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WHTU (103.9
MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), often described as being equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose formal expression in terms of SI base u ...
) is a
commercial Commercial may refer to: * (adjective for) commerce, a system of voluntary exchange of products and services ** (adjective for) trade, the trading of something of economic value such as goods, services, information or money * a dose of advertising ...
FM
radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...
licensed to
Big Island, Virginia Big Island is a census-designated place (CDP) in northern Bedford County, Virginia, United States. The population as of the 2020 United States census was 300. The CDP is located along the James River and U.S. Route 501, between Glasgow and Col ...
, and serving the
Lynchburg metropolitan area The Lynchburg Metropolitan Statistical Area is a United States Metropolitan Statistical Area (MSA) in the state of Virginia, as defined by the Office of Management and Budget (OMB) as of June 2003. As of the 2000 census, the MSA had a populatio ...
. WHTU broadcasts a classic hits
radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when Radio broadcasting, ...
and is owned by Gary Burns' Three Daughters Media, through licensee KSM Holdings, LLC. The
studio A studio is a space set aside for creative work of any kind, including art, dance, music and theater. The word ''studio'' is derived from the , from , from ''studere'', meaning to study or zeal. Types Art The studio of any artist, esp ...
s and offices are off Forest Road in
Forest, Virginia Forest is a census-designated place (CDP) in eastern Bedford County, Virginia, United States. The population was 11,709 at the 2020 census. It is part of the Lynchburg Metropolitan Statistical Area. Geography Forest is located at (37.37072 ...
. WHTU has an
effective radiated power Effective radiated power (ERP), synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency (RF) power, such as that emitted by a radio transmitter. It is the total power in watts that would ha ...
(ERP) of 190
watt The watt (symbol: W) is the unit of Power (physics), power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantification (science), quantify the rate of Work ...
s as a Class A station. The
transmitter In electronics and telecommunications, a radio transmitter or just transmitter (often abbreviated as XMTR or TX in technical documents) is an electronic device which produces radio waves with an antenna (radio), antenna with the purpose of sig ...
is near Sweet Hollow Road in
Forest, Virginia Forest is a census-designated place (CDP) in eastern Bedford County, Virginia, United States. The population was 11,709 at the 2020 census. It is part of the Lynchburg Metropolitan Statistical Area. Geography Forest is located at (37.37072 ...
.


History

The station
signed on A sign-on (or start-up in Commonwealth countries except Canada) is the beginning of operations for a radio broadcasting, radio or television station, generally at the start of each day. It is the opposite of a sign-off (or closedown in Commonw ...
the air on . Its original
call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally as ...
was WXCF-FM, the
sister station In broadcasting, sister stations or sister channels are radio or television stations operated by the same company, either by direct ownership or through a management agreement. Radio sister stations will often have different formats, and somet ...
to WXCF
1230 AM The following radio stations broadcast on AM frequency 1230 kHz: 1230 AM is a regional ( Class B) frequency outside the coterminous United States (Alaska, Hawaii, Puerto Rico, and the U.S. Virgin Islands) and a local ( Class C) broadcast fre ...
in
Clifton Forge, Virginia Clifton Forge is a town in Alleghany County, Virginia, United States which is part of the greater Roanoke Region. The population was 3,555 at the 2020 census. The Jackson River flows through the town, which as a result was once known as Ja ...
. From 2009 to 2012 it was branded as Mix 104.1 with an Adult Contemporary format. On November 2, 2012, WXCF-FM split from its
simulcast Simulcast (a portmanteau of "simultaneous broadcast") is the broadcasting of programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simultaneously) ...
with WKHF and changed its format to
Urban Adult Contemporary Urban adult contemporary, often abbreviated as urban AC or UAC, (also known as adult R&B,) is the name for a format of radio music, similar to an urban contemporary format. Radio stations using this format usually would not have hip hop music on ...
, branded as "Hot 103.9". On December 12, 2012, WXCF-FM changed its call letters to WHTU to go with the "Hot 103.9" branding. On June 2, 2014, WHTU changed its format to
Oldies Oldies is a term for musical genres such as pop music, rock and roll, doo-wop, surf music from the second half of the 20th century, specifically from around the mid-1950s to the 1980s, as well as for a radio format playing this music. Since 2 ...
and Classic Hits, branded as "Good Time Oldies 103.9", with programming from
Westwood One Westwood One, Inc. is an American radio network owned by Cumulus Media. The company syndicates talk, music, and sports programming. The company takes its name from an earlier network also named Westwood One, a company founded in 1976. The co ...
's "
Good Time Oldies Good Time Oldies is a 24-hour music format offered to local radio stations across the country that was originally produced by Jones Radio Networks. After the sales of Jones Radio Networks to Dial Global in 2008, the format was absorbed into D.G.`s ...
" network. The branding was later shortened to "Oldies 103.9". In August 2015, WHTU began simulcasting on sister station WZZI at 106.9 FM. That station was later sold to the
Educational Media Foundation Educational Media Foundation (formerly EMF Broadcasting, abbreviated EMF) is an American nonprofit Christian media ministry based in Franklin, a suburb of Nashville. EMF is the parent company of K-LOVE and Air1—the world's largest contempor ...
for its "
K-Love K-Love (stylized as K-LOVE) is an American Christian radio network. Owned by the Educational Media Foundation (EMF), a non-profit Christian ministry, it primarily broadcasts contemporary Christian music. As of June 2019, the network's progr ...
"
Christian Contemporary Contemporary Christian music (CCM), also known as Christian pop, and occasionally inspirational music, is a genre of modern popular music, and an aspect of Christian media, which is lyrically focused on matters related to the Christian faith an ...
format. On May 31, 2022, WHTU rebranded as "Rewind 103.9".WHTU Rewinds
Radioinsight - May 31, 2022


References


External links


Rewind 103.9 Online
* {{Classic Hits Radio Stations in Virginia 1982 establishments in Virginia Classic hits radio stations in the United States Radio stations established in 1982 HTU