; the first song was "

What Is Love "What Is Love" is a song by Trinidadian-German singer Haddaway, released as his debut single from his debut album, ''The Album (Haddaway album), The Album'' (1993). The song, both written and produced by Tony Hendrik, Dee Dee Halligan and Karin ...

" by

Haddaway Nestor Alexander Haddaway (born 9 January 1965) is a Trinidadian-born German singer best known for his 1993 hit single " What Is Love", which reached number 1 in 13 countries. Early life Haddaway was born in Trinidad and Tobago. His father wa ...

. Ratings doubled and WMGI was second to

WTHI-FM WTHI-FM (99.9 MHz; "HI-99") is a radio station running a country music format in Terre Haute, Indiana. The station's studios and broadcast tower are located along Ohio Street in downtown Terre Haute. The station is owned by Midwest Communicatio ...

. In fact, WMGI had over 70 percent of teenagers. Tom Watson consulted the change. WMGI was the first station to have

Kato Kaelin Brian Gerard "Kato" Kaelin (born March 9, 1959) is an American actor and radio and television personality. A friend of Nicole Brown Simpson, Kaelin is best known for serving as a witness in the O. J. Simpson murder trial in 1995, receiving con ...

as a guest, on

April Fool's Day April Fools' Day or April Fool's Day (rarely called All Fools' Day) is an annual custom on the 1st of April consisting of practical jokes, hoaxes, and pranks. Jokesters often expose their actions by shouting "April Fool " at the recipient. Mas ...

, at a time when he was still testifying in the O.J. Simpson trial.

References

External links

* Contemporary hit radio stations in the United States Midwest Communications radio stations MGI {{Indiana-radio-station-stub