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WGUS-FM 102.7 is a
soft adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul ...
radio station licensed to New Ellenton, South Carolina, but is part of the
Augusta, Georgia Augusta is a city on the central eastern border of the U.S. state of Georgia (U.S. state), Georgia. The city lies directly across the Savannah River from North Augusta, South Carolina at the head of its navigable portion. Augusta, the third mos ...
radio market. The station is licensed by the FCC to broadcast on 102.7 FM with an ERP of 4.3 kW. Its studios are located just two blocks from the Augusta-Richmond County border in unincorporated
Columbia County, Georgia Columbia County is a county located in the east central portion of the U.S. state of Georgia. As of the 2020 census, the population was 156,010. The legal county seat is Appling, but the ''de facto'' seat of county government is Evans.
and the transmitter is east of
Aiken, South Carolina Aiken is the most populous city in, and the county seat of, Aiken County, South Carolina, United States. According to 2020 census, the population was 32,025, making it the 15th-most populous city in South Carolina, and one of the two largest ci ...
.


History

102.7 signed on in 1990 as WAJY with an
adult standards Adult standards (also sometimes known as the nostalgia or Big Band format) is a North American radio format heard primarily on AM or class A FM stations. Adult standards started in the 1950s and is aimed at "mature" adults, meaning mainly tho ...
format as "Joy 102.7". In 2004, it became
Contemporary Christian Contemporary history, in English-language historiography, is a subset of modern history that describes the historical period from about 1945 to the present. In the social sciences, contemporary history is also continuous with, and related t ...
under the Joy 102.7 moniker for a brief time before being sold to Beasley Broadcasting, who moved WGOR's
oldies Oldies is a term for musical genres such as pop music, rock and roll, doo-wop, surf music from the second half of the 20th century, specifically from around the mid-1950s to the 1980s, as well as for a radio format playing this music. Since 2 ...
format from 93.9 FM to 102.7 FM in October 2004, becoming "Oldies 102.7". On October 27, 2006 WGOR-FM switched to
Christmas music Christmas music comprises a variety of Music genre, genres of music regularly performed or heard around the Christmas and holiday season, Christmas season. Music associated with Christmas may be purely instrumental, or in the case of Christmas ...
for the season as "Santa 102.7." The station changed formats on December 26 of that year, revealing its southern gospel format under the WGUS-FM call letters. This was not the first time that the WGUS-FM call letters were used in the Augusta market. Before the 1990s, the WGUS-FM call letters were on 102.3 FM (now
WIBL WIBL (107.7 FM), known as "The Bull", is a commercial radio station in Central Illinois with a country music radio format. WIBL is licensed to Fairbury, Illinois, and serves the Bloomington-Normal radio market. It is owned by Pilot Media ...
). The station is owned by the
Beasley Broadcast Group Beasley Broadcast Group, Inc., based in Naples, Florida, is an owner/operator of radio stations in the United States. , the company owns 57 stations under the Beasley Media Group name. History The company was founded in 1961 by George G. Bea ...
, Inc., through licensee Beasley Media Group, LLC. On August 28, 2020, WGUS-FM changed their format from southern gospel to soft AC, branded as "Sunny 102.7". WGUS-FM went silent on September 27, 2024 due to damage from Hurricane Helene, and all references to the station have been eliminated from Beasley's website. Its license will automatically expire on September 28, 2025 if Beasley does not resume station operations.Grant of Special Temporary Authority to remain silent
Federal Communications Commission, October 8, 2024


See also

* Media in Augusta, Georgia


References


External links


WGUS-FM
— official website * {{coord, 33.514, N, 81.634, W, type:landmark_region:US_source:FCC, display=title GUS-FM Radio stations established in 1989 GUS-FM Soft adult contemporary radio stations in the United States