WHNR (1360 AM) is a

commercial Commercial may refer to: * (adjective for) commerce, a system of voluntary exchange of products and services ** (adjective for) trade, the trading of something of economic value such as goods, services, information or money * a dose of advertising ...

radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...

licensed A license (American English) or licence (Commonwealth English) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another part ...

Cypress Gardens, Florida Cypress Gardens is a census-designated place (CDP) in Polk County, Florida, United States. The population was 10,169 at the 2020 census. It is part of the Lakeland– Winter Haven Metropolitan Statistical Area. Geography Cypress Gardens ...

, and serving the Lakeland - Winter Haven area of

Central Florida Central Florida is a Regions of the United States#Florida, region of the U.S. state of Florida. Different sources give different definitions for the region, but as its name implies it is usually said to comprise the central part of the state, in ...

. The station airs a Variety Hits

radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when Radio broadcasting, ...

and is owned by Ferris Waller, through licensee Walco Enterprises, LLC. WHNR is part of a five-station

simulcast Simulcast (a portmanteau of "simultaneous broadcast") is the broadcasting of programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simultaneously) ...

, including 1170 WKFL Bushnell, 1330 WWAB Lakeland, 1390 WAVP Avon Park, and 1400

WZHR WZHR (1400 AM broadcasting, AM) is a commercial radio, commercial radio station city of license, licensed to Zephyrhills, Florida. It is owned by Ferris Waller, through licensee Walco Enterprises, Inc., with radio studio, studios in Plant City. ...

Zephyrhills Zephyrhills is a city in Pasco County, Florida, United States. The population was counted at 17,194 in the 2020 census. The city is the headquarters of the Zephyrhills (water), Zephyrhills bottled water company. The current mayor is Melonie Monso ...

. By day, WHNR broadcasts with 5,000

watt The watt (symbol: W) is the unit of Power (physics), power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantification (science), quantify the rate of Work ...

s, but to protect other stations on

1360 AM The following radio stations broadcast on AM frequency 1360 kHz: 1360 AM is a regional broadcast frequency. Class B and D stations broadcast on 1360 AM. Argentina * AM 1360 in Maria Grande, Entre Rios (still have no callsign assigned) Mex ...

, it reduces power to 2,500 watts at night. It uses a

directional antenna A directional antenna or beam antenna is an antenna that radiates or receives greater radio wave power in specific directions. Directional antennas can radiate radio waves in beams, when greater concentration of radiation in a certain directio ...

with a three-

tower array A tower array is an arrangement of multiple radio towers which are mast radiators in a phased array. They were originally developed as ground-based tracking radars. Tower arrays can consist of free-standing or guyed towers or a mix of them. Tower ...

History

On , the station

signed on A sign-on (or start-up in Commonwealth countries except Canada) is the beginning of operations for a radio broadcasting, radio or television station, generally at the start of each day. It is the opposite of a sign-off (or closedown in Commonw ...

the air as WINT. That

call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally as ...

stood for WINTer Haven, its original

city of license In U.S., Canadian, and Mexican broadcasting, a city of license or community of license is the community that a radio station or television station is officially licensed to serve by that country's broadcast regulator. In North American broadcast ...

. WINT was a

daytimer A clear-channel station is a North American AM radio station that has the highest level of protection from interference from other stations, particularly from nighttime skywave signals. This classification exists to ensure the viability of cross ...

, transmitting with 1,000 watts by day but required to go off the air at night. The station played

Top 40 In the music industry, the Top 40 is a list of the 40 currently most popular songs in a particular genre. It is the best-selling or most frequently broadcast popular music. Record charts have traditionally consisted of a total of 40 songs. "To ...

music during its days as WINT. In 1972 the station changed its

to WZNG playing an

Oldies Oldies is a term for musical genres such as pop music, rock and roll, doo-wop, surf music from the second half of the 20th century, specifically from around the mid-1950s to the 1980s, as well as for a radio format playing this music. Since 2 ...

format. On November 2, 1983, the station changed its call sign to WYXY playing an

Adult Contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul ...

format (pronouncing "Wick-zee Thirteen-Sixty", the same identification as

Pittsburgh Pittsburgh ( ) is a city in Allegheny County, Pennsylvania, United States, and its county seat. It is the List of municipalities in Pennsylvania#Municipalities, second-most populous city in Pennsylvania (after Philadelphia) and the List of Un ...

