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WHAD (90.7 FM) is a
non-commercial A non-commercial (also spelled noncommercial) activity is an activity that is not carried out in the interest of Profit (economics), profit. The opposite is Commerce, commercial, something that primarily serves profit interests and is focused on bu ...
, listener-supported
public radio Public broadcasting (or public service broadcasting) is radio, television, and other electronic media outlets whose primary mission is public service with a commitment to avoiding political and commercial influence. Public broadcasters receive ...
station Station may refer to: Agriculture * Station (Australian agriculture), a large Australian landholding used for livestock production * Station (New Zealand agriculture), a large New Zealand farm used for grazing by sheep and cattle ** Cattle statio ...
. It is
licensed A license (American English) or licence (Commonwealth English) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another part ...
to
Delafield, Wisconsin Delafield is a city in Waukesha County, Wisconsin, United States, along the Bark River. The population was 7,185 at the 2020 census. It is part of the Milwaukee metropolitan area. The city of Delafield is a separate municipality from the Tow ...
, and serves sections of
Greater Milwaukee The Milwaukee metropolitan area (also known as Metro Milwaukee or Greater Milwaukee) is a major metropolitan area located in Southeastern Wisconsin, consisting of the city of Milwaukee and some of the surrounding area. There are several defini ...
and the
Madison metropolitan area The Madison metropolitan area, also known as Greater Madison, is the metropolitan area surrounding the city of Madison, Wisconsin. The Madison, WI Metropolitan Statistical Area (MSA), as defined by the Office of Management and Budget, consists of ...
. Part of
Wisconsin Public Radio Wisconsin Public Radio (WPR) is a network of 38 public radio radio station, stations in the state of Wisconsin. WPR's network is divided into two distinct services, the ''WPR News Network'' and the ''WPR Music Network''. History Wisconsin Publ ...
(WPR), it airs "WPR Music", consisting of
classical music Classical music generally refers to the art music of the Western world, considered to be #Relationship to other music traditions, distinct from Western folk music or popular music traditions. It is sometimes distinguished as Western classical mu ...
programming. The studios are on the seventh floor of 310 West Wisconsin Avenue in Milwaukee. It is one of two full NPR member stations in Milwaukee, the other being the
University of Wisconsin-Milwaukee A university () is an institution of tertiary education and research which awards academic degrees in several academic disciplines. ''University'' is derived from the Latin phrase , which roughly means "community of teachers and scholars". Univ ...
's
WUWM WUWM (89.7 FM, "Milwaukee's NPR") is a non-commercial, listener-supported public radio station in Milwaukee, Wisconsin. It is owned and operated by the University of Wisconsin–Milwaukee with the license held by the Board of Regents of the ...
, licensed to Milwaukee proper. WHAD is a Class B FM station with an
effective radiated power Effective radiated power (ERP), synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency (RF) power, such as that emitted by a radio transmitter. It is the total power in watts that would ha ...
(ERP) of 72,000
watt The watt (symbol: W) is the unit of Power (physics), power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantification (science), quantify the rate of Work ...
s. It is grandfathered at this high power level, having gone on the air before the
Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States government that regulates communications by radio, television, wire, internet, wi-fi, satellite, and cable across the United States. The FCC maintains j ...
(FCC) set a limit of 50,000 watts for most stations in Southeast Wisconsin. The
transmitter In electronics and telecommunications, a radio transmitter or just transmitter (often abbreviated as XMTR or TX in technical documents) is an electronic device which produces radio waves with an antenna (radio), antenna with the purpose of sig ...
is on Government Hill, off Reservoir Road near
Wisconsin Highway 83 State Trunk Highway 83 (often called Highway 83, STH-83 or WIS 83) is a state highway in the U.S. state of Wisconsin. It runs north–south in southeast Wisconsin from Hartford to the Illinois border in the village of Salem Lakes ...
in Delafield.Radio-Locator.com/WHAD
/REF> The site is roughly equidistant from both Milwaukee and Madison, so WHAD can serve listeners in both cities. WHAD broadcasts using
HD Radio HD Radio (HDR) is a trademark for in-band on-channel (IBOC) digital radio broadcast technology. HD radio generally simulcast, simulcasts an existing analog radio station in digital format with less noise and with additional text information. HD R ...
technology. The HD2
digital subchannel In broadcasting, digital subchannels are a method of transmitting more than one independent program stream simultaneously from the same digital radio or television station on the same radio frequency channel. This is done by using data compress ...
carries WPR's News network.


