WKJX (96.7 FM, "The Coast") is a

hot adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quiet ...

formatted

broadcast Broadcasting is the distribution (business), distribution of sound, audio or video content to a dispersed audience via any electronic medium (communication), mass communications medium, but typically one using the electromagnetic spectrum (radio ...

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...

licensed to

Elizabeth City Elizabeth City is a city in Pasquotank County, North Carolina, Pasquotank County, North Carolina, United States. As of the 2020 census, it had a population of 18,629. Elizabeth City is the county seat and largest city of Pasquotank County. It ...

, North Carolina, serving

and the

Outer Banks The Outer Banks (frequently abbreviated OBX) are a string of barrier islands and spits off the coast of North Carolina and southeastern Virginia, on the east coast of the United States. They line most of the North Carolina coastline, separating ...

. WKJX is owned and operated by East Carolina Radio of Elizabeth City, Inc. While WKJX is primarily heard in North Carolina, it can be heard in extreme south-eastern sections of

Hampton Roads Hampton Roads is the name of both a body of water in the United States that serves as a wide channel for the James River, James, Nansemond River, Nansemond and Elizabeth River (Virginia), Elizabeth rivers between Old Point Comfort and Sewell's ...

History

WKJX signed on in 1984 as an automated

country music Country (also called country and western) is a genre of popular music that originated in the Southern and Southwestern United States in the early 1920s. It primarily derives from blues, church music such as Southern gospel and spirituals, o ...

station. In the early 1990s, it was sold to East Carolina Radio who flipped the station's format to Urban Adult Contemporary. In the late 1990s, the station became a simulcast of sister-station

WOBR-FM WOBR-FM (95.3 MHz, "Pirate 95.3") is a radio station broadcasting a mainstream rock format. Licensed to Wanchese, North Carolina, United States, it serves the Outer Banks. The station is currently owned by East Carolina Radio, Inc. History The ...

. In May 2004, WKJX increased its power to 50,000 watts and split from the simulcast of

, picking up a Light

Adult Contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quiet ...

format as "Mix 96." At 9:06 am on April 2, 2010, after stunting the previous day with

Bill Cosby William Henry Cosby Jr. ( ; born July 12, 1937) is an American stand-up comedian, actor, and media personality. He made significant contributions to American and African-American culture, and is well known in the United States for his eccentri ...

stand-up routines, WKJX flipped to an urban hip-hop format, and took on the name "96.7 The Block". On June 24, 2019 WKJX changed their format from urban hip hop (which moved to WFMZ 104.9 FM Hertford) to hot adult contemporary, branded as "96.7 The Coast".WKJX Flips to Hot AC 96.7 The Coast
Radioinsight - June 24, 2019

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References

External links

96.7 The Coast Online
* KJX Hot adult contemporary radio stations in the United States {{NorthCarolina-radio-station-stub