WITS is a commercial

radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...

Sebring, Florida Sebring ( ) is a city in and the county seat of Highlands County, Florida, United States. It is nicknamed "The City on the Circle", in reference to Circle Drive, the center of the Sebring Downtown Historic District. It is the principal city of th ...

, United States, broadcasting to the Sebring area on 1340 AM. WITS is one of the more popular stations in the Sebring market, consistently placing among the top four stations in the market."Arbitron Ratings for Sebring Market"

Radio and Records ''Radio & Records'' (''R&R'') was a trade publication providing news and airplay information for the radio and music industries. It started as an independent trade from 1973 to 2006 until VNU Media took over in 2006 and became a relaunched sister ...

. 29 May 2007. On January 1, 2022, WITS flipped to classic hits and adopting the "Highlands 104.3", utilizing the FM translator in its branding.

Translators

In addition to the main station, WITS is relayed by an FM translator.

Previous logo

References

External links

* *

ITS ITS, its or it's may refer to: Language * It's, an English contraction of ''it is'' or ''it has'' * Its (pronoun), the possessive form of the pronoun it * Itsekiri language (ISO 639 language code its), a language found in Nigeria and the Niger De ...

Radio stations established in 1959 1959 establishments in Florida {{Florida-radio-station-stub