History

The station
signed on A sign-on (or start-up in Commonwealth countries except Canada) is the beginning of operations for a radio broadcasting, radio or television station, generally at the start of each day. It is the opposite of a sign-off (or closedown in Commonw ...
the air on May 30, 1948. The current-day WHAD is of no relation to the WHAD in Milwaukee which broadcast in the 1920s and early 1930s under the ownership of
Marquette University Marquette University () is a Private university, private Jesuit research university in Milwaukee, Wisconsin, United States. It was established as Marquette College on August 28, 1881, by John Henni, the first Archbishop of the Roman Catholic Ar ...
. That station merged in 1934 into what is now the current-day WISN. WHAD was the second FM station of Wisconsin Educational Radio, forerunner of WPR. It is one of the oldest FM outlets in the state. The
call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally as ...
takes WHA's call sign and adds a D for the community of Delafield. For many years, WHAD was part of WPR's news and talk "Ideas Network." It maintained a local news staff and cut-ins outside of the main WPR network, and the station's facilities originated some programming for the network, including Kathleen Dunn's afternoon program until her retirement in the summer of 2017. WHAD also had its own 414 studio line for Milwaukee callers to call into locally originated programs. Because of the lack of a sister station providing WPR's News and Classical Network to Milwaukee, WHAD aired the HD2 Classical Network via
HD Radio HD Radio (HDR) is a trademark for in-band on-channel (IBOC) digital radio broadcast technology. HD radio generally simulcast, simulcasts an existing analog radio station in digital format with less noise and with additional text information. HD R ...
to the market via their HD2 subchannel, which only differed from the News and Classical Network in having a full-classical format overlaying NPR and APM news programming exclusive to WUWM in the market; it became the market's only
classical music Classical music generally refers to the art music of the Western world, considered to be #Relationship to other music traditions, distinct from Western folk music or popular music traditions. It is sometimes distinguished as Western classical mu ...
station over the air in 2007 after WFMR abandoned the format commercially. The station's transmitter is located in western
Waukesha County Waukesha County () is a county (United States), county in the U.S. state of Wisconsin. As of the 2020 United States Census, the population was 406,978, making it the third-most populous county in Wisconsin. Its median income of $88,985 placed ...
just south of Delafield, almost halfway between Milwaukee and Madison. The tower was placed there to provide Ideas Network coverage to some eastern portions of Madison since the Ideas Network
flagship station In broadcasting, a flagship (also known as a flagship station or key station) is the broadcast station which originates a television network, or a particular radio or television program that plays a key role in the branding of and consumer loyal ...
WHA originally was a
daytimer A clear-channel station is a North American AM radio station that has the highest level of protection from interference from other stations, particularly from nighttime skywave signals. This classification exists to ensure the viability of cross ...
, required to
sign off A sign-on (or start-up in Commonwealth countries except Canada) is the beginning of operations for a radio or television station, generally at the start of each day. It is the opposite of a sign-off (or closedown in Commonwealth countries exce ...
at sunset. While WHA has operated 24 hours a day since 1987, it must reduce its signal to all-but-unlistenable levels at sunset. WHAD thus provided nighttime Ideas Network coverage to eastern Madison. WHAD once operated an
FM translator A broadcast relay station, also known as a satellite station, relay transmitter, broadcast translator (U.S.), re-broadcaster (Canada), repeater ( two-way radio) or complementary station (Mexico), is a broadcast transmitter which repeats (or tr ...
at 107.9 in Madison to provide Ideas Network service to downtown and eastern Madison at night. This translator is now counted as part of the WHA license. WHAD also served as the de facto WPR Ideas outlet for the Janesville- Beloit until the sign on of WHA translator W262DD on 100.3 FM. The WHAD signal also reaches into
Lake A lake is often a naturally occurring, relatively large and fixed body of water on or near the Earth's surface. It is localized in a basin or interconnected basins surrounded by dry land. Lakes lie completely on land and are separate from ...
and
McHenry County, Illinois McHenry County is a County (United States), county located in the U.S. state of Illinois. According to the 2020 United States census, 2020 Census, it had a population of 310,229, making it the sixth-most populous county in Illinois. Its count ...
, in
Chicago Chicago is the List of municipalities in Illinois, most populous city in the U.S. state of Illinois and in the Midwestern United States. With a population of 2,746,388, as of the 2020 United States census, 2020 census, it is the List of Unite ...
's northern suburbs, complementing
WEPS WEPS (88.9 FM) is a radio station licensed to serve Elgin, Illinois, United States. The station is owned by the Elgin Area School District U46 and licensed to Board of Education School District U-46. Founded in 1950, WEPS is the oldest non-co ...
' coverage of this area. WHAD's transmitter is located further south and west than most of Milwaukee's other major FM stations not only to provide some coverage of Madison, but also to ensure that it is within 15 miles of its city of license as required by the FCC. Delafield is located in the western portion of Milwaukee's inner ring. In contrast, most of Milwaukee's FM stations transmit from various towers across Milwaukee's north side. As a result, WHAD's signal is marginal in the northern part of the market. Sister stations WRST in Oshkosh and WSHS in Sheboygan provide Ideas Network service to the northern part of the nine-county Milwaukee market area, but other distant portions didn't get a clear signal for Ideas Network programming at all until the advent of streaming audio. With the restructuring of WPR's networks in May 2024, WHAD joined the WPR Music network, with the HD2 channel switching to the WPR News Network. NPR news, talk and entertainment programming remains on WUWM in analog radio across the market.


See also

*
Wisconsin Public Radio Wisconsin Public Radio (WPR) is a network of 38 public radio radio station, stations in the state of Wisconsin. WPR's network is divided into two distinct services, the ''WPR News Network'' and the ''WPR Music Network''. History Wisconsin Publ ...


References


External links


Wisconsin Public Radio
* {{NPR Wisconsin Wisconsin Public Radio HAD NPR member stations Classical music radio stations in the United States Radio stations established in 1948 1948 establishments in Wisconsin