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WIII (99.9
MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), often described as being equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose formal expression in terms of SI base u ...
), branded as I-100, is a
commercial Commercial may refer to: * (adjective for) commerce, a system of voluntary exchange of products and services ** (adjective for) trade, the trading of something of economic value such as goods, services, information or money * a dose of advertising ...
FM
radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...
licensed to Cortland,
New York New York most commonly refers to: * New York (state), a state in the northeastern United States * New York City, the most populous city in the United States, located in the state of New York New York may also refer to: Places United Kingdom * ...
, and serving
Central New York The central region of New York state includes: * Auburn in Cayuga County * Cortland in Cortland County * Oneida in Madison County * Syracuse, the largest city of Central New York, in Onondaga County * Fulton and Oswego in Oswego County ...
. WIII has a
classic rock Classic rock is a radio format that developed from the album-oriented rock (AOR) format in the early 1980s. In the United States, it comprises rock music ranging generally from the mid-1960s through the early-1990s, primarily focusing on comm ...
radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when Radio broadcasting, ...
, with some post-2000 rock songs occasionally heard. It is owned by Saga Communications, and operates as part of its Cayuga Radio Group. WIII has an
effective radiated power Effective radiated power (ERP), synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency (RF) power, such as that emitted by a radio transmitter. It is the total power in watts that would ha ...
(ERP) of 26,000
watt The watt (symbol: W) is the unit of Power (physics), power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantification (science), quantify the rate of Work ...
s. Programming is also heard on 250-watt
FM translator A broadcast relay station, also known as a satellite station, relay transmitter, broadcast translator (U.S.), re-broadcaster (Canada), repeater ( two-way radio) or complementary station (Mexico), is a broadcast transmitter which repeats (or tr ...
W262AD at 100.3 MHz in
Ithaca, New York Ithaca () is a city in and the county seat of Tompkins County, New York, United States. Situated on the southern shore of Cayuga Lake in the Finger Lakes region of New York (state), New York, Ithaca is the largest community in the Ithaca metrop ...
.


History

The station
signed on A sign-on (or start-up in Commonwealth countries except Canada) is the beginning of operations for a radio broadcasting, radio or television station, generally at the start of each day. It is the opposite of a sign-off (or closedown in Commonw ...
the air on .Broadcasting Yearbook 1958
page A-326,
Broadcasting & Cable ''Broadcasting & Cable'' (''B&C'', or ''Broadcasting+Cable'') was a telecommunications industry monthly trade magazine and, later, news website published by Future US. Founded in 1931 as ''Broadcasting'', subsequent mergers, acquisitions and ...
Its original
call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally as ...
was WKRT-FM, the counterpart to WKRT 920 AM (now WYBY). The two stations
simulcast Simulcast (a portmanteau of "simultaneous broadcast") is the broadcasting of programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simultaneously) ...
a full service, middle of the road format of popular music, news and sports. They were owned by Radio Cortland, Inc. The station later broke away with its own programming. In 1994, it changed its call letters to WIII. In the 1990s, WKRT and WIII were owned by
Citadel Broadcasting Citadel Broadcasting Corporation was a Las Vegas, Nevada-based broadcast holding company founded and developed by Larry Wilson. Citadel owned 243 radio stations across the United States and was the third-largest radio station owner in the count ...
. In 2007, Citadel decided to sell its stations in the Ithaca market to Saga Communications. Because of market ownership caps, Saga donated WYBY to the
Bible Broadcasting Network The Bible Broadcasting Network (BBN) is a listener-supported global Christian Conservative Christian radio radio network, network staffed and headquartered in Charlotte, North Carolina. It was founded in 1971 by Lowell Davey, who was the network ...
, while keeping WIII. The WIII call letters have been in place since November 1994 - prior to that it was WKRT-FM, WYYS, WNYP-FM and WOKW. The station line up is: Mornings:
The Bob & Tom Show ''The Bob & Tom Show'' is a syndicated US radio program established by Bob Kevoian and Tom Griswold at radio station WFBQ in Indianapolis, Indiana, March 7, 1983, and syndicated nationally since January 6, 1995. Originally syndicated by Pre ...
syndicated from WFBQ
Indianapolis Indianapolis ( ), colloquially known as Indy, is the List of capitals in the United States, capital and List of municipalities in Indiana, most populous city of the U.S. state of Indiana and the county seat of Marion County, Indiana, Marion ...
, followed by Kat Walters and "The Working Stiff Show", at nights featuring "The Rock n Roll Hot Tub" and overnights with "The Third Shift". A popular feature is Kat Walters' "5 O'Clock Free For All" with theme sets picked by listeners via Facebook. WIII joined the
New York Giants Radio Network The New York Giants Radio Network is a broadcast radio network based in New York City, the official radio broadcaster of the National Football League's New York Giants. The network's radio broadcasts are currently flagshipped at WFAN, a station ow ...
in 2012. WIII is popular with regional live music venues and concert promoters including: the State Theatre, DSP Shows, CMAC, TAGS, and del Lago Casino. Kat Walters is the Brand Manager. Chet Osadchey is the President and General Manager.


Translator

WIII also broadcasts on the following translator:


References


External links


I-100 - Official Site
* * III Classic rock radio stations in the United States Radio stations established in 1987 {{NewYork-radio-station-stub