WKXS-FM (94.5

MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), often described as being equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose formal expression in terms of SI base u ...

) is a

radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...

broadcasting a

classic rock Classic rock is a radio format that developed from the album-oriented rock (AOR) format in the early 1980s. In the United States, it comprises rock music ranging generally from the mid-1960s through the early-1990s, primarily focusing on comm ...

format Format may refer to: Printing and visual media * Text formatting, the typesetting of text elements * Paper formats, or paper size standards * Newspaper format, the size of the paper page Computing * File format, particular way that informatio ...

and airing

The Bob & Tom Show ''The Bob & Tom Show'' is a syndicated US radio program established by Bob Kevoian and Tom Griswold at radio station WFBQ in Indianapolis, Indiana, March 7, 1983, and syndicated nationally since January 6, 1995. Originally syndicated by Pre ...

in the morning. Licensed to

Leland, North Carolina Leland is the most populous town in Brunswick County, North Carolina, United States. The population was 23,504 at the 2020 census, up from 13,527 in 2010. As of 2020, it is considered to be one of the fastest growing towns in North Carolina. It ...

, United States, the station serves the Wilmington area. The station is currently owned by

Cumulus Media Cumulus Media, Inc. is a broadcasting company of the United States and is the second largest owner and operator of AM and FM radio stations in the United States ahead of Audacy and behind iHeartMedia iHeartMedia, Inc., or CC Media Holdi ...

History

WKXS-FM signed on the air on February 11, 1994 as WAHG. Cumulus Broadcasting purchased four Wilmington radio stations in Spring 1997. After a survey, general manager Clay McCauley said, "Basically, we found a hole in the market big enough to drive a

Mack truck Mack Trucks, Inc. is an American truck manufacturing company and a former manufacturer of buses and trolley buses. Founded in 1900 as the Mack Brothers Company, it manufactured its first truck in 1905 and adopted its present name in 1922. Since ...

through." 25 percent of the market's population was

African-American African Americans, also known as Black Americans and formerly also called Afro-Americans, are an American racial and ethnic group that consists of Americans who have total or partial ancestry from any of the Black racial groups of Africa. ...

, but only one radio station was reaching that audience. On Friday, October 3, 1997, WAAV-FM began repeatedly playing "Kiss" by

Prince A prince is a male ruler (ranked below a king, grand prince, and grand duke) or a male member of a monarch's or former monarch's family. ''Prince'' is also a title of nobility (often highest), often hereditary, in some European states. The ...

. The new Kiss 94.1 was "All Prince, All the Time" until

program director In service industries, such as education, a program manager or program director researches, plans, develops and implements one or more of the firm's professional services. For example, in education, a program director is responsible for developing ...

Ken Johnson (from

WILD Wild, wild, wilds or wild may refer to: Common meanings * Wilderness, a wild natural environment * Wildlife, an undomesticated organism * Wildness, the quality of being wild or untamed Art, media and entertainment Film and television * ''Wild ...

Boston Boston is the capital and most populous city in the Commonwealth (U.S. state), Commonwealth of Massachusetts in the United States. The city serves as the cultural and Financial centre, financial center of New England, a region of the Northeas ...

) played "If Only for One Night" by

Luther Vandross Luther Ronzoni Vandross Jr. (April 20, 1951 – July 1, 2005) was an American Soul music, soul and Contemporary R&B, R&B singer, songwriter, and record producer. Over his career, he achieved eleven consecutive RIAA certification, RIAA-certified ...

on Monday, October 6. The new

urban adult contemporary Urban adult contemporary, often abbreviated as urban AC or UAC, (also known as adult R&B,) is the name for a format of radio music, similar to an urban contemporary format. Radio stations using this format usually would not have hip hop music on ...

format would include

Toni Braxton Toni Michele Braxton (born October 7, 1966) is an American singer, songwriter, actress and television personality. She has sold over 70 million records worldwide and is one of the best-selling female artists in history. Braxton has won seven ...

Whitney Houston Whitney Elizabeth Houston (August 9, 1963 – February 11, 2012) was an American singer, actress, film producer, model, and philanthropist. Commonly referred to as "Honorific nicknames in popular music, the Voice", she is List of awards and no ...

Anita Baker Anita Denise Baker (born January 26, 1958) is an American jazz and soul singer. She is known for her soulful ballads, particularly from the height of the quiet storm period in the 1980s. Starting her career in the late 1970s with the funk ban ...

and

Michael Jackson Michael Joseph Jackson (August 29, 1958 – June 25, 2009) was an American singer, songwriter, dancer, and philanthropist. Dubbed the "King of Pop", he is regarded as Cultural impact of Michael Jackson, one of the most culturally significan ...

. The target audience would be similar to that of 97.3 Coast FM, which had been the area's only

urban contemporary Urban contemporary music, also known as urban music, urban pop, or just simply urban, is a music radio format. The term was coined by New York radio DJ Frankie Crocker in the early to mid-1970s as a synonym for Black music. Urban contemporary r ...

station since 1992. However, Kiss would lean more toward older songs, and the station would not play

rap Rapping (also rhyming, flowing, spitting, emceeing, or MCing) is an artistic form of vocal delivery and emotive expression that incorporates " rhyme, rhythmic speech, and ommonlystreet vernacular". It is usually performed over a backin ...

. Local DJs and community involvement were a priority, and

Tom Joyner Thomas Joyner (born November 23, 1949) is an American radio personality, host, philanthropist and former musician. Joyner is the former host of the nationally syndicated '' The Tom Joyner Morning Show'', and also founder of Reach Media Inc., the ...

did the morning show. On March 8, 2000, the call letters changed to WKXS-FM. Kiss received a signal improvement that included a move to 94.5. Still, because of low ratings, the format that included

Teddy Pendergrass Theodore DeReese Pendergrass (March 26, 1950 – January 13, 2010) was an American Soul music, soul and R&B singer and songwriter. He was born in Philadelphia, Pennsylvania. Pendergrass lived most of his life in the Philadelphia area, and initial ...

and

Aretha Franklin Aretha Louise Franklin ( ; March 25, 1942 – August 16, 2018) was an American singer, songwriter and pianist. Honored as the "Honorific nicknames in popular music, Queen of Soul", she was twice named by ''Rolling Stone'' magazine as the Roll ...

was changed to

on September 21, 2006. The first song was "

Take the Money and Run Take the Money and Run may refer to: Songs * "Take the Money and Run" (Bunny Walters song), 1972 * "Take the Money and Run", by Crosby & Nash from ''Wind on the Water'', 1975 * "Take the Money and Run" (Steve Miller Band song), 1976 * "Take the M ...

" by the

Steve Miller Band The Steve Miller Band is an American rock music, rock band formed in San Francisco, California in 1966. The band is led by Steve Miller (musician), Steve Miller on guitar and lead vocals. The group had a string of mid- to late-1970s hit singles ...

. In December 2006, the station added John Boy and Billy, who had been under contract with WRQR.Angela Mack, "Fans KISS Favorite Radio Station Goodbye," ''Star-News'', October 30, 2006. The station transitioned to full classic rock in 2017.

References

External links

* {{Cumulus Media KXS-FM Classic rock radio stations in the United States Cumulus Media radio stations