WJBR (1010
kHz
The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), often described as being equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose formal expression in terms of SI base uni ...
) is an
AM radio station
Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...
licensed to
Seffner, Florida, United States, serving the
Tampa Bay
Tampa Bay is a large natural harbor and shallow estuary connected to the Gulf of Mexico on the west-central coast of Florida, comprising Hillsborough Bay, McKay Bay, Old Tampa Bay, Middle Tampa Bay, and Lower Tampa Bay. The largest freshwater i ...
market with an all-
podcast
A podcast is a Radio program, program made available in digital format for download over the Internet. Typically, a podcast is an Episode, episodic series of digital audio Computer file, files that users can download to a personal device or str ...
format known as "Podcast Radio US". Owned by the
Beasley Broadcast Group
Beasley Broadcast Group, Inc., based in Naples, Florida, is an owner/operator of radio stations in the United States. , the company owns 57 stations under the Beasley Media Group name.
History
The company was founded in 1961 by George G. Bea ...
, the station's
studio
A studio is a space set aside for creative work of any kind, including art, dance, music and theater.
The word ''studio'' is derived from the , from , from ''studere'', meaning to study or zeal.
Types Art
The studio of any artist, esp ...
s are located on Executive Center Drive in
St. Petersburg.
By day, WJBR transmits with 50,000
watt
The watt (symbol: W) is the unit of Power (physics), power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantification (science), quantify the rate of Work ...
s, the maximum for commercial AM stations. As
1010 AM
The following radio broadcasting, radio stations broadcast on AM broadcasting, AM frequency 1010 kHz: 1010 AM is a Canadian clear-channel frequency. CFRB Toronto and CBR (AM), CBR Calgary, Alberta, Calgary are both list of broadcast station ...
is a
clear channel frequency reserved for
Class A stations
CFRB Toronto
Toronto ( , locally pronounced or ) is the List of the largest municipalities in Canada by population, most populous city in Canada. It is the capital city of the Provinces and territories of Canada, Canadian province of Ontario. With a p ...
and
CBR Calgary
Calgary () is a major city in the Canadian province of Alberta. As of 2021, the city proper had a population of 1,306,784 and a metropolitan population of 1,481,806 making it the third-largest city and fifth-largest metropolitan area in C ...
, WJBR must reduce power to 5,000 watts at night. Its
transmitter
In electronics and telecommunications, a radio transmitter or just transmitter (often abbreviated as XMTR or TX in technical documents) is an electronic device which produces radio waves with an antenna (radio), antenna with the purpose of sig ...
is off Martin Luther King Jr. Boulevard (
Florida State Road 574) in Seffner, using a
directional antenna
A directional antenna or beam antenna is an antenna that radiates or receives greater radio wave power in specific directions. Directional antennas can radiate radio waves in beams, when greater concentration of radiation in a certain directio ...
with three-
tower array
A tower array is an arrangement of multiple radio towers which are mast radiators in a phased array. They were originally developed as ground-based tracking radars. Tower arrays can consist of free-standing or guyed towers or a mix of them. Tower ...
to protect other stations from interference. It is directional towards the east and west to protect
WJXL Jacksonville
Jacksonville ( ) is the most populous city proper in the U.S. state of Florida, located on the Atlantic coast of North Florida, northeastern Florida. It is the county seat of Duval County, Florida, Duval County, with which the City of Jacksonv ...
by day, which also operates on 1010 AM. WJBR's
call sign
In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally as ...
was granted by the
Federal Communications Commission
The Federal Communications Commission (FCC) is an independent agency of the United States government that regulates communications by radio, television, wire, internet, wi-fi, satellite, and cable across the United States. The FCC maintains j ...
on September 19, 2023.
It is also heard on one
FM translator
A broadcast relay station, also known as a satellite station, relay transmitter, broadcast translator (U.S.), re-broadcaster (Canada), repeater ( two-way radio) or complementary station (Mexico), is a broadcast transmitter which repeats (or tr ...
, at 92.1
MHz
The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), often described as being equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose formal expression in terms of SI base u ...
in Tampa.
History
MOR and talk
The station
signed on the air on November 7, 1960, as WINQ.
It was founded by Rex Rand, the owner of
WINZ in
Miami
Miami is a East Coast of the United States, coastal city in the U.S. state of Florida and the county seat of Miami-Dade County, Florida, Miami-Dade County in South Florida. It is the core of the Miami metropolitan area, which, with a populat ...
.
In its early days, WINQ was a
network affiliate
In the broadcasting industry (particularly in North America, and even more in the United States), a network affiliate or affiliated station is a local broadcaster, owned by a company other than the owner of the network, which carries some or a ...
of the
Mutual Broadcasting System
The Mutual Broadcasting System (commonly referred to simply as Mutual; sometimes referred to as MBS, Mutual Radio or the Mutual Radio Network) was an American commercial radio network in operation from 1934 to 1999. In the Golden Age of Radio, ...
and carried a
middle-of-the-road (MOR) music format. In 1967, WINQ became the first station in Tampa Bay to offer an all-
talk format, with network news and other programming from
CBS Radio (which would later own this station). WINQ switched to a
country music
Country (also called country and western) is a popular music, music genre originating in the southern regions of the United States, both the American South and American southwest, the Southwest. First produced in the 1920s, country music is p ...
format in 1971, after the station was losing money on the talk programming.
