WJVR (101.9 FM, "The River") is a

commercial Commercial may refer to: * (adjective for) commerce, a system of voluntary exchange of products and services ** (adjective for) trade, the trading of something of economic value such as goods, services, information or money * a dose of advertising ...

radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...

licensed A license (American English) or licence (Commonwealth English) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another part ...

Iron Gate, Virginia Iron Gate is a town in eastern Alleghany County, Virginia, United States. The population was 324 at the 2020 census. The town is located along U.S. Route 220, near Clifton Forge. History The Town of Iron Gate was incorporated in 1889. The to ...

, serving Covington and Clifton Forge in

Virginia Virginia, officially the Commonwealth of Virginia, is a U.S. state, state in the Southeastern United States, Southeastern and Mid-Atlantic (United States), Mid-Atlantic regions of the United States between the East Coast of the United States ...

. It has a

classic rock Classic rock is a radio format that developed from the album-oriented rock (AOR) format in the early 1980s. In the United States, it comprises rock music ranging generally from the mid-1960s through the early-1990s, primarily focusing on comm ...

radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when Radio broadcasting, ...

and is owned and operated by Todd P. Robinson. It also carries Alleghany High School sports. The

studio A studio is a space set aside for creative work of any kind, including art, dance, music and theater. The word ''studio'' is derived from the , from , from ''studere'', meaning to study or zeal. Types Art The studio of any artist, esp ...

s and offices are on Oak Street in Covington. WJVR has an

effective radiated power Effective radiated power (ERP), synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency (RF) power, such as that emitted by a radio transmitter. It is the total power in watts that would ha ...

(ERP) of 560

watt The watt (symbol: W) is the unit of Power (physics), power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantification (science), quantify the rate of Work ...

s as a Class A station. Its

transmitter In electronics and telecommunications, a radio transmitter or just transmitter (often abbreviated as XMTR or TX in technical documents) is an electronic device which produces radio waves with an antenna (radio), antenna with the purpose of sig ...

is off Valley Ridge Road in Covington, within the

George Washington and Jefferson National Forests The George Washington and Jefferson National Forests is an administrative entity combining two U.S. National Forests into one of the largest areas of public land in the Eastern United States. The forests cover of land in the Appalachian Moun ...

History

Construction

On April 5, 2012, the

Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States government that regulates communications by radio, television, wire, internet, wi-fi, satellite, and cable across the United States. The FCC maintains j ...

(FCC) announced United States CP, LLC. as the highest bidder for the 101.9 FM frequency. It would be located in Iron Gate, Virginia, as part of Auction 93. On September 10, 2012, United States CP, LLC., filed a

construction permit Planning permission or building permit refers to the approval needed for construction or expansion (including significant renovation), and sometimes for demolition, in some jurisdictions. House building permits, for example, are subject to bu ...

for a radio station to broadcast on 101.9 FM. The new station would transmit from a mountain between Covington and Clifton Forge. On October 9, 2012, the station was given the

call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally as ...

WJVR. The call sign is a "tribute" to the Jackson River that flows through Covington and Clifton Forge.

Launch to present

An October 10, 2012 post on the station's official Facebook page announced the station would launch on October 12 at 5:00pm. The station received a license from the FCC on November 21, 2012. United States CP, LLC sold WJVR to Todd P. Robinson, Inc. for $30,000 on March 24, 2014. WJVR will be operated under the WVJT, LLC licensee. On April 4, 2014, WJVR began streaming their broadcasts online. The sale was consummated on July 31, 2014.

Translators

WJVR broadcasts its HD2 and HD3 sub channels on the following translators:

References

External links

101.9 The River Online
* * * * * 2012 establishments in Virginia Classic rock radio stations in the United States Radio stations established in 2012 JVR {{Virginia-radio-station-stub