WISM-FM (98.1 FM) is a

radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...

broadcasting a classic hits format. Licensed to

Altoona, Wisconsin Altoona ( ) is a city in Eau Claire County, Wisconsin, United States. The population was 8,292 at the 2020 census with an estimated population in 2022 of 9,149. The city is a railroad terminal on the Union Pacific Railroad. History The settleme ...

, United States, the station serves the Eau Claire-Chippewa Falls area. It is owned by

Mid-West Family Broadcasting Mid-West Family Broadcasting is an independently owned broadcasting company based in Madison, Wisconsin. The company owns and manages radio stations in Madison, Wisconsin, Eau Claire, Wisconsin, La Crosse, Wisconsin, Benton Harbor/St. Joseph, Mich ...

History

The WISM FM callsign was first used in 1959 in Madison at 98.1 FM. On December 1, 1983, WISM changed its callsign to WMGN. Eventually, the Federal Communications Commission (FCC) controlled and licensed station call lettered were acquired by Alpenglow Communications, which relaunched WISM-FM in November 1991 with a

classic rock Classic rock is a radio format that developed from the album-oriented rock (AOR) format in the early 1980s. In the United States, it comprises rock music ranging generally from the mid-1960s through the early-1990s, primarily focusing on comm ...

format. The station was then bought by Clear Channel Broadcasting Licenses, Inc., but was then sold to Aloha Station Trust, LLC. The station was sold again in 2016 to Mid-West Family Broadcasting for $970,000. On July 1, 2016, coincident with the sale to Mid-West Family Broadcasting being consummated, WISM-FM changed its format from

adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul ...

to classic hits, branded as "Greatest Hits 98.1". The specific programming was transferred from WDRK, upon that station's donation from Mid-West Family Broadcasting to Blugold Radio LLC.

References

External links

* ISM-FM Classic hits radio stations in the United States Radio stations established in 1991 1991 establishments in Wisconsin {{Wisconsin-radio-station-stub