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WIBR (1300 AM) was an
ESPN Radio ESPN Radio, which is alternatively branded platform-agnostically as ESPN Audio, is an American sports radio network and extension of the ESPN television network. It was launched on January 1, 1992, under the banner "SportsRadio ESPN". The netw ...
affiliated
sports talk Sports radio (or sports talk radio) is a radio format devoted entirely to discussion and broadcasting of sport, sporting events. A widespread programming genre that has a narrow audience appeal, sports radio is characterized by an often-low comed ...
radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...
licensed to
Baton Rouge, Louisiana Baton Rouge ( ; , ) is the List of capitals in the United States, capital city of the U.S. state of Louisiana. It had a population of 227,470 at the 2020 United States census, making it List of municipalities in Louisiana, Louisiana's second-m ...
. The station broadcast with power of 5,000 watts day, 1,000 watts night and was owned by
Citadel Broadcasting Corporation Citadel Broadcasting Corporation was a Las Vegas, Nevada-based broadcast holding company founded and developed by Larry Wilson. Citadel owned 243 radio stations across the United States and was the third-largest radio station owner in the count ...
. Its studios were located downtown and the transmitter tower was in
Port Allen, Louisiana Port Allen is a city in, and the parish seat of, West Baton Rouge Parish, Louisiana, United States. Located on the west bank of the Mississippi River, it is bordered by Interstate 10 and US Highway 190. The population was 4,939 in 2020. It is ...
.


History

WIBR signed on the air in 1948 as a locally owned Middle of the Road (MOR)/Full service outlet. During the late 1960s and early 1970s, the station was known by its jingles as "WIBR, The Voice of Baton Rouge - We're Playing Your Song". Another jingle stated "The Shack by the Track in Baton Rouge". WIBR will forever be the radio station that connected to the music of the time. After changing hands and formats in the 1980s and 1990s (including a period broadcasting Sports), the station switched to a news/talk format in 2002. The talk format ended on November 15, 2005 and was briefly replaced with
urban music Urban contemporary music, also known as urban music, urban pop, or just simply urban, is a music radio format. The term was coined by New York radio DJ Frankie Crocker in the early to mid-1970s as a synonym for Black music. Urban contemporary r ...
, until WIBR debuted an African-American oriented "urban talk" format. The station featured a lineup of syndicated talk shows mostly produced by Radio One, including a program hosted by
Rev. Al Sharpton Alfred Charles Sharpton Jr. (born October 3, 1954) is an American civil rights and social justice activist, Baptist minister, radio talk show host, and TV personality, who is also the founder of the National Action Network civil rights organi ...
. On February 19, 2007, the station switched to a sports talk format. In addition to the
ESPN Radio ESPN Radio, which is alternatively branded platform-agnostically as ESPN Audio, is an American sports radio network and extension of the ESPN television network. It was launched on January 1, 1992, under the banner "SportsRadio ESPN". The netw ...
programming, the station aired four local sports talk shows The Pressbox Show, with host Jimmy Ott, THE RANT presented by TigerDroppings.com, The Water Boys with Tony King is Funny and Eric Lacassin, and The Coach's Corner with Joe the Pro and Coach Bennett. WIBR went off the air in August 2012. On January 31, 2020, WIBR's owner requested cancellation of its license,Request for Cancellation of License
, fcc.gov. January 31, 2020. Retrieved February 7, 2020. and the Federal Communications Commission cancelled the station's license on February 4, 2020.


Previous logo


References


External links


Facility details for Facility ID 61275 (WIBR)
in the FCC Licensing and Management System
FCC History Cards for WIBR
(covering 1947-1981 as WCLA / WIBR) {{coord, 30, 28, 25, N, 91, 13, 34, W, type:landmark_region:US_source:FCC, display=title Radio stations in Louisiana Radio stations established in 1948 Radio stations disestablished in 2020 1948 establishments in Louisiana 2020 disestablishments in Louisiana Defunct radio stations in the United States Cumulus Media radio stations Defunct mass media in Louisiana Mass media in Baton Rouge, Louisiana