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WFNO (1540
kHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose expression in terms of SI base units is s−1, meaning that one h ...
) is a
commercial Commercial may refer to: * a dose of advertising conveyed through media (such as - for example - radio or television) ** Radio advertisement ** Television advertisement * (adjective for:) commerce, a system of voluntary exchange of products and s ...
AM
radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...
licensed A license (or licence) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another party (licensee) as an element of an agreeme ...
to
Gretna, Louisiana Gretna is the second-largest city in, and parish seat of, Jefferson Parish in the U.S. state of Louisiana. "Gretna, Louisiana (LA) Detailed Profile" (notes), ''City Data'', 2007, webpage: C-Gretna "Census 2000 Data for the State of Lo ...
, and serving the
New Orleans metropolitan area The New Orleans metropolitan area, designated the New Orleans–Metairie metropolitan statistical area by the U.S. Office of Management and Budget, or simply Greater New Orleans (french: Grande Nouvelle-Orléans, es, Gran Nueva Orleans), is a m ...
. The station is owned by Crocodile Broadcasting and airs a
Spanish-language Spanish ( or , Castilian) is a Romance language of the Indo-European language family that evolved from colloquial Latin spoken on the Iberian peninsula. Today, it is a global language with more than 500 million native speakers, mainly in the Am ...
hot adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quiet ...
radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when radio was compelle ...
. The
transmitter In electronics and telecommunications, a radio transmitter or just transmitter is an electronic device which produces radio waves with an antenna. The transmitter itself generates a radio frequency alternating current, which is applied to ...
is on Industry Street in
Harvey, Louisiana Harvey is a census-designated place (CDP) in Jefferson Parish, Louisiana, United States. Harvey is on the south side (referred to as the "West Bank") of the Mississippi River, within the New Orleans– Metairie–Kenner metropolitan stati ...
. By day, WFNO broadcasts at 1,000
watt The watt (symbol: W) is the unit of power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantify the rate of energy transfer. The watt is named after James Wa ...
s, using a
non-directional antenna In radio communication, an omnidirectional antenna is a class of antenna which radiates equal radio power in all directions perpendicular to an axis (azimuthal directions), with power varying with angle to the axis ( elevation angle), declining ...
. Because
AM 1540 The following radio stations broadcast on AM frequency 1540 kHz: 1540 AM is a United States clear-channel frequency. KXEL Waterloo, Iowa, and ZNS-1 Nassau, Bahamas, share Class A status on 1540 AM. Argentina * LU 28 in General Madariaga, ...
is a clear channel frequency reserved for Class A KXEL
Waterloo, Iowa Waterloo is a city in and the county seat of Black Hawk County, Iowa, United States. As of the 2020 United States Census the population was 67,314, making it the eighth-largest city in the state. The city is part of the Waterloo – Cedar Fall ...
, and
ZNS-1 ZNS-1 (branded as ''Radio Bahamas'') is the oldest broadcast station in the Bahamas. It has a News/Talk format, and broadcasts on 1540 kHz and 104.5 MHz in Nassau, with a repeater in Freeport on 107.7 MHz. It is under ownership of the Broad ...
Nassau, Bahamas Nassau ( ) is the capital city, capital and largest city of the Bahamas. With a population of 274,400 as of 2016, or just over 70% of the entire population of the Bahamas, Nassau is commonly defined as a primate city, dwarfing all other towns in ...
, WFNO is a
daytimer A clear-channel station is an AM radio station in North America that has the highest protection from interference from other stations, particularly concerning night-time skywave propagation. The system exists to ensure the viability of cross-co ...
, required to be off the air at night to avoid interference, when radio waves travel farther. Programming is also heard on a 250 watt
FM translator A broadcast relay station, also known as a satellite station, relay transmitter, broadcast translator (U.S.), re-broadcaster (Canada), repeater (two-way radio) or complementary station (Mexico), is a broadcast transmitter which repeats (or tra ...
in
New Orleans New Orleans ( , ,New Orleans
Radio-Locator.com/K248BB
/ref> 97.5 K248BB can be heard around the clock, unlike the AM station.


FM translator

WFNO relays its programming to an
FM translator A broadcast relay station, also known as a satellite station, relay transmitter, broadcast translator (U.S.), re-broadcaster (Canada), repeater (two-way radio) or complementary station (Mexico), is a broadcast transmitter which repeats (or tra ...
. This provides the ability to broadcast WFNO programming around the clock, in high fidelity
stereophonic Stereophonic sound, or more commonly stereo, is a method of sound reproduction that recreates a multi-directional, 3-dimensional audible perspective. This is usually achieved by using two independent audio channels through a configuration ...
sound. An unusual twist is that the translator's
call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally assig ...
begins with a "K" while the main station's call letters, WFNO, begin with a "W." The
Mississippi River The Mississippi River is the second-longest river and chief river of the second-largest drainage system in North America, second only to the Hudson Bay drainage system. From its traditional source of Lake Itasca in northern Minnesota, it ...
is the dividing line in most cases between K and W call signs. But because the river twists through the middle of Louisiana, and
Minnesota Minnesota () is a state in the upper midwestern region of the United States. It is the 12th largest U.S. state in area and the List of U.S. states and territories by population, 22nd most populous, with over 5.75 million residents. Minne ...
for that matter, the K-W dividing line is not clearly defined in these two states.


History

As KGLA, WFNO was a Top 40 station prior to its flip to Spanish-language programming in the 1970s. They are also New Orleans' first and oldest Spanish outlet. Initially called Radio Mil, it served as a much-needed link for the growing Hispanic community. The founders of the Spanish-language broadcast at the station were Luis Alberto Carrillo of Costa Rica and Julio Guichard, from Cuba. Guichard is no longer involved with the station but has maintained local media presence. Carrillo moved out of New Orleans several years ago, to elevate and expand in Los Angeles, California. The station has remained faithfully committed to serve the New Orleanian community's interests even while successfully transforming itself into a viable enterprise. It was acquired by a family consortium in the 1980s headed by entrepreneur Ernesto Schweikert. It has recently been awarded all sorts of accolades after its prompt recovery from Hurricane Katrina, reportedly using a small gasoline-powered generator to broadcast emergency messages for those who had no other means of communications in the first few days following the storm. KGLA swapped call signs and formats with sister station WFNO on August 1, 2019.


References


External links

* * Radio stations in New Orleans Radio stations established in 1969 Spanish-language radio stations in Louisiana 1969 establishments in Louisiana Daytime-only radio stations in Louisiana {{Louisiana-radio-station-stub