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WJUC (107.3 FM "The Juice") is a commercial 
urban contemporary
Urban contemporary music, also known as urban music, urban pop, or just simply urban, is a music radio format. The term was coined by New York radio DJ Frankie Crocker in the early to mid-1970s as a synonym for Black music. Urban contemporary r ...
music radio station
Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...
in Swanton, Ohio
Swanton is a village located in Fulton and Lucas counties in the U.S. state of Ohio. The population was 3,897 at the 2020 census. Total area is .
History
A post office called Swanton has been in operation since 1827. The village takes its n ...
, broadcasting to the Toledo
Toledo most commonly refers to:
* Toledo, Spain, a city in Spain
* Province of Toledo, Spain
* Toledo, Ohio, a city in the United States
Toledo may also refer to:
Places Belize
* Toledo District
* Toledo Settlement
Bolivia
* Toledo, Or ...
area. The station's studios are located in Toledo, and its transmitter is located north of Swanton. WJUC is the Toledo area affiliate of The Chubb Rock Show, Tisha Lee in the Midday, The Jeff Foxx Show, and Love and R&B With Al B. Sure!.
WJUC, which began broadcasting in 1997, was the first African-American owned-and-operated radio station in the Toledo market and is one of the few radio stations in the area that is still locally owned and operated. "The Juice" began as a station playing a wide variety of musical styles appealing to African-American listeners, including rap, soul oldies, gospel music, and blues. Today, the station's playlist consists almost exclusively of R&B and urban contemporary
Urban contemporary music, also known as urban music, urban pop, or just simply urban, is a music radio format. The term was coined by New York radio DJ Frankie Crocker in the early to mid-1970s as a synonym for Black music. Urban contemporary r ...
hits, aside from a Sunday-morning gospel
Gospel originally meant the Christianity, Christian message ("the gospel"), but in the second century Anno domino, AD the term (, from which the English word originated as a calque) came to be used also for the books in which the message w ...
music program. Connecting to Community and Hometown Live are part of the Saturday Morning Juice, a community engagement show that consists of interviews and community topics.
WJUC is the brainchild of Charles "Charlie Chuck" Welch, a former disc jockey at the now-defunct WKLR-FM (now WKKO
WKKO (99.9 FM) is a commercial radio station in Toledo, Ohio with a country music format. It is owned by Cumulus Media. The station's studios are located in Toledo, and its transmitter is located in Harbor View, Ohio.
History
Toledo AM ...
).
WJUC primarily competes with Urban Radio Broadcasting's WIMX (Mix 95.7) for the ears of urban AC listeners in Toledo. The Juice's ratings have fallen in recent years due to competition, which is now usually the higher-rated (12+) of the two stations. WJUC also suffers from a signal that becomes scratchy in the eastern portion of the Toledo metro area and under certain weather conditions is sometimes swamped by co-channel interference from WNWV
WNWV (107.3 FM) is a commercial radio station licensed to Elyria, Ohio, carrying an alternative rock format known as "107.3 Alternative Cleveland". Owned by Rubber City Radio Group, Inc., the station serves Greater Cleveland and much of surr ...
in Elyria, Ohio
Elyria ( ) is a city in Lorain County, Ohio, United States, and its county seat. It is located at the forks of the Black River (Ohio), Black River in Northeast Ohio, southwest of Cleveland. The population was 52,656 at the 2020 United States cens ...
, although the station continues to enjoy respectable ratings despite its limited reach. This is due to the station’s reputation as the “hometown” station that engages the community.
The most recent endeavor of WJUC is a partnership with aMAYSing Kids Broadcasting and Media Mentorship Program, a 501(c)3 reading literacy program created by longtime WJUC radio personality Tisha Lee-Mays and husband Dante Mays. The program works to improve reading through teaching broadcasting fundamentals.
Effective May 25, 2017, Welch Communications assigned the license for WJUC to Fleming Street Communications, Inc., a corporation controlled by Charles Welch's children. Welch’s daughter, Debra Hogan serves as President of Fleming Street Communications.
External links
* JUC Urban contemporary radio stations in the United States Radio stations established in 1997 1997 establishments in Ohio {{Ohio-radio-station-stub