WIMX (95.7 FM) is an

urban adult contemporary Urban adult contemporary, often abbreviated as urban AC or UAC, (also known as adult R&B,) is the name for a format of radio music, similar to an urban contemporary format. Radio stations using this format usually would not have hip hop music ...

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...

licensed to

Gibsonburg, Ohio Gibsonburg is a village in Sandusky County, Ohio, United States 33 miles southeast of Toledo. The population was 2,581 at the 2010 census. The National Arbor Day Foundation has designated Gibsonburg as a Tree City USA. History Gibsonburg had it ...

, known as "Mix 95.7". The station's studios are located in downtown Toledo, and its transmitter is located west of

Woodville, Ohio Woodville is a village in Sandusky County, Ohio, United States. The population was 2,135 at the 2010 census. The National Arbor Day Foundation has designated Woodville as a Tree City USA. History Woodville was laid out and platted in 1836. It ...

History

WRED

The station began broadcasting on Monday, January 23, 1989. The original owners were longtime Toledo radio personality Buddy Carr and his wife Carolyn. 95.7 began with an

Adult Contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quiet ...

format with the call letters WRE

The station was known as Red 96. In July 1989, the format was changed to Oldies. Sometime later, Oldies was dropped for a full-time simulcast of Toledo classic country music station WWYC, WTOD 1560AM.

Y95.7

In 1993, Booth American, who was the owner of

WKKO WKKO is a commercial FM radio station in Toledo, Ohio broadcasting on 99.9 MHz with a country music format. It is owned by Cumulus Media. The station's studios are located in Toledo, and its transmitter is located in Harbor View, Ohio. His ...

K-100 at the time, Entered into

local marketing agreement In North American broadcasting, a local marketing agreement (LMA), or local management agreement, is a contract in which one company agrees to operate a radio or television station owned by another party. In essence, it is a sort of lease or tim ...

(LMA) with the owners of WRED. The

Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States federal government that regulates communications by radio, television, wire, satellite, and cable across the United States. The FCC maintains jurisd ...

(FCC)

duopoly A duopoly (from Greek δύο, ''duo'' "two" and πωλεῖν, ''polein'' "to sell") is a type of oligopoly where two firms have dominant or exclusive control over a market. It is the most commonly studied form of oligopoly due to its simplicity ...

had recently relaxed rules to allow a broadcaster to control 2 FM stations in a single market. WRED's operations, now under Booth's control, moved to the same facility as WTOD and WKKO on Arlington Avenue in South Toledo. However, the antenna and transmitter facility (and a since-vacant studio building) remained in Woodville. On August 30, 1993, the format was changed to

Country A country is a distinct part of the world, such as a state, nation, or other political entity. It may be a sovereign state or make up one part of a larger state. For example, the country of Japan is an independent, sovereign state, whil ...

, branded as "Young Country Y95.7", and changed call letters to WYHK. The LMA deal ended in 1995, and Booth America purchased the station outright.

Mix 95.7

On March 20, 1996, the format was changed to Urban Adult Contemporary as "MIX 95.7". The callsign changed to WIMX. WIMX was later purchased by Cumulus Broadcasting in 1997. However, they were forced to sell WIMX due to FCC ownership limits. The station was sold to Riverside Broadcasting. Riverside Broadcasting then sold WIMX to its current owner,

Urban Radio Broadcasting URBan Radio Broadcasting, LLC, (typically written with the first three letters of the word 'urban' capitalized) is an American media company that specializes in radio stations. The markets where they own radio stations include Columbus, Mississippi ...

in April 200

External links

Mix 95.7 website
Radio stations in Toledo, Ohio, IMX Urban adult contemporary radio stations in the United States Urban Radio Broadcasting radio stations {{Ohio-radio-station-stub