WKBH-FM (102.7

MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), often described as being equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose formal expression in terms of SI base u ...

, "102.7 WKBH") is a

radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...

broadcasting a

classic rock Classic rock is a radio format that developed from the album-oriented rock (AOR) format in the early 1980s. In the United States, it comprises rock music ranging generally from the mid-1960s through the early-1990s, primarily focusing on comm ...

and classic hits hybrid format. Licensed to

Onalaska, Wisconsin Onalaska ( ) is a city in La Crosse County, Wisconsin, United States. The population was 18,803 at the 2020 census. It borders the larger La Crosse, Wisconsin, and is a part of the La Crosse-Onalaska, WI-MN Metropolitan Area. Onalaska is buil ...

, United States, the station serves the La Crosse area. The station is owned by Magnum Communications, Inc. as of July 31, 2020. On July 1, 2019, the then-KQEG’s format changed from

oldies Oldies is a term for musical genres such as pop music, rock and roll, doo-wop, surf music from the second half of the 20th century, specifically from around the mid-1950s to the 1980s, as well as for a radio format playing this music. Since 2 ...

to soft oldies, branded as "102.7 MeTV FM". On August 1, 2020, KQEG’s format changed from soft oldies to classic rock, which moved from WKBH-FM 100.1 (which switched to EMF's

K-Love K-Love (stylized as K-LOVE) is an American Christian radio network. Owned by the Educational Media Foundation (EMF), a non-profit Christian ministry, it primarily broadcasts contemporary Christian music. As of June 2019, the network's progr ...

contemporary Christian format).Magnum Acquisition Leads To Four Format Shuffle In LaCrosse
Radioinsight - August 1, 2020 The station began identifying itself as WKBH-FM on August 1, 2020, although the call sign was not officially changed by the

Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States government that regulates communications by radio, television, wire, internet, wi-fi, satellite, and cable across the United States. The FCC maintains j ...

until August 11.

References

External links

* * * * * Radio stations in Wisconsin Classic rock radio stations in the United States Radio stations established in 1990 1990 establishments in Wisconsin {{Wisconsin-radio-station-stub