WISE (1310
AM) is a
radio station
Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...
broadcasting a
sports
Sport pertains to any form of competitive physical activity or game that aims to use, maintain, or improve physical ability and skills while providing enjoyment to participants and, in some cases, entertainment to spectators. Sports can, ...
format
Format may refer to:
Printing and visual media
* Text formatting, the typesetting of text elements
* Paper formats, or paper size standards
* Newspaper format, the size of the paper page
Computing
* File format, particular way that informati ...
. Licensed to
Asheville, North Carolina, United States, it serves the Asheville area. The station is currently owned by the Asheville Radio Group of Saga Communications.
The station is an affiliate of the
Atlanta Braves
The Atlanta Braves are an American professional baseball team based in the Atlanta metropolitan area. The Braves compete in Major League Baseball (MLB) as a member club of the National League (NL) East division. The Braves were founded in B ...
radio network, the largest radio affiliate network in
Major League Baseball
Major League Baseball (MLB) is a professional baseball organization and the oldest major professional sports league in the world. MLB is composed of 30 total teams, divided equally between the National League (NL) and the American League (AL) ...
.
History
For many years, WISE was a
Top 40
In the music industry, the Top 40 is the current, 40 most-popular songs in a particular genre. It is the best-selling or most frequently broadcast popular music. Record charts have traditionally consisted of a total of 40 songs. "Top 40" or "conte ...
radio station. In the 1980s, the station switched to
adult standards, with most of the music coming from
Stardust
Stardust may refer to:
* A type of cosmic dust, composed of particles in space
Entertainment Songs
* “Stardust” (1927 song), by Hoagy Carmichael
* “Stardust” (David Essex song), 1974
* “Stardust” (Lena Meyer-Landrut song), 2012
* ...
, an
ABC Radio satellite format.
Early in 2002, Asheville Radio Partners, part of American Media Services LLC in
Charleston, South Carolina, bought WISE and
WOXL-FM, along with the stations' building on Lookout Road. Hal Green was general manager, as well as WOXL's operations manager.
WISE gradually began adding
talk shows
A talk show (or chat show in British English) is a television programming or radio programming genre structured around the act of spontaneous conversation.Bernard M. Timberg, Robert J. Erler'' (2010Television Talk: A History of the TV Talk Show ...
in the early-2000s, eventually switching to
talk radio
Talk radio is a radio format containing discussion about topical issues and consisting entirely or almost entirely of original spoken word content rather than outside music. Most shows are regularly hosted by a single individual, and often featur ...
full-time, and finally sports talk.
On December 3, 2015, Asheville Radio Group announced WISE would also air on 97.3 FM.
In 2018, WISE moved from W247BV 97.3 to W275CP 102.9. The 97.3 frequency, which remained the HD3 channel of WOXL-FM, switched to
oldies
Oldies is a term for musical genres such as pop music, rock and roll, doo-wop, surf music (broadly characterized as classic rock and pop rock) from the second half of the 20th century, specifically from around the mid-1950s to the 1980s, as wel ...
.
According to the FCC database, the
FM translator
A broadcast relay station, also known as a satellite station, relay transmitter, broadcast translator (U.S.), re-broadcaster (Canada), repeater (two-way radio) or complementary station (Mexico), is a broadcast transmitter which repeats (or tra ...
on 102.9
MHz relays
WYSE
WYSE (970 AM) is a radio station located in Canton, North Carolina, that simulcasts WISE's sports format from Asheville, North Carolina. Owned by the Asheville Radio Group subsidiary of Saga Communications, the station is licensed by the Fede ...
.
References
External links
WISE official website
*
*
ISE
Fox Sports Radio stations
Radio stations established in 1939
{{NorthCarolina-radio-station-stub