WLCC (760 AM) is a radio station broadcasting a

Christian radio Christian radio refers to Christian media radio formats that focus on Christian religious broadcasting or various forms of Christian music. Many such formats and programs include contemporary Christian music, gospel music, sermons, radio dramas, ...

format, simulcasting

WTBN WTBN (570 AM) is a commercial radio station licensed to Pinellas Park, Florida and serving the Tampa Bay area. The station is owned by Salem Media Group and it airs a religious radio format. Most of the schedule is made up of brokered ...

. Licensed to

Brandon, Florida Brandon is an Unincorporated area#United States, unincorporated community and census-designated place (CDP) in Hillsborough County, Florida, United States. It is part of the Tampa–St. Petersburg–Clearwater Metropolitan Statistical Area. The p ...

, United States, it serves the

Tampa Bay area The Tampa Bay area is a major metropolitan area surrounding Tampa Bay on the Gulf Coast of Florida in the United States. It includes the main cities of Tampa, Florida, Tampa, St. Petersburg, Florida, St. Petersburg, and Clearwater, Florida, Clea ...

. WLCC is owned by

Salem Media Group Salem Media Group, Inc. (formerly Salem Communications Corporation) is an American radio broadcaster, internet content provider, and magazine and book publisher based in Irving, Texas, targeting audiences interested in Christian values and wh ...

History

The station began broadcasting in 1988 under owner Bruce Micek's Asti Broadcasting using the call letters WEND and was the flagship station of the Sun Radio Network. In 1993 the station was sold to

Sonny Bloch Irwin H. "Sonny" Bloch (March 1, 1937 - March 10, 1998) was an American financial talk radio show host from 1980 to 1995 who defrauded investors of more than $24 million. Early life and education Sonny Bloch grew up in Detroit, Michigan. As a y ...

's Bloch Broadcasting and call letters changed to WBDN the station then broadcast significant blocks of brokered business programming from the Financial Broadcasting Network. In 1996 Spanish broadcaster Alfredo Alonso's Mega Broadcasting purchased the station for $1.75 million (later renamed Mega Communications) turning the station into a Spanish Tropical format called Mega 760. Since then the station has adopted different formats including

Regional Mexican Regional Mexican music refers collectively to the regional subgenres of the country music of Mexico and its derivatives from the Southwestern United States. Each subgenre is representative of a certain region and its popularity also varies by ...

and

Spanish oldies Regional styles of Mexican music vary greatly from state to state. Norteño, banda, duranguense, Son mexicano and other Mexican country music genres are often known as regional Mexican music because each state produces different musical sounds ...

. Mega Communications donated WLCC to the Washington, DC–based Minority Media & Telecom Council (MMTC) in December 2008. On May 31, 2012, the MMTC sold WLCC to

Salem Communications Salem Media Group, Inc. (formerly Salem Communications Corporation) is an American radio broadcaster, internet content provider, and magazine and book publisher based in Irving, Texas, targeting audiences interested in Christian values and wha ...

for $1.15 million, with the intent to reformat the station with a Spanish Christian format under the ''Radio Luz'' branding. The transaction was consummated on August 31, 2012. The station broadcasts with 10,000 watts during the day and 1,000 watts at night, nulled towards the southeast by day to protect

West Palm Beach West Palm Beach is a city in and the county seat of Palm Beach County, Florida, United States. It is located immediately to the west of the adjacent Palm Beach, Florida, Palm Beach, which is situated on a barrier island across the Lake Worth Lag ...

WEFL WEFL (760 AM "Deportes 760") is a commercial radio station licensed to Tequesta, Florida, and serving the West Palm Beach area. It has a Spanish-language sports radio format, with most programming supplied by the TUDN Radio Network. The stat ...

, and directional towards the southwest at night, to protect Detroit's

WJR WJR (760 kHz) is a commercial AM radio station in Detroit, Michigan, owned by Cumulus Media, with a news/talk format. Most of WJR's broadcast studios, along with its newsroom and offices, are in the Fisher Building in Detroit's New Center ...

. On July 25, 2019,

agreed to sell WLCC,

WWMI WWMI (1380 kHz, "Relevant Radio") is an AM broadcasting, AM radio station city of license, licensed to St. Petersburg, Florida, and serving the Tampa Bay radio market. It is owned by Relevant Radio, a non-profit Catholic broadcasting organizatio ...

as well as WKAT and

WZAB WXBN (880 kHz) is a commercial AM radio station licensed to Sweetwater, Florida, and serving the Miami–Fort Lauderdale radio market. It is owned by iHeartMedia, Inc., and airs a black-oriented news format as an affiliate of the co- ...

in the Miami market to Immaculate Heart Media, Inc. for more than $8.2 million.Venta, Lance.
Immaculate Heart Media Acquires Four In Miami & Tampa From Salem
, ''Radio Insight''. July 29, 2019. Retrieved November 23, 2019. Salem Media Group repurchased WLCC and translator W282CI from Relevant Radio for $600,000 effective February 15, 2022; Relevant Radio continues to own WWMI.

References

External links

1988 establishments in Florida LCC Radio stations established in 1988 LCC Salem Media Group radio stations {{Florida-radio-station-stub