Christian programming
By 1974, WINQ had changed to a
Christian radio
Christian radio refers to Christian media radio formats that focus on Christian religious broadcasting or various forms of Christian music. Many such formats and programs include contemporary Christian music, gospel music, sermons, radio dramas, ...
station, featuring pre-recorded religious programing, with
southern gospel music filling the breaks. In 1975, after an influx of call-in requests to Kevin MacKenzie's "LoveTree" Jesus Music Show, he and station manager Phil Scott agreed to continue in the direction of
Christian Rock
Christian rock is a form of rock music that features lyrics focusing on matters of Christian faith, often with an emphasis on Jesus in Christianity, Jesus. This music is typically performed by Christians, Christian individuals. The extent to whi ...
. With the assistance of program director Bill Brown, WINQ became a full-time
Christian contemporary station with live announcers, and launched what became the first commercially licensed
Christian rock
Christian rock is a form of rock music that features lyrics focusing on matters of Christian faith, often with an emphasis on Jesus in Christianity, Jesus. This music is typically performed by Christians, Christian individuals. The extent to whi ...
radio station in the country.
In late 1978, following Rand's death in a helicopter crash, the station was sold to different owners, who switched the format back to traditional religious programming, as WCBF ("We're Christians By Faith"), dropping the
CCM format and again featuring Christian talk and teaching programs produced by area churches.
CBS ownership and Howard Stern
In 1987,
Infinity Broadcasting
Infinity Broadcasting Corporation was a radio company that existed from 1972 until 2005. It was founded by Michael A. Wiener and Gerald Carrus. It became associated with popular radio personalities like Howard Stern, Opie and Anthony, Don Im ...
, which owned
WQYK-FM, acquired WCBF. It was relaunched a year later as WQYK, returning it to a country format. During most hours, it
simulcast
Simulcast (a portmanteau of "simultaneous broadcast") is the broadcasting of programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simultaneously) ...
its FM
sister station
In broadcasting, sister stations or sister channels are radio or television stations operated by the same company, either by direct ownership or through a management agreement.
Radio sister stations will often have different formats, and somet ...
WQYK-FM. The simulcast did not last long.
The station has undergone many format changes since then, alternating between country, talk and
sports radio
Sports radio (or sports talk radio) is a radio format devoted entirely to discussion and broadcasting of sport, sporting events. A widespread programming genre that has a narrow audience appeal, sports radio is characterized by an often-low comed ...
. In July 2004, the station switched to a
hot talk
Talk radio is a radio format containing discussion about topical issues and consisting entirely or almost entirely of original spoken word content rather than outside music. They may feature monologues, dialogues between the hosts, Interview (jo ...
format as WBZZ, ''1010 The Buzz'', after acquiring the rights to the
syndicated ''
Howard Stern Show
''The Howard Stern Show'' is an American radio show hosted by Howard Stern that gained wide recognition when it was radio syndication, nationally syndicated on terrestrial radio from WINS-FM, WXRK in New York City, between 1986 and 2005. The sho ...
''. However, soon after Stern left for satellite radio in January 2006, the station switched to a
classic country format. Then, it changed back to all-sports as WQYK on August 10, 2007. Nanci "
The Fabulous Sports Babe" Donnellan is one of WQYK's most notable alumni. The station served as Donnellan's flagship during her show's run on the now-defunct
Sports Fan Radio Network, from 1997 to 2001.
WQYK's sports format moved to
WHFS-FM (98.7 FM, formerly WSJT) on August 2, 2012, under the branding ''SportsRadio 98.7 The Fan''.
The WHFS call sign had
previously been used on co-owned stations in
Washington, D. C. and
Baltimore
Baltimore is the most populous city in the U.S. state of Maryland. With a population of 585,708 at the 2020 census and estimated at 568,271 in 2024, it is the 30th-most populous U.S. city. The Baltimore metropolitan area is the 20th-large ...
and was
"parked" or "warehoused" on
a co-owned station in
West Palm Beach
West Palm Beach is a city in and the county seat of Palm Beach County, Florida, United States. It is located immediately to the west of the adjacent Palm Beach, Florida, Palm Beach, which is situated on a barrier island across the Lake Worth Lag ...
. Concurrent with the move, WQYK changed its call sign to WHFS to match the FM station. The two stations simulcast until January 2, 2013, when the AM station became a full-time affiliate of
CBS Sports Radio
Infinity Sports Network is an American sports radio network. It debuted as CBS Sports Radio with hourly sports news updates on September 4, 2012, and with 24/7 programming on January 2, 2013.
Infinity Sports Network is programmed by Audacy, Inc ...
.
Among the new hosts was Donnellan, who was heard in overnights.
