WLXR (96.1 FM, "Mix 96.1 & 97.9") is a

radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...

broadcasting an

adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul ...

music

radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when Radio broadcasting, ...

. Licensed to

Tomah, Wisconsin Tomah is a city in Monroe County, Wisconsin, United States. The population was 9,570 as of the 2020 census. The city is surrounded by the Town of Tomah and the Town of La Grange. History Tomah was founded by Robert E. Gillett in 1855 and inco ...

, United States, the station serves the greater

La Crosse La Crosse ( ) is a city in La Crosse County, Wisconsin, United States, and its county seat. Positioned alongside the Mississippi River, La Crosse is the largest city on Wisconsin's western border. La Crosse's population was 52,680 as of the 20 ...

area. The station is owned by Magnum Broadcasting and features programming from

AP Radio The Associated Press (AP) is an American not-for-profit news agency headquartered in New York City. Founded in 1846, it operates as a cooperative, unincorporated association, and produces news reports that are distributed to its members, major ...

Compass Media Networks Compass Media Networks is an American radio network. The company launched in January 2009. It is owned by former Westwood One CEO and former COO of Connoisseur Media, Peter Kosann. The company focuses on radio and offers representation and m ...

and

Premiere Networks Premiere Networks, Inc. (formerly Premiere Radio Networks, shortened as PRN) is an American media company, a subsidiary of iHeartMedia, for which it currently serves as its main original radio content distribution and production arm. It is th ...

. The station no longer broadcast in HD radio.

History

The station was assigned

call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally as ...

WTRL-FM on August 8, 1990. On February 7, 1992, the station changed its call sign to WBOG, again on February 3, 1997, to WUSK, and on October 20, 2000, to WXYM. From 2019 to 2020, the station re-broadcast on 107.1 from

WKBH-FM WKBH-FM (102.7 MHz, "102.7 WKBH") is a radio station broadcasting a classic rock and classic hits hybrid format. Licensed to Onalaska, Wisconsin, United States, the station serves the La Crosse area. The station is owned by Magnum Communicati ...

HD3 until it became "Alt 107.1." On September 7, 2021, WXYM added

Elvis Duran Elvis Duran (born Barry Brian Cope; August 5, 1964) is an American radio personality. He is the host of the daily morning radio program ''Elvis Duran and the Morning Show'' in New York on Z100 and in syndication on Premiere Networks. Before h ...

for mornings. On May 14, 2023, Magnum Communications changed the call sign from WXYM to WLXR-FM, which was the former call sign for WEQL. On May 29, the call sign changed again, to WLXR. On May 19, 2025, WLXR shifted its format to adult contemporary, branded as "Mix 96.1 & 97.9", simulcasting on translator W250AZ 97.9 FM La Crosse.Mix & Magic Merge in La Crosse
Radioinsight - May 19, 2025

References

External links

* LXR Adult contemporary radio stations in the United States Radio stations established in 1992 1992 establishments in Wisconsin {{Wisconsin-radio-station-stub