WLLI (102.3

MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), often described as being equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose formal expression in terms of SI base u ...

) is an FM

radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...

licensed to

Munfordville, Kentucky Munfordville is a home rule-class city in, and the county seat of, Hart County, Kentucky, United States. The population was 1,615 at the 2010 U.S. census. History The settlement was once known as "Big Buffalo Crossing". The current name came f ...

, United States, and serving the

Bowling Green A bowling green is a finely laid, close-mown and rolled stretch of turf for playing the game of bowls. Before 1830, when Edwin Beard Budding of Thrupp, near Stroud, UK, invented the lawnmower, lawns were often kept cropped by grazing sheep ...

area. The station is currently owned by Commonwealth Broadcasting and airs an adult hits radio format.

History

The station first signed on the air as WLOC-FM on August 1, 1964.FCC history card for WLLI
/ref> The station initially simulcast programming from its then-AM sister station WLOC (1150 kHz). On April 2, 1979, it began broadcasting a

Variety Variety may refer to: Arts and entertainment Entertainment formats * Variety (radio) * Variety show, in theater and television Films * ''Variety'' (1925 film), a German silent film directed by Ewald Andre Dupont * ''Variety'' (1935 film), ...

format, featuring a mix of

country A country is a distinct part of the world, such as a state, nation, or other political entity. When referring to a specific polity, the term "country" may refer to a sovereign state, state with limited recognition, constituent country, ...

and

adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul ...

music. The station became solely a

Hot AC Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul, ...

-formatted station when the callsign became WMCC on January 30, 1996. It was acquired by

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in 1997. The station changed its call sign to WCLU-FM in May 1998, two months after being acquired by its current owner, Royse Radio, Inc., to match that of

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-based sister station WCLU. The adult contemporary format remained with the station. On April 1, 2021, WCLU-FM rebranded as "Beaver 102.3/98.5" and changed its call sign to WBVA, using similar imaging to Forever Communications's

WBVR-FM WBVR-FM (106.3 Hertz, MHz) is a country music–Radio format, formatted radio station City of license, licensed to Horse Cave, Kentucky, United States, and serving the Bowling Green, Kentucky, Bowling Green area. The station is currently owned ...

(96.7 MHz) in

. On February 1, 2022, the station changed its call sign to WLLI. On February 4, 2022, WLLI changed its format from country to a simulcast of classic country-formatted WLYE-FM (94.1 MHz) in Glasgow, branded as "Willie Country". In August 2024, Seven Mountains Media announced that they has closed a $450,000 deal to buy this station and WCLU in Glasgow from Royse Radio. However, two months later in October, Seven Mountains announced that they and Commonwealth Broadcasting agreed to swap stations (including with one, WLYE-FM, and WCLU). On November 18, 2024, WLLI dropped its simulcast with WLYE and began stunting with Christmas music, branded as "Santa 102.3/95.7". On December 26, 2024, WLLI ended stunting and launched an adult hits format, branded as "102.3 Jack FM".Jack Arrives in Southern Kentucky
RadioInsight - December 26, 2024

References

External links

* * LLI Adult hits radio stations in the United States Radio stations established in 1964 1964 establishments in Kentucky {{Kentucky-radio-station-stub