WLOY (660

kHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), often described as being equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose formal expression in terms of SI base uni ...

) is an

Oldies Oldies is a term for musical genres such as pop music, rock and roll, doo-wop, surf music from the second half of the 20th century, specifically from around the mid-1950s to the 1980s, as well as for a radio format playing this music. Since 2 ...

-formatted

broadcast Broadcasting is the data distribution, distribution of sound, audio audiovisual content to dispersed audiences via a electronic medium (communication), mass communications medium, typically one using the electromagnetic spectrum (radio waves), ...

radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...

licensed to

Rural Retreat, Virginia Rural Retreat is a town in Wythe County, Virginia, United States. The population was 1,483 at the 2010 census. History Rural Retreat was originally named Mount Airy. The name was changed because of confusion with other communities named Mount Ai ...

, serving the Wytheville and

Marion Marion or MARION may refer to: Arts and entertainment *Marion (band), a British alternative rock group * ''Marion'' (miniseries), a 1974 miniseries * ''Marion'' (1920 film), an Italian silent film * ''Marion'' (2024 film), a UK short People a ...

area. WLOY is owned and operated by Three Rivers Media.

History

Until July 23, 2007, WLOY had been silent since its sale to Three Rivers Media from Ora Robert Smallwood on October 17, 2006. On September 17, 2008, WLOY switched from Contemporary Christian to talk, dropping its affiliation with

Salem Salem may refer to: Places Canada * Salem, Ontario, various places Germany * Salem, Baden-Württemberg, a municipality in the Bodensee district ** Salem Abbey (Reichskloster Salem), a monastery * Salem, Schleswig-Holstein Israel * Salem (B ...

's "Today's Christian Music" Network. In late August 2013, WLOY dropped its talk format for

adult standards Adult standards (also sometimes known as the nostalgia or Big Band format) is a North American radio format heard primarily on AM or class A FM stations. Adult standards started in the 1950s and is aimed at "mature" adults, meaning mainly tho ...

, branding as "Great American Music, Virginia Style, Loyal 660". The last part of the tagline changed to "Loyal 93.3" in 2020 when the station added a translator which covers most of the same area as the AM signal and provides 24-hour service.

References

External links

Classic 660 WLOY Online
* * LOY Radio stations established in 1985 Adult standards radio stations in the United States 1985 establishments in Virginia LOY {{Virginia-radio-station-stub