Moneytalk Radio

On October 2, 2014,
CBS Radio announced that it would trade all of the company's radio stations in
Charlotte and Tampa (including WHFS), as well as
WIP in
Philadelphia
Philadelphia ( ), colloquially referred to as Philly, is the List of municipalities in Pennsylvania, most populous city in the U.S. state of Pennsylvania and the List of United States cities by population, sixth-most populous city in the Unit ...
, to the
Beasley Broadcast Group
Beasley Broadcast Group, Inc., based in Naples, Florida, is an owner/operator of radio stations in the United States. , the company owns 57 stations under the Beasley Media Group name.
History
The company was founded in 1961 by George G. Bea ...
in exchange for five stations in
Miami
Miami is a East Coast of the United States, coastal city in the U.S. state of Florida and the county seat of Miami-Dade County, Florida, Miami-Dade County in South Florida. It is the core of the Miami metropolitan area, which, with a populat ...
and Philadelphia.
[CBS And Beasley Swap Philadelphia/Miami For Charlotte/Tampa]
from Radio Insight (October 2, 2014) The swap was completed on December 1, 2014.
On December 31, 2014, at 10 a.m., WHFS dropped CBS Sports Radio and flipped to a simulcast of
WSBR
WSBR (740 AM) was an American radio station licensed to Boca Raton, Florida, United States, broadcasting to the West Palm Beach/Boca Raton radio market. The station was last owned by Beasley Broadcast Group, Inc., doing business as Beasley ...
's ''Moneytalk Radio'' programming.
WHFS aired financial and business shows under this format, some of which was paid
brokered programming
Brokered programming (also known as time-buy and blocktime) is a form of broadcast content in which the show's producer pays a radio or television station for air time, rather than exchanging programming for pay or the opportunity to play spot com ...
.
Nationally syndicated
Broadcast syndication is the practice of content owners leasing the right to broadcast their content to other television stations or radio stations, without having an official broadcast network to air it on. It is common in the United States whe ...
shows included ''
The Ramsey Show
''The Ramsey Show'' (formerly known as ''The Dave Ramsey Show'' and ''The Money Game'') is an American self-syndicated radio program hosted by finance author Dave Ramsey and a rotating group of co-hosts, that airs Monday through Friday from 2:0 ...
with
Dave Ramsey
David Lawrence Ramsey III (born September 3, 1960) is an American radio personality who offers financial advice. He is the founder and CEO of Ramsey Solutions and a co-host of '' The Ramsey Show'', a nationally syndicated radio program. He ...
,
The Mark Levin Show
''The Mark Levin Show'' is a conservative talk radio show hosted by Mark Levin.
History
Levin began his career as a radio host in 2002 in a Sunday afternoon timeslot on WABC. WABC assigned Levin to fill in starting on June 16, 2003, after the ...
'' and ''The Ken Colman Show''. WHFS carried ''
The Schnitt Show
Todd Andrew Schnitt (born January 24, 1966), known professionally as Todd Schnitt and MJ Kelli, is an American radio DJ and was previously a conservative talk radio host. Beginning in October 2020, he began hosting the "MJ Morning Show" on "Q10 ...
with
Todd Schnitt
Todd Andrew Schnitt (born January 24, 1966), known professionally as Todd Schnitt and MJ Kelli, is an American radio DJ and was previously a conservative talk radio host. Beginning in October 2020, he began hosting the "MJ Morning Show" on "Q10 ...
'' until its end in July 2023. Weekends included programs on pets, gardening, religion, health, travel, food and wine. Most hours began with an update from
ABC News Radio
ABC News Radio is the news radio service of ABC Audio, a division of ABC News (United States), ABC News in the United States. Formerly known as ABC Radio News, ABC News Radio feeds, through Skyview Networks, five-minute newscasts on the hour ...
.
Podcast Radio US
On September 19, 2023, WHFS changed its call sign to WJBR, which was warehoused from sister station
WJBR-FM
WVCW (99.5 MHz) is a non-commercial FM radio station licensed to Wilmington, Delaware. Owned by VCY America, the station serves the Delaware Valley, including Philadelphia. The WVCW transmitter is located 8 miles north of downtown Wilmington ...
in
Wilmington, Delaware
Wilmington is the List of municipalities in Delaware, most populous city in the U.S. state of Delaware. The city was built on the site of Fort Christina, the first Swedish colonization of the Americas, Swedish settlement in North America. It lie ...
, which Beasley was in the process of selling to
VCY America
VCY America, Inc. is a traditional, evangelical, conservative Christian ministry based in Milwaukee, Wisconsin. The VCY America Radio Network maintains a format of Christian talk and teaching, as well as traditional Christian music through its b ...
. Three days later, on September 22, WJBR flipped to an all-
podcast
A podcast is a Radio program, program made available in digital format for download over the Internet. Typically, a podcast is an Episode, episodic series of digital audio Computer file, files that users can download to a personal device or str ...
format as "Podcast Radio US". WJBR was one of four Beasley stations to debut the format that day under an agreement between Beasley and the podcast originating company, the United Kingdom-based Podcast Radio Network.
Translator
References
External links
*
{{Beasley Broadcast Group
JBR
JBR
1960 establishments in Florida
Radio stations established in 1960