WLAW-FM (97.5

MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), often described as being equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose formal expression in terms of SI base u ...

, "97.5 Nash Icon") is a radio station broadcasting a

country music Country (also called country and western) is a popular music, music genre originating in the southern regions of the United States, both the American South and American southwest, the Southwest. First produced in the 1920s, country music is p ...

format Format may refer to: Printing and visual media * Text formatting, the typesetting of text elements * Paper formats, or paper size standards * Newspaper format, the size of the paper page Computing * File format, particular way that informatio ...

. Licensed to

Whitehall, Michigan Whitehall is a city in Muskegon County in the U.S. state of Michigan. The population was 2,909 at the 2020 census. The city is located to the west of Whitehall Township. Montague is its neighbor. History It is located on White Lake (actual ...

, the station serves the

Muskegon, Michigan Muskegon ( ) is a city in and the county seat of Muskegon County, Michigan, United States. Situated around a harbor of Lake Michigan, Muskegon is known for fishing, sailing regattas, and boating. It is the most populous city along Lake Michigan' ...

market. The station's programming was derived from

Cumulus Media Networks Cumulus Media Networks was an American radio network owned and operated by Cumulus Media. From 2011 until its merger with Westwood One, it controlled many of the radio assets formerly belonging to the American Broadcasting Company (ABC), whi ...

Hits & Favorites Adult Contemporary, billed on-air with the slogan Today's Hits and Yesterday's Favorites (or Hits & Favorites for short), is a 24-hour music format produced by Cumulus Media Networks (now Westwood One). History Starstation, as it was formerl ...

format until

Westwood One Westwood One, Inc. is an American radio network owned by Cumulus Media. The company syndicates talk, music, and sports programming. The company takes its name from an earlier network also named Westwood One, a company founded in 1976. The co ...

took over. It is heard as far as

Grand Rapids, Michigan Grand Rapids is the largest city and county seat of Kent County, Michigan, United States. With a population of 198,917 at the 2020 United States census, 2020 census and estimated at 200,117 in 2024, Grand Rapids is the List of municipalities ...

, east of US-131, and it experiences interference from

WJIM-FM WJIM-FM (97.5 MHz, "975 Now FM") is a radio station in Lansing, Michigan, broadcasting a top 40 (CHR) format. It is owned by Townsquare Media and has an ERP of 45,000 watts, making it a class B radio station History The station has had the ...

from Lansing. It is now affiliated with

's country program. Also heard on W256DM 99.1 in Muskegon.

History

The station began broadcasting on April 4, 1991 as WPBK-FM with a satellite-fed

country A country is a distinct part of the world, such as a state, nation, or other political entity. When referring to a specific polity, the term "country" may refer to a sovereign state, state with limited recognition, constituent country, ...

format from Unistar Radio Networks, and became WEFG-FM ("Frog") soon afterward. In 1995, WEFG-FM's format changed to a 1970s-based classic hits format (as ''Eagle 97.5'') satellite-fed from

. In 1999, Westwood One discontinued its 1970s hits format in favor of

rhythmic oldies Rhythmic oldies is a radio format that concentrates on the rhythmic, R&B, disco, or dance genres of music. The playlists spans from the 1960s through the 2000s. They depend on market conditions and may be designed for African-American or Hispani ...

(tagged as "Groovin' Oldies"), and WEFG-FM continued with this format until switching back to country (as "Kickin' Country") in 2002 and then to

sports Sport is a physical activity or game, often competitive and organized, that maintains or improves physical ability and skills. Sport may provide enjoyment to participants and entertainment to spectators. The number of participants in ...

in 2005.

On December 14, 2010, just four days after it was announced that Clear Channel/Muskegon would replace WSHZ's adult contemporary format with

WMUS WMUS (107.9 FM, "107 MUS") is a radio station broadcasting a country music format in Muskegon, Michigan. The station is owned by iHeartMedia, Inc. History 107.9 FM signed on originally around 1988 as WKBZ-FM. Magic 108 Acknowledging the need ...

and its Country format, WEFG-FM dropped its sports format as "The Champ" to pick up WSHZ's former one as "Sunny FM" WWSN. This marked the second time since 1996 that another station had used the "Sunny" moniker other than

WSNX WSNX-FM (104.5 MHz "104-5 SNX") is a top 40 (CHR) radio station located in iHeartMedia's Grand Rapids, Michigan headquarters. The station is licensed to Muskegon, in Western Michigan with the station serving the Grand Rapids area, and is one ...

, whose call letters once matched that handle. Sister station

WVIB WVIB (100.1 FM, "V100") is a radio station broadcasting an urban adult contemporary format fed via satellite from Westwood One (known as " The Touch" or "Today's R&B and Old School"). The station is licensed to Holton, Michigan and serves the ...

was known as Sunny FM for a time until 2004. On April 1, 2019, the WWSN call sign and its "Sunny" adult contemporary format moved to 92.5 FM, swapping frequencies with country-formatted WLAW, which moved to 97.5 FM.WLAW & WWSN Trade Places
Radioinsight - March 29, 2019 On August 24, 2021, the station changed its call sign to WLAW-FM. WLAW-FM and simulcast partner WLAW went silent in March 2025. They were of 11 Cumulus stations to close the weekend of March 14, as part of a larger shutdown of underperforming Cumulus stations.

References

External links

Official website
* LAW-FM Country radio stations in the United States Cumulus Media radio stations Radio stations established in 1992 1992 establishments in Michigan {{Michigan-radio-station-stub