WLSG (1340 AM) is a radio station broadcasting a

Regional Mexican Regional Mexican music refers collectively to the regional subgenres of the country music of Mexico and its derivatives from the Southwestern United States. Each subgenre is representative of a certain region and its popularity also varies by ...

format. Licensed to

Wilmington, North Carolina Wilmington is a port city in New Hanover County, North Carolina, United States. With a population of 115,451 as of the 2020 United States census, 2020 census, it is the List of municipalities in North Carolina, eighth-most populous city in the st ...

, United States, it serves the Wilmington area. The station is currently owned by Norsan Media.

FM Translator

WLSG is simulcast on

FM translator A broadcast relay station, also known as a satellite station, relay transmitter, broadcast translator (U.S.), re-broadcaster (Canada), repeater ( two-way radio) or complementary station (Mexico), is a broadcast transmitter which repeats (or tr ...

W231CL 94.1 FM in Wilmington; the translator frequency is used in the station branding.

History

WGNI was a

Top 40 In the music industry, the Top 40 is a list of the 40 currently most popular songs in a particular genre. It is the best-selling or most frequently broadcast popular music. Record charts have traditionally consisted of a total of 40 songs. "To ...

station in the days when the format was heard on AM radio. On December 24, 1981, its call sign changed to WAAV. On May 5, 1984, its call sign changed to WBMS. Prior to 1990, WBMS was one of the first

urban contemporary Urban contemporary music, also known as urban music, urban pop, or just simply urban, is a music radio format. The term was coined by New York radio DJ Frankie Crocker in the early to mid-1970s as a synonym for Black music. Urban contemporary r ...

radio stations in Wilmington. On May 20, 1996, Community Broadcasting sold radio stations WBMS, WMFD and WUOY to a new company called Ocean Broadcasting. WBMS, a

CNN Headline News HLN is an American basic cable network. Owned by CNN Worldwide, the network primarily carries true-crime programming, recently drifting away from limited live news programming. The channel was originally launched on January 1, 1982, by Tur ...

station, became WAHH, airing the "

Radio AAHS Radio AAHS was an American radio network owned and operated by the Children's Broadcasting Corporation. The flagship station of the format was WWTC (1280 AM) in Minneapolis, from where network programming originated at the former First Federal ...

" format for children, as well as some local content. The format included news, sports and games as well as music by

James Taylor James Vernon Taylor (born March 12, 1948) is an American singer-songwriter and guitarist. A six-time Grammy Award winner, he was inducted into the Rock and Roll Hall of Fame in 2000. Taylor achieved his breakthrough in 1970 with the single "Fi ...

Mariah Carey Mariah Carey ( ; born March 27, 1969) is an American singer-songwriter, record producer, and actress. Dubbed the "Honorific nicknames in popular music, Songbird Supreme" by ''Guinness World Records'', Carey is known for her five-octave voc ...

The Muppets The Muppets are an American ensemble cast of puppet characters known for an surreal humor, absurdist, slapstick, burlesque, and self-referential humor, self-referential style of Musical theatre, musical Variety show, variety-sketch comedy. Cre ...

Ren and Stimpy ''The Ren & Stimpy Show'', commonly referred to as simply ''Ren & Stimpy'', is an American animated comedy television series created by John Kricfalusi for Nickelodeon. The series follows the misadventures of Ren Höek, an emotionally unstab ...

Gloria Estefan Gloria María Milagrosa Estefan (; ; born September 1, 1957) is an American singer, actress, and businesswoman. Estefan is an eight-time Grammy Awards, Grammy Award winner, a Presidential Medal of Freedom recipient, and has been named one of t ...

Animaniacs ''Animaniacs'' is an American Animated series, animated Comedy television, comedy Musical film, musical television series created by Tom Ruegger and produced by Warner Bros. Television Animation. It originally aired on Fox Broadcasting Company ...

, Craig and Company, Smoking Armadillos, Fun Factory and

Better Than Ezra Better Than Ezra is an American alternative rock band based in New Orleans, Louisiana, and signed with Round Hill Music. The band formed in 1988 in Baton Rouge, Louisiana, and consists of Kevin Griffin (vocals and guitar), Tom Drummond (bas ...

. WLSG, WWIL and

WWIL-FM WWIL-FM (Life 90.5 FM) is a radio station broadcasting a contemporary Christian music format. Licensed to Wilmington, North Carolina, United States, the station serves the Wilmington, Jacksonville and North Myrtle Beach areas. The station is ...

were part of Family Radio Group of Wilmington on July 13, 2000, when that company purchased

WDVV WDVV (89.7 FM broadcasting, FM) is a radio station broadcasting a Christian radio, Christian talk and teaching format. Licensed to Wilmington, North Carolina, United States, the station serves the Wilmington area. The station is owned by Carolin ...

and WMYT. B&M Broadcasting made an offer to purchase the station from Olin Bohanan in December 2014. The acquisition was consummated on February 3, 2015, at a purchase price of $60,000. On February 5, 2015, WLSG's format changed to oldies, and also added an FM translator on 94.1 MHz. They also rebranded themselves as 94.1 The Beach. On January 24, 2019, following the sale of the station to Norsan Media, WLSG's format changed from oldies to regional Mexican, branded as "La Raza 94.1".Norman Media Launches La Raza 94.1 Wilmington
Radioinsight - January 24, 2019

Previous logos

References

External links

Norsan Media Radio Stations

FCC History Cards for WLSG
;FM translator * * Radio stations established in 1981 LSG Regional Mexican radio stations in the United States LSG {{NorthCarolina-radio-station-stub