WIAL (94.1 FM) is a

radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...

in the

Eau Claire Eau Claire (French for "clear water", ''pl.'' ''eaux claires'') is the name of a number of locations and features in North America. The name is pronounced as if it were spelled "O'Clare". Place names (Canada) Communities *Eau Claire, Calgary, a n ...

area of

Wisconsin Wisconsin ( ) is a U.S. state, state in the Great Lakes region, Great Lakes region of the Upper Midwest of the United States. It borders Minnesota to the west, Iowa to the southwest, Illinois to the south, Lake Michigan to the east, Michig ...

, with its studio/offices located in

Altoona, Wisconsin Altoona ( ) is a city in Eau Claire County, Wisconsin, United States. The population was 8,292 at the 2020 census with an estimated population in 2022 of 9,149. The city is a railroad terminal on the Union Pacific Railroad. History The settleme ...

. Its transmitter is located in

Eau Claire, Wisconsin Eau Claire ( ; lit. "clear water") is a city in Eau Claire County, Wisconsin, Eau Claire and Chippewa County, Wisconsin, Chippewa counties in the U.S. state of Wisconsin. It is the county seat, seat of Eau Claire County. It is the List of citie ...

History

The station began in 1948 as an easy listening station with the call letters WEAU-FM. In 1959, the callsign was switched to WIAL, similar to "The Wonderful WAIL" (WAYL, now

KXXR KXXR (93.7 FM) is an active rock/mainstream rock radio station broadcasting to the Minneapolis-St. Paul metropolitan area. It is owned by Cumulus Media, which also owns KQRS-FM. Its transmitter is located in Shoreview, Minnesota. Its studi ...

) in Minneapolis. On November 1, 1982, WIAL switched formats to become

Adult Contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul ...

, in the wake of the transition of pop/rock formats from AM to FM stations and debuted the name "I-94" after

Interstate 94 Interstate 94 (I-94) is an east–west Interstate Highway connecting the Great Lakes and northern Great Plains regions of the United States. Its western terminus is just east of Billings, Montana, at a junction with I-90; its eastern ter ...

which runs along the south and west side of Eau Claire. Right when 1986 rolled along, the station upgraded its format to

Top 40 In the music industry, the Top 40 is a list of the 40 currently most popular songs in a particular genre. It is the best-selling or most frequently broadcast popular music. Record charts have traditionally consisted of a total of 40 songs. "To ...

to compete against WBIZ-FM. It currently airs a Hot Adult Contemporary format, with Tom Stryker mornings, Sue Kelly middays, and Jesse afternoons. WIAL was sold to Midwest Family Communications in 1991 along with sister WEAQ-AM. In 1993 Midwest Family purchased WECL-FM. Then the stations were sold to Central Communications (consisting of WAXX-FM & WAYY-AM) in 1996 and moved to the Central studios in Altoona, WI. The five stations, along with the "then" new sister station WDRK-FM, were sold to Maverick Media, LLC, in 2003. In 2013, Mid-West Family Broadcasting Inc re-purchased WIAL (along with WEAQ-AM). WIAL switched to a

Hot Adult Contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul ...

format in March 2003. In 2005, the station shifted to a mainstream

format. On August 17, 2012, the station returned to a

Hot AC Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul, ...

format. WIAL and its Eau Claire sister stations, along with Maverick Media's

Rockford, Illinois Rockford is a city in Winnebago County, Illinois, Winnebago and Ogle County, Illinois, Ogle counties in the U.S. state of Illinois. Located in far northern Illinois on the banks of the Rock River (Mississippi River tributary), Rock River, Rockfor ...

stations, were sold to Mid-West Family Broadcasting for $15.5 million. The purchase of the Eau Claire stations was consummated on October 1, 2013, while the Rockford station purchases were consummated on June 1, 2014. Effective March 29, 2021, WIAL changed its city of license from

to Elk Mound.

Previous logos

References

External links

* {{Coord, 44.830, N, 91.447, W, type:landmark_region:US_source:FCC, display=title

IAL Ial or Yale () was a commote of medieval Wales within the cantref of Maelor in the Kingdom of Powys. When the Kingdom was divided in 1160, Maelor became part of the Princely realm of Powys Fadog (Lower Powys or Madog's Powys), and belonged to t ...

Hot adult contemporary radio stations in the United States Radio stations established in 1948 1948 establishments in Wisconsin