WIXC (1060 AM) is a

commercial Commercial may refer to: * (adjective for) commerce, a system of voluntary exchange of products and services ** (adjective for) trade, the trading of something of economic value such as goods, services, information or money * a dose of advertising ...

radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...

licensed to

Titusville, Florida Titusville is a city in and the county seat of Brevard County, Florida, United States. As of the 2020 United States census, 2020 census, the population of the city was 48,789, up from 43,761 at the 2010 census. Titusville is located along the ...

, and serving the

Space Coast The Space Coast is a region in the U.S. state of Florida around the Kennedy Space Center (KSC) and Cape Canaveral Space Force Station. It is one of several "themed" coasts around Florida. All orbital launches from American soil carrying NASA ast ...

. It has a classic country format. It is owned by Genesis Communications I, Inc. and operated by Marc Radio Orlando, LLC. The main

radio studio A recording studio is a specialized facility for recording and mixing of instrumental or vocal musical performances, spoken words, and other sounds. They range in size from a small in-home project studio large enough to record a single sin ...

and offices are in Mims, north of Titusville. A sales office formerly located in the Suntree area of

Melbourne Melbourne ( , ; Boonwurrung language, Boonwurrung/ or ) is the List of Australian capital cities, capital and List of cities in Australia by population, most populous city of the States and territories of Australia, Australian state of Victori ...

was closed. By day, WIXC transmits 50,000

watt The watt (symbol: W) is the unit of Power (physics), power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantification (science), quantify the rate of Work ...

s, the maximum for commercial AM stations. Because 1060 AM is a clear channel frequency reserved for Class A KYW

Philadelphia Philadelphia ( ), colloquially referred to as Philly, is the List of municipalities in Pennsylvania, most populous city in the U.S. state of Pennsylvania and the List of United States cities by population, sixth-most populous city in the Unit ...

and XECPAE

Mexico City Mexico City is the capital city, capital and List of cities in Mexico, largest city of Mexico, as well as the List of North American cities by population, most populous city in North America. It is one of the most important cultural and finan ...

, WIXC must reduce power to 5,000 watts at night to avoid interference. During

critical hours Critical hours for radio stations is the time from sunrise to two hours after sunrise, and from two hours before sunset until sunset, local time. During this time, certain American radio stations may be operating with reduced power as a result of Se ...

, the power is 17,000 watts. A

directional antenna A directional antenna or beam antenna is an antenna that radiates or receives greater radio wave power in specific directions. Directional antennas can radiate radio waves in beams, when greater concentration of radiation in a certain directio ...

is used at all times. The

transmitter In electronics and telecommunications, a radio transmitter or just transmitter (often abbreviated as XMTR or TX in technical documents) is an electronic device which produces radio waves with an antenna (radio), antenna with the purpose of sig ...

is on West Main Street in the Sweetwater Downs neighborhood in Mims.

History

On , the station first

signed on A sign-on (or start-up in Commonwealth countries except Canada) is the beginning of operations for a radio broadcasting, radio or television station, generally at the start of each day. It is the opposite of a sign-off (or closedown in Commonw ...

the air. Its

call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally as ...

was once WRMF and served as the AM counterpart to WRMF-FM, which at the time broadcast at 98.3 MHz in Titusville. That station is now WNUE, relocated to 98.1 MHz in Deltona, Florida. The WRMF call letters are now used for a station in

Palm Beach, Florida Palm Beach is an incorporated town in Palm Beach County, Florida, United States. Located on a barrier island in east-central Palm Beach County, the town is separated from West Palm Beach, Florida, West Palm Beach and Lake Worth Beach, Florida, ...

, at 97.9 MHz. In the early 2000s, WIXC had been the

network affiliate In the broadcasting industry (particularly in North America, and even more in the United States), a network affiliate or affiliated station is a local broadcaster, owned by a company other than the owner of the network, which carries some or a ...

for

ESPN Radio ESPN Radio, which is alternatively branded platform-agnostically as ESPN Audio, is an American sports radio network and extension of the ESPN television network. It was launched on January 1, 1992, under the banner "SportsRadio ESPN". The netw ...

through July 31, 2008. It was also the local affiliate for the

Tampa Bay Rays The Tampa Bay Rays are an American professional baseball team based in the Tampa Bay area. The Rays compete in Major League Baseball (MLB) as a member club of the American League (AL) American League East, East Division. They are one of two major ...

games, as well as

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NEXTEL Cup races. WIXC switched from its previous sports talk format to primarily classic country music on August 1, 2008. It dumped the classic country format after two months and before one ratings period had taken place when its LMA deal with Whiskey River Broadcasting, Inc. fell apart, and went gone to a news/talk format with a significant amount of brokered paid programming. WIXC continues to air a significant amount of sports content. It became Brevard County's flagship station for live high school football broadcasts in the fall of 2009 but lost that programming to WMEL 1300. On August 9, 2015, WIXC became ''AM 1060 WMEL''. On October 31, 2016 at noon, WIXC returned to the ''NewsTalk 1060'' brand when "WMEL" moved its programming to WWBC AM 1510.1060WMEL.com
''Retrieved November 3, 2016.'' On February 4, 2019, WIXC flipped to a

Regional Mexican Regional Mexican music refers collectively to the regional subgenres of the country music of Mexico and its derivatives from the Southwestern United States. Each subgenre is representative of a certain region and its popularity also varies by ...

format, in a trimulcast with WTMP-FM and WMGG. Just over a month later, WIXC split away from the trimulcast, picking up Spanish-language sports

ESPN Deportes Radio ESPN Deportes Radio was an American Spanish language sports radio network created and produced by Disney-owned ESPN. Programming included call-in talk shows and commentary from hosts about a full range of sporting events, including soccer, ...

. That network disbanded in September 2019, with WIXC and other affiliates switching to

TUDN Radio TUDN Radio (formerly Univision Deportes Radio) is a U.S. Spanish-language sports radio network operated by Uforia Audio Network, a division of TelevisaUnivision (United States), TelevisaUnivision. It launched on March 15, 2017 on ten AM broadca ...

, another Spanish language sports radio network. Around July 2022, WIXC shifted back to English-language sports under the

Fox Sports Radio Fox Sports Radio is an Radio in the United States, American Sports radio, sports radio network. Based in Los Angeles, California, the network is operated and managed by Premiere Networks in a content partnership with Fox Corporation's Fox Sports ...

affiliation. In late March 2024, WIXC flipped back to Classic country under the branding "I Am Country 1060", operated by MARC Radio Orlando ahead of purchasing the station.

Previous logo

References

External links

WIXC at CFLradio.net
{{coord, 28, 39, 47, N, 80, 55, 17, W, type:landmark_region:US_source:FCC, display=title IXC Radio stations established in 1957 1957 establishments in Florida Classic country radio stations in the United States