Top 40 station WIXZ in the late-1960s and early-1970s). As an adult contemporary station throughout the 1980s, the station also simulcasts

Florida Gators The Florida Gators are the College sports in the United States, intercollegiate athletic teams that represent the University of Florida, located in Gainesville, Florida, Gainesville. The University of Florida, its athletic program, its alumni an ...

Miami Hurricanes The Miami Hurricanes, known informally as The U, UM, or The 'Canes, are the intercollegiate sports teams that represent the University of Miami in Coral Gables, Florida. The Hurricanes compete in NCAA Division I, Division I of the National Coll ...

, and

Miami Dolphins The Miami Dolphins are a professional American football team based in the Miami metropolitan area. The Dolphins compete in the National Football League (NFL) as a member of the American Football Conference (AFC) AFC East, East division. The team ...

football games, and was an affiliate of

Casey Kasem Kemal Amin "Casey" Kasem (April 27, 1932 – June 15, 2014) was an American disc jockey, actor, and radio presenter who created and hosted several radio countdown programs, notably ''American Top 40'', as well as the weekly syndicated televi ...

American Top 40 ''American Top 40'' (abbreviated to ''AT40'') is an internationally radio syndication, syndicated, independent song countdown radio programming, radio program created by Casey Kasem, Don Bustany, Tom Rounds, and Ron Jacobs (broadcaster), Ron Jaco ...

on weekends. On March 16, 1990, the station changed its call sign to the current WHNR playing a mix of

Adult Standards Adult standards (also sometimes known as the nostalgia or Big Band format) is a North American radio format heard primarily on AM or class A FM stations. Adult standards started in the 1950s and is aimed at "mature" adults, meaning mainly tho ...

and

Soft Adult Contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul ...

music. The station was silent for a time in 1995 before moving to an

Urban Adult Contemporary Urban adult contemporary, often abbreviated as urban AC or UAC, (also known as adult R&B,) is the name for a format of radio music, similar to an urban contemporary format. Radio stations using this format usually would not have hip hop music on ...

format under the branding "Power 1360, the Soul of Central Florida". In 1996, the station flipped to a

Regional Mexican Regional Mexican music refers collectively to the regional subgenres of the country music of Mexico and its derivatives from the Southwestern United States. Each subgenre is representative of a certain region and its popularity also varies by ...

format under the branding "La Poderosa" (The Power). In 2010, the station began to air classic country from 7PM to 6AM. Ferris Waller's Walco Enterprises, LLC, of

Plant City, Florida Plant City is an incorporated city in Hillsborough County, Florida, United States, approximately midway between Brandon and Lakeland along Interstate 4. It is part of the Tampa Bay area. The population was 39,764 at the 2020 census. Despite ma ...

, made a deal to buy WHNR from Catco Communications in early December 2017. FCC approval was granted in July 2018. Waller owns several businesses in the Plant City area. The station is now being branded as "Boss Hogg Radio" and is playing a variety hits format known as "Heinz 57 Music." It includes classic country and oldies. The station built a remote

radio studio A recording studio is a specialized facility for recording and mixing of instrumental or vocal musical performances, spoken words, and other sounds. They range in size from a small in-home project studio large enough to record a single sin ...

at the Plant City Farm & Flea Market.

References

External links

FCC History Cards for WHNR
{{Lakeland Radio HNR Radio stations established in 1983 1983 establishments in Florida