WLUB (105.7

MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), often described as being equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose formal expression in terms of SI base u ...

) is a commercial FM

radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...

licensed to

Augusta, Georgia Augusta is a city on the central eastern border of the U.S. state of Georgia (U.S. state), Georgia. The city lies directly across the Savannah River from North Augusta, South Carolina at the head of its navigable portion. Augusta, the third mos ...

. The station is owned by iHeartMedia, Inc. and airs a

country music Country (also called country and western) is a popular music, music genre originating in the southern regions of the United States, both the American South and American southwest, the Southwest. First produced in the 1920s, country music is p ...

radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when Radio broadcasting, ...

. WLUB calls itself "105.7 The Bull." As with many country stations owned by iHeart, WLUB carries the nationally syndicated ''

Bobby Bones Show ''The Bobby Bones Show'' is an American, nationally Broadcast syndication, syndicated country music radio show aired during the morning hours. The Bobby Bones Show, which originally aired from Austin, Texas, now broadcasts from studios at WSIX-F ...

'' from

Nashville Nashville, often known as Music City, is the capital and List of municipalities in Tennessee, most populous city in the U.S. state of Tennessee. It is the county seat, seat of Davidson County, Tennessee, Davidson County in Middle Tennessee, locat ...

on weekday mornings. The station is licensed by the

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(FCC) to broadcast with an

effective radiated power Effective radiated power (ERP), synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency (RF) power, such as that emitted by a radio transmitter. It is the total power in watts that would ha ...

(ERP) of 100 kW from an antenna 371 meters (1217 feet) in

height above average terrain Height above average terrain (HAAT), or (less popularly) effective height above average terrain (EHAAT), is the vertical position of an antenna site above the surrounding landscape. HAAT is used extensively in FM radio and television, as it is ...

(HAAT), giving it a wide coverage area, reaching

Columbia, South Carolina Columbia is the List of capitals in the United States, capital city of the U.S. state of South Carolina. With a population of 136,632 at the 2020 United States census, 2020 census, it is List of municipalities in South Carolina, the second-mo ...

to the northeast and nearly to

Athens, Georgia Athens is a consolidated city-county in the U.S. state of Georgia (U.S. state), Georgia. Downtown Athens lies about northeast of downtown Atlanta. The University of Georgia, the state's flagship public university and an Research I university, ...

to the west. WLUB's studios are located at the Augusta Corporate Center near the

I-20 I20, I 20 or I-20 may refer to: * Interstate 20, a highway in the southeastern United States * I-20 (form), a United States government document that provides supporting information for the issuance of a student visa or change of status * I-20 (rap ...

/ I-520 interchange in Augusta, and the

transmitter In electronics and telecommunications, a radio transmitter or just transmitter (often abbreviated as XMTR or TX in technical documents) is an electronic device which produces radio waves with an antenna (radio), antenna with the purpose of sig ...

tower is in Beech Island, South Carolina. WLUB operates a

classic rock Classic rock is a radio format that developed from the album-oriented rock (AOR) format in the early 1980s. In the United States, it comprises rock music ranging generally from the mid-1960s through the early-1990s, primarily focusing on comm ...

-formatted station on its

HD Radio HD Radio (HDR) is a trademark for in-band on-channel (IBOC) digital radio broadcast technology. HD radio generally simulcast, simulcasts an existing analog radio station in digital format with less noise and with additional text information. HD R ...

subchannel and on

translator Translation is the communication of the meaning of a source-language text by means of an equivalent target-language text. The English language draws a terminological distinction (which does not exist in every language) between ''trans ...

W292EE as ''Eagle 106.3''.

History

WLUB

signed on A sign-on (or start-up in Commonwealth countries except Canada) is the beginning of operations for a radio broadcasting, radio or television station, generally at the start of each day. It is the opposite of a sign-off (or closedown in Commonw ...

in July 1994. It began life as Eagle 102 - a classic hits station, broadcasting on the 102.3 frequency. That frequency had previously been WGUS - Big Gus (Country), Power 102 (

contemporary hit radio Contemporary hit radio (CHR, also known as contemporary hits, hit list, current hits, hit music, top 40, or pop radio) is a radio format common in many countries that focuses on playing current and recurrent popular music as determined by the Top ...

), and Froggy 102 (Country) before settling on a

format using the

call letters In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a Identifier, unique identifier for a transmitter station. A call sign can be fo ...

