WJDA (1300 AM) is a radio station with a broadcast tower in

Quincy, Massachusetts Quincy ( ) is a city in Norfolk County, Massachusetts, Norfolk County, Massachusetts, United States. It is the largest city in the county. Quincy is part of the Greater Boston area as one of Boston's immediate southern suburbs. Its population in ...

, serving the

Greater Boston Greater Boston is the metropolitan region of New England encompassing the municipality of Boston, the capital of the U.S. state of Massachusetts and the most populous city in New England, and its surrounding areas, home to 4,941,632. The most s ...

area with a

reggaeton Reggaeton (, ) is a modern style of popular music, popular and electronic music that originated in Panamanian reggaetón, Panama during the late 1980s, and which rose to prominence in the late 1990s and early 2000s through a plethora of Puert ...

format. The station's studios are in Chelsea. Its programming is also heard on

FM translator A broadcast relay station, also known as a satellite station, relay transmitter, broadcast translator (U.S.), re-broadcaster (Canada), repeater ( two-way radio) or complementary station (Mexico), is a broadcast transmitter which repeats (or tr ...

W260DS (99.9) in

Boston Boston is the capital and most populous city in the Commonwealth (U.S. state), Commonwealth of Massachusetts in the United States. The city serves as the cultural and Financial centre, financial center of New England, a region of the Northeas ...

, from which its "Latina 99.9" branding is derived.

History

The station began in 1947 as a local station for the South Shore region, owned by James D. Asher and later by his son Jay. For much of its history, WJDA provided talk programming and (in later years) ABC Radio's Unforgettable Favorites satellite soft AC format, operating under the branding "Radio ''your'' way." Among its on-air personalities were Herb Fontaine, Roy Lind, Joe Catalano, Win Bettinson, Ken Coleman, Don Kent, and Mike Logan. Notable shows included ''Party Line'', ''Breakfast with WJDA,'' and the ''Wax Museum''. The station was a daytimer for most of its history, broadcasting until sundown, but became 24-hour in the early 1990s. The station (and its North Shore sister station WESX) was sold in 2006 to Principle Broadcasting, which switched the station to a Spanish and Portuguese-language programming format and closed the local studios. Its last day of operation under the old format was April 30, 2006. Tropical Storm Irene toppled the station's tower on August 28, 2011; the station was off air for a few days, then received FCC approval for a temporary long-wire antenna. In April 2012, the tower was restored. In 2017, the Principal Broadcasting Network sold its stations — WJDA, WESX, and WLIE in

Islip, New York Islip ( ) is a Administrative divisions of New York#Town, town in Suffolk County, New York, Suffolk County, New York (state), New York, United States, on the South Shore (Long Island), South Shore of Long Island. The population was 339,938 at th ...

— to Universal Stations for $2.3 million; Universal's principals were also associated with Principal. Universal Stations sold WJDA and WESX to Real Media Group effective on August 9, 2018.

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* * {{Boston Radio JDAa Radio stations established in 1947 Quincy, Massachusetts Mass media in Norfolk County, Massachusetts 1947 establishments in Massachusetts Contemporary hit radio stations in the United States Reggaeton radio stations JDA