WLTA (1400 AM) is a

commercial Commercial may refer to: * (adjective for) commerce, a system of voluntary exchange of products and services ** (adjective for) trade, the trading of something of economic value such as goods, services, information or money * a dose of advertising ...

Christian A Christian () is a person who follows or adheres to Christianity, a Monotheism, monotheistic Abrahamic religion based on the life and teachings of Jesus in Christianity, Jesus Christ. Christians form the largest religious community in the wo ...

radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...

licensed A license (American English) or licence (Commonwealth English) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another part ...

Alpharetta, Georgia Alpharetta is a city in northern Fulton County, Georgia, United States, and part of the Atlanta metropolitan area. As of the 2020 U.S. census, Alpharetta's population was 65,818; in 2010, the population had been 57,551. History In the 1830s, ...

, and serving the

Atlanta metropolitan area Metro Atlanta, designated by the United States Office of Management and Budget as the Atlanta–Sandy Springs–Roswell metropolitan statistical area, is the most populous metropolitan statistical area in the U.S. state of Georgia and the sixt ...

. It is owned by

Salem Communications Salem Media Group, Inc. (formerly Salem Communications Corporation) is an American radio broadcaster, internet content provider, and magazine and book publisher based in Irving, Texas, targeting audiences interested in Christian values and wha ...

along with its

sister station In broadcasting, sister stations or sister channels are radio or television stations operated by the same company, either by direct ownership or through a management agreement. Radio sister stations will often have different formats, and somet ...

AM 970 The following radio stations broadcast on AM frequency 970 kHz: 970 AM is a regional broadcast frequency. In Argentina * LRA43 Neuquén, Neuquén * LT25 in Curuzú Cuatiá, Corrientes In Mexico * XECJ-AM in Apatzingán, Michoacán ...

WNIV WNIV (970 AM) is a commercial Christian radio station licensed to Atlanta, Georgia. It is one of three Salem Media Group-owned stations in the Atlanta metropolitan area carrying a Christian talk and teaching radio format. AM 590 WDWD carries ...

Atlanta Atlanta ( ) is the List of capitals in the United States, capital and List of municipalities in Georgia (U.S. state), most populous city in the U.S. state of Georgia (U.S. state), Georgia. It is the county seat, seat of Fulton County, Georg ...

. WLTA is a full-time

simulcast Simulcast (a portmanteau of "simultaneous broadcast") is the broadcasting of programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simultaneously) ...

of WNIV's

Christian talk and teaching Christian radio refers to Christian media radio formats that focus on Christian religious broadcasting or various forms of Christian music. Many such formats and programs include contemporary Christian music, gospel music, sermons, radio dramas, ...

programming. WLTA broadcasts with 1,000

watt The watt (symbol: W) is the unit of Power (physics), power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantification (science), quantify the rate of Work ...

s of power, using a

non-directional antenna In radio communication, an omnidirectional antenna is a class of antenna which radiates equal radio power in all directions perpendicular to an axis (azimuthal directions), with power varying with angle to the axis (elevation angle), declining t ...

and is considered a Class C station by the

Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States government that regulates communications by radio, television, wire, internet, wi-fi, satellite, and cable across the United States. The FCC maintains j ...

(FCC). WLTA's

transmitter In electronics and telecommunications, a radio transmitter or just transmitter (often abbreviated as XMTR or TX in technical documents) is an electronic device which produces radio waves with an antenna (radio), antenna with the purpose of sig ...

is located on Northwinds Parkway near

U.S. Route 19 U.S. Route 19 or U.S. Highway 19 (US 19) is a north–south United States Numbered Highway in the Eastern United States. Despite encroaching Interstate Highways, the route has remained a long-haul road, connecting the Gulf of Mex ...

in Alpharetta. WLTA's broadcast antenna uses a loaded UHF/VHF mast. The station mainly serves to fill in the gaps in WNIV's nighttime coverage. WNIV must reduce its power to 39 watts at sunset, rendering it all but unlistenable even in Atlanta.

History

The station first

signed on A sign-on (or start-up in Commonwealth countries except Canada) is the beginning of operations for a radio broadcasting, radio or television station, generally at the start of each day. It is the opposite of a sign-off (or closedown in Commonw ...

the air on August 25, 1986.Broadcasting & Cable Yearbook 1999 page D-105
/ref>

References

External links

*
RecNet query
Talk radio stations in the United States Radio stations established in 1979 1979 establishments in Georgia (U.S. state) Salem Media Group radio stations LTA {{GeorgiaUS-radio-station-stub