WLRO (1210 AM was a

radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...

serving the

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area of the

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Louisiana Louisiana ( ; ; ) is a state in the Deep South and South Central regions of the United States. It borders Texas to the west, Arkansas to the north, and Mississippi to the east. Of the 50 U.S. states, it ranks 31st in area and 25 ...

. The station broadcast with powers of 10 kilowatts daytime and 1 kilowatt at night, and was licensed to Denham Springs, where the transmitter was also located. Its studios were located east of downtown Baton Rouge near the

I-10 Interstate 10 (I-10) is the southernmost transcontinental highway in the Interstate Highway System of the United States. It is the fourth-longest Interstate in the country at , following I-90, I-80, and I-40. It was part of the originall ...

/ I-12 interchange.

History

AM 1210 was a

Christian A Christian () is a person who follows or adheres to Christianity, a Monotheism, monotheistic Abrahamic religion based on the life and teachings of Jesus in Christianity, Jesus Christ. Christians form the largest religious community in the wo ...

talk radio station, WBIU, until 1997 when it was acquired by Clear Channel (forerunner to

iHeartMedia iHeartMedia, Inc., or CC Media Holdings, Inc., is an American mass media corporation headquartered in San Antonio, Texas. It is the holding company of iHeartCommunications, Inc., formerly Clear Channel Communications, Inc., a company founded by ...

) and switched to a sports talk format, under the call letters WSKR. It was an

ESPN Radio ESPN Radio, which is alternatively branded platform-agnostically as ESPN Audio, is an American sports radio network and extension of the ESPN television network. It was launched on January 1, 1992, under the banner "SportsRadio ESPN". The netw ...

affiliate until February 2007, when it switched to

Fox Sports Radio Fox Sports Radio is an Radio in the United States, American Sports radio, sports radio network. Based in Los Angeles, California, the network is operated and managed by Premiere Networks in a content partnership with Fox Corporation's Fox Sports ...

. On January 2, 2012, WSKR changed its format to

gospel Gospel originally meant the Christianity, Christian message ("the gospel"), but in the second century Anno domino, AD the term (, from which the English word originated as a calque) came to be used also for the books in which the message w ...

, branded as "Hallelujah 1210" under new call letters, WLRO. After nearly three decades of the state's second largest metropolitan area offering as many as five sports radio shows daily, all shows were cancelled via a text message to the sports hosts on

New Year's Eve In the Gregorian calendar, New Year's Eve refers to the evening, or commonly the entire day, of the last day of the year, 31 December, also known as Old Year's Day. In many countries, New Year's Eve is celebrated with dancing, eating, drinkin ...

; a week prior to the NFL's

New Orleans Saints The New Orleans Saints are a professional American football team based in New Orleans. The Saints compete in the National Football League (NFL) as a member of the National Football Conference (NFC) NFC South, South division. Since 1975, the team ...

playoff run and LSU's preparation in its bid to win a third

BCS National Championship The BCS National Championship Game was a postseason college football bowl game, used to determine a national champion of the NCAA Division I Football Bowl Subdivision (FBS), first played in the 1998 college football season as one of four desi ...

. On October 29, 2012, the station flipped to an all comedy format, carrying the 24/7 Comedy network. It switched formats again on August 3, 2014, after 24/7 Comedy ceased operations; the station flipped back to a sports talk format, rebranding themselves once again as "1210 The Score". On August 13, 2016, WLRO's transmitter site in Denham Springs, Louisiana suffered extensive damage due to historic flooding in the Baton Rouge area, which took the station silent. WLRO returned to the air on June 6, 2017 resuming programming from Fox Sports Radio, but again went silent on June 16, 2017. iHeartMedia surrendered the station's license on June 13, 2018; the

Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States government that regulates communications by radio, television, wire, internet, wi-fi, satellite, and cable across the United States. The FCC maintains j ...

(FCC) cancelled it on July 9, 2018.

References

External links

Facility details for Facility ID 37815 (WLRO)
in the FCC Licensing and Management System
FCC History Cards for WLRO
(covering 1958-1979 as WLBI) Radio stations in Louisiana Radio stations established in 1959 1959 establishments in Louisiana Radio stations disestablished in 2018 2018 disestablishments in Louisiana Defunct radio stations in the United States IHeartMedia radio stations Defunct mass media in Louisiana Denham Springs, Louisiana {{Louisiana-radio-station-stub