WIVG (96.1 FM) is a

radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...

licensed to

Tunica, Mississippi Tunica is a town in and the county seat of Tunica County, Mississippi, United States, near the Mississippi River. Until the early 1990s when casino gambling was introduced in the area, Tunica had been one of the most impoverished places in the U ...

, serving the

Memphis, Tennessee Memphis is a city in Shelby County, Tennessee, United States, and its county seat. Situated along the Mississippi River, it had a population of 633,104 at the 2020 United States census, 2020 census, making it the List of municipalities in Tenne ...

area with EMF's

Air1 Air1 is an American Christian radio network owned by the Educational Media Foundation (EMF), a non-profit Christian ministry. It primarily broadcasts contemporary worship music, and is a sister to the EMF's K-Love network. History On July 15, ...

worship music Contemporary worship music (CWM), also known as praise and worship music, is a distinct genre of Christian music used in contemporary worship. It has evolved over the past 60 years and is stylistically similar to pop music. The songs are of ...

format. Owned by

Educational Media Foundation Educational Media Foundation (formerly EMF Broadcasting, abbreviated EMF) is an American nonprofit Christian media ministry based in Franklin, a suburb of Nashville. EMF is the parent company of K-LOVE and Air1—the world's largest contempor ...

, the station's studios are located in Southeast Memphis, and the transmitter site is in

Coldwater, Mississippi Coldwater is a town in Tate County, Mississippi, United States, and is part of the Memphis Metropolitan Area. The population was 1,677 at the 2010 census. History The town square of Coldwater is approximately two miles south of the Coldwater R ...

near Arkabutla Lake.

History

Adult alternative (2004–2010)

From 2004 to 2010, the station aired an

adult album alternative Adult album alternative (also triple-A, AAA, or adult alternative) is a radio format. See pages 9 and 10Mills, Joshua. "A New Radio Music Format: Rock for Prosperous Adults" New York Times, Feb 28 1994, p. 2. ProQuest. Web. Accessed September 4, ...

format called "The Pig." It previously aired on the stronger 107.5 FM. In 2020, "The Pig" moved again, this time to 87.7 FM.

Top 40/CHR (2010–2013)

From 2010 to 2013, the station simulcasted WHBQ-FM and its Top 40/CHR format.

Alternative (2012–2019)

On April 11, 2013, WIVG split from its simulcast with WHBQ-FM and began stunting with a loop of "Blister in the Sun" by Violet Femmes, and changed format to alternative rock at 4 p.m., branded as "96X".

Sports (2019–2021)

In June 2019, WIVG changed its format from alternative rock to a simulcast of sports-formatted WHBQ 560 AM Memphis, TN.

Rock (2021–2023)

On July 8, 2021, WIVG changed its format from a simulcast of sports-formatted WHBQ 560 AM to mainstream rock, branded as "Drake Hall Memphis Radio" (format moved from WPGF-LP 87.7 FM, which was to go off the air on July 13, 2021).

Air 1 (2023–present)

On January 16, 2023, WIVG changed its format from mainstream rock (which moved to online-only) to EMF's

worship music format.Air 1 Expands in Memphis as Drake FM Moves Online
Radioinsight - January 16, 2023

Former logo

References

External links

* 1998 establishments in Mississippi Radio stations established in 1998 IVG Tunica County, Mississippi Air1 radio stations Educational Media Foundation radio stations {{Mississippi-radio-station-stub