WEKL. After years of dominating the rock market in Augusta with only a 6,000 watt signal, on August 13, 2007 WEKL traded frequencies with sister country station WIBL, becoming "Eagle 105.7" while WIBL moved to 102.3, becoming "102.3 The Bull". The 105.7 frequency began in 1952 as WAUG-FM, simulcasting AM 1050 WAUG (now WFAM). The station was sold in 1980 and became WYMX with an

album rock Album-oriented rock (AOR, originally called album-oriented radio) is an FM broadcasting, FM radio format created in the United States in the late 1960s that focuses on the full repertoire of Rock music, rock albums and is currently associated ...

format known as "Rock 106". This format lasted until 1984 when it became WFMG with an

adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul ...

format known as "M105". WFMG then became "Sunny 105" in early 1986 under the WZNY call letters. In 1994, WZNY was acquired by Savannah Valley Broadcasting, which owned longtime contemporary hits outlet WBBQ. A format and airstaff swap was done in August of that year as WBBQ went AC and WZNY became CHR and within a year's time came to be known as Y-105. In September, 2004, WZNY was reborn as "105.7 The Bull", a gold-leaning

country A country is a distinct part of the world, such as a state, nation, or other political entity. When referring to a specific polity, the term "country" may refer to a sovereign state, state with limited recognition, constituent country, ...

outlet with the new call letters of WIBL. On April 1, 2010, classic rock WEKL 102.3 flipped its format to

Top 40 In the music industry, the Top 40 is a list of the 40 currently most popular songs in a particular genre. It is the best-selling or most frequently broadcast popular music. Record charts have traditionally consisted of a total of 40 songs. "To ...

, becoming "Y102.3", and soon after returned to the WZNY call sign, with the classic rock format and call sign moving from 102.3 to 105.7 as "105.7 The Eagle." On November 8, 2013, WZNY began stunting with a simulcast of WEKL as it assumed WEKL's format as "Eagle 102.3". WEKL, in return, flipped back to Country as "G105.7, Georgia-Lina's NEW Country". On November 21, 2013, WEKL changed its call sign to WSCG to reflect the new format, and the WEKL call sign returned to WZNY, dropping the WZNY call sign from the Augusta area for a second time. The station brought back the syndicated ''Bobby Bones Show'' to mornings on January 2, 2014. It was originally heard for a brief period on Top 40 outlet Y102.3, ironically the station it replaced. On April 15, 2016, WSCG became ''105.7 The Bull'' and changed its call sign to WLUB. On the same day, a companion classic country station was launched on WLUB-HD2 and on translator W292EE as ''106.3 Bull Icons''. On March 11, 2019, WLUB-HD2 and W292EE began simulcasting WEKL and rebranded as Eagle 106.3 which was in the process of being sold to

Educational Media Foundation Educational Media Foundation (formerly EMF Broadcasting, abbreviated EMF) is an American nonprofit Christian media ministry based in Franklin, a suburb of Nashville. EMF is the parent company of K-LOVE and Air1—the world's largest contempor ...

, becoming an affiliate of K-Love on May 31, 2019.

Current 105.7 The Bull Line Up

Weekdays :6 am − 10 am: ''The Bobby Bones Show'' :10 am - 3 pm: Blaine :3 pm − 7 pm: Beth :7 pm − 12 m: Wayne D :12 am − 6 am: ''After Midnite with Cody Alan'' Saturdays :6 am − 10 am: ''The Bobby Bones Show'' :10 am - 2 pm: Dusty :2 pm − 7 pm: Angie Ward :7 pm − 12 m: ''Country House Party'' :12 am − 6 am: ''After Midnite with Cody Alan'' Sundays :6 am − 10 am: Jamie Martin :10 am - 2 pm: Dusty :2 pm − 7 pm: Angie Ward :7 pm − 8 pm: ''Women of iHeartCountry'' :8 pm - 12 m: Brooke Taylor :12 am − 6 am: ''After Midnite with Cody Alan''

Previous Logos

HD2 translator

References

External links

105.7 The Bull websiteEagle 106.3 website
* * * {{coord, 33.421528, N, 81.838444, W, type:landmark_region:US_source:FCC, display=title LUB Country radio stations in the United States Radio stations established in 1952 IHeartMedia radio stations