WIWA (AM)
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WIWA (1270
kHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), often described as being equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose formal expression in terms of SI base uni ...
) is a
commercial Commercial may refer to: * (adjective for) commerce, a system of voluntary exchange of products and services ** (adjective for) trade, the trading of something of economic value such as goods, services, information or money * a dose of advertising ...
AM
radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...
broadcasting a
Christian talk and teaching Christian radio refers to Christian media radio formats that focus on Christian religious broadcasting or various forms of Christian music. Many such formats and programs include contemporary Christian music, gospel music, sermons, radio dramas, ...
format. Licensed to Eatonville, Florida, it serves the Greater Orlando radio market. The station is owned by Marc Radio Orlando, LLC. Some of its programs are
simulcast Simulcast (a portmanteau of "simultaneous broadcast") is the broadcasting of programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simultaneously) ...
with
sister station In broadcasting, sister stations or sister channels are radio or television stations operated by the same company, either by direct ownership or through a management agreement. Radio sister stations will often have different formats, and somet ...
WTMN
1430 AM The following radio broadcasting, radio stations broadcast on AM broadcasting, AM frequency 1430 kHz: 1430 AM is a regional broadcast frequency, as classified by the U.S. Federal Communications Commission and the Canadian Radio-television and ...
Gainesville. The two stations have their
radio studio A recording studio is a specialized facility for recording and mixing of instrumental or vocal musical performances, spoken words, and other sounds. They range in size from a small in-home project studio large enough to record a single sin ...
s and offices on NW 76th Drive in Gainesville. By day, WIWA is powered at 25,000
watt The watt (symbol: W) is the unit of Power (physics), power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantification (science), quantify the rate of Work ...
s. But at night, to protect other stations on 1270 AM from interference, it reduces power to 5,000 watts. It uses a
directional antenna A directional antenna or beam antenna is an antenna that radiates or receives greater radio wave power in specific directions. Directional antennas can radiate radio waves in beams, when greater concentration of radiation in a certain directio ...
with a four-
tower array A tower array is an arrangement of multiple radio towers which are mast radiators in a phased array. They were originally developed as ground-based tracking radars. Tower arrays can consist of free-standing or guyed towers or a mix of them. Tower ...
. The
transmitter In electronics and telecommunications, a radio transmitter or just transmitter (often abbreviated as XMTR or TX in technical documents) is an electronic device which produces radio waves with an antenna (radio), antenna with the purpose of sig ...
is on Brengle Avenue at West New Hampshire Street in Orlando.Radio-Locator.com/WIWA
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Programming

WIWA is a brokered programming station, where host pay for their time on the air and may use their shows to seek donations to their ministries. National religious leaders heard on WIWA and WTMN include Tony Evans, David Jeremiah,
Rick Warren Richard Duane Warren (born January 28, 1954) is an American evangelical Christian pastor and author. He is the founder of Saddleback Church, an evangelical Baptists, Baptist megachurch in Lake Forest, California. Since 2022, he serves as execut ...
and
James Dobson James Clayton Dobson Jr. (born April 21, 1936) is an American evangelicalism, evangelical Christian author, psychologist, and founder of Focus on the Family (FotF), which he led from 1977 until 2010. In the 1980s, he was ranked as one of the m ...
. Some hours begin with a news update from SRN News. From the
Salem Radio Network Salem Radio Network is a United States–based radio network that specializes in syndicated Christian political talk, music, and conservative secular news/talk programming. It is a division of the Salem Media Group. Network information Salem ...
, the stations also carry The Eric Metaxas Show.


History


WHIY and WORL

The station signed on the air in . The original
call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally as ...
was WHIY. Its
city of license In U.S., Canadian, and Mexican broadcasting, a city of license or community of license is the community that a radio station or television station is officially licensed to serve by that country's broadcast regulator. In North American broadcast ...
was Orlando and it used the slogan "Radio Hi Fi". In 1962, it transitioned to a
country music Country (also called country and western) is a popular music, music genre originating in the southern regions of the United States, both the American South and American southwest, the Southwest. First produced in the 1920s, country music is p ...
format. From 1978 to 1986, the station switched call signs to WORL and adopted a full service,
adult contemporary music Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, sou ...
format. It spent a brief period in 1979 with a
Disco music Disco is a genre of dance music and a subculture that emerged in the late 1960s from the United States' urban nightlife, particularly in African-American, Italian-American, Gay and Latino communities. Its sound features four-on-the-floor ...
format as “Studio 13” before returning to AC the same year. By 1986, WORL 1270 was known as "Power Hits ORL".


WBZS and WHBS

In 1987, the station dropped AC for R&B. In late 1988, with FM on the rise, the station dropped music altogether. It began a business news format as WBZS. This lasted about one year before a switch to
Spanish language Spanish () or Castilian () is a Romance languages, Romance language of the Indo-European languages, Indo-European language family that evolved from the Vulgar Latin spoken on the Iberian Peninsula of Europe. Today, it is a world language, gl ...
programming. WBZS, despite its call letters representing the word "Business," continued airing Spanish language programming and served the Orlando Hispanic community for the next six years. In 1991, the call letters changed to WHBS.


WRLZ and WIWA

The station ran into financial problems and went
dark Darkness is the condition resulting from a lack of illumination, or an absence of visible light. Human vision is unable to distinguish colors in conditions of very low luminance because the hue-sensitive photoreceptor cells on the retina are ...
in 1995. In 1996, it was revived under new ownership as WRLZ. The station changed its call sign to WIWA on July 3, 2019. It began airing a
Christian talk and teaching Christian radio refers to Christian media radio formats that focus on Christian religious broadcasting or various forms of Christian music. Many such formats and programs include contemporary Christian music, gospel music, sermons, radio dramas, ...
format, programmed along with
sister station In broadcasting, sister stations or sister channels are radio or television stations operated by the same company, either by direct ownership or through a management agreement. Radio sister stations will often have different formats, and somet ...
WTMN
1430 AM The following radio broadcasting, radio stations broadcast on AM broadcasting, AM frequency 1430 kHz: 1430 AM is a regional broadcast frequency, as classified by the U.S. Federal Communications Commission and the Canadian Radio-television and ...
in
Gainesville, Florida Gainesville is the county seat of Alachua County, Florida, United States, and the most populous city in North Central Florida, with a population of 145,212 in 2022. It is the principal city of the Gainesville metropolitan area, Florida, Gainesv ...
.


References


External links


WHIY music survey from August 26, 1967
{{Spanish Radio Stations in Florida IWA (AM) IWA (AM) Contemporary Christian radio stations in the United States Radio stations established in 1957 1957 establishments in Florida IWA (FM)