WFLA-FM (100.7

MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), often described as being equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose formal expression in terms of SI base u ...

) is a

commercial radio Commercial broadcasting (also called private broadcasting) is the broadcasting of television programs and radio programming by privately owned corporate media, as opposed to state sponsorship, for example. It was the United States' first model ...

station licensed to Midway, Florida, and serving the Tallahassee metropolitan area. It broadcasts a

news/talk Talk radio is a radio format containing discussion about topical issues and consisting entirely or almost entirely of original spoken word content rather than outside music. They may feature monologues, dialogues between the hosts, interviews ...

format and is owned by iHeartMedia, Inc. The studios and offices are on John Knox Road in Tallahassee. WFLA-FM has an

effective radiated power Effective radiated power (ERP), synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency (RF) power, such as that emitted by a radio transmitter. It is the total power in watts that would ha ...

(ERP) of 11,500 watts. The

transmitter In electronics and telecommunications, a radio transmitter or just transmitter (often abbreviated as XMTR or TX in technical documents) is an electronic device which produces radio waves with an antenna (radio), antenna with the purpose of sig ...

is on William Reeves Road near

Interstate 10 Interstate 10 (I-10) is the southernmost transcontinental highway in the Interstate Highway System of the United States. It is the fourth-longest Interstate in the country at , following I-90, I-80, and I-40. It was part of the origina ...

in Tallahassee.

Programming

Weekdays on WFLA-FM begin with a local news and interview show hosted by Preston Scott. The rest of the weekday schedule is nationally syndicated talk shows, mostly from co-owned

Premiere Networks Premiere Networks, Inc. (formerly Premiere Radio Networks, shortened as PRN) is an American media company, a subsidiary of iHeartMedia, for which it currently serves as its main original radio content distribution and production arm. It is th ...

: ''

The Glenn Beck Radio Program ''The Glenn Beck Radio Program'' is an American conservative talk radio show, hosted by commentator Glenn Beck on over 400 radio stations across America, his company's own TheBlaze Radio Network, with a live television simulcast weekdays on The ...

, The Clay Travis and Buck Sexton Show,

The Sean Hannity Show ''The Sean Hannity Show'' is a conservative talk radio show hosted by Sean Hannity. The program is broadcast live every weekday, from 3 p.m. to 6 p.m. ET. The show is produced in the New York City studios of radio station WOR and is transmitt ...

The Mark Levin Show ''The Mark Levin Show'' is a conservative talk radio show hosted by Mark Levin. History Levin began his career as a radio host in 2002 in a Sunday afternoon timeslot on WABC. WABC assigned Levin to fill in starting on June 16, 2003, after the ...

The Ramsey Show ''The Ramsey Show'' (formerly known as ''The Dave Ramsey Show'' and ''The Money Game'') is an American self-syndicated radio program hosted by finance author Dave Ramsey and a rotating group of co-hosts, that airs Monday through Friday from 2:0 ...

with

Dave Ramsey David Lawrence Ramsey III (born September 3, 1960) is an American radio personality who offers financial advice. He is the founder and CEO of Ramsey Solutions and a co-host of '' The Ramsey Show'', a nationally syndicated radio program. He ...

, Ground Zero with Clyde Lewis,

Coast to Coast AM ''Coast to Coast AM'' is an American late-night radio talk show that deals with a variety of topics. Most frequently the topics relate to either the paranormal or conspiracy theories. It was hosted by creator Art Bell from its inception in 198 ...

with

George Noory George Ralph Noory (born June 4, 1950) is an American talk radio, radio talk show host. Since January 2003, Noory has been the weekday host of the late-night radio talk show ''Coast to Coast AM''. The program is radio syndication, syndicated to ...

'' and '' This Morning, America's First News with Gordon Deal''. Weekends feature specialty shows on money, health, gardening and the outdoors, some of which are paid

brokered programming Brokered programming (also known as time-buy and blocktime) is a form of broadcast content in which the show's producer pays a radio or television station for air time, rather than exchanging programming for pay or the opportunity to play spot com ...

. Syndicated weekend shows include '' Bill Handel on the Law, At Home with Gary Sullivan, Rich DeMuro on Tech, Armstrong & Getty, Sunday Night Live with Bill Cunningham'' and '' Somewhere in Time with Art Bell''. Most hours begin with an update from

Fox News Radio Fox News Radio is an American radio network owned by Fox News. It is syndicated to over 500 AM and FM radio stations across the United States. It also supplies programming for three channels on Sirius XM Satellite Radio. History In 2003, ...

History

The

construction permit Planning permission or building permit refers to the approval needed for construction or expansion (including significant renovation), and sometimes for demolition, in some jurisdictions. House building permits, for example, are subject to bu ...

for a new Tallahassee-area FM outlet was obtained from the

Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States government that regulates communications by radio, television, wire, internet, wi-fi, satellite, and cable across the United States. The FCC maintains j ...

(FCC) in 1991. The unbuilt station was given the working

call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally as ...

WTPS. When the station

signed on A sign-on (or start-up in Commonwealth countries except Canada) is the beginning of operations for a radio broadcasting, radio or television station, generally at the start of each day. It is the opposite of a sign-off (or closedown in Commonw ...

in 1996, it took the call letters WJZT, to reflect its

smooth jazz Smooth jazz is commercially oriented crossover jazz music. Although often described as a "genre", it is a debatable and highly controversial subject in jazz music circles. As a radio format, however, smooth jazz radio became the successor to e ...

format and its Tallahassee location. The unbuilt station had been owned by Paxson Communications, headed by broadcasting executive and owner

Bud Paxson Lowell White "Bud" Paxson (April 17, 1935 – January 9, 2015) was an American media executive. In 1982, Paxson and his business partner, Roy Speer, co-founded the Home Shopping Club (now called the Home Shopping Network). He established Pax TV ...

. But it was sold to

Clear Channel Communications iHeartMedia, Inc., or CC Media Holdings, Inc., is an American mass media corporation headquartered in San Antonio, Texas. It is the holding company of iHeartCommunications, Inc., formerly Clear Channel Communications, Inc., a company founded by ...

in 1996, before it went on the air.''Broadcasting & Cable Yearbook 1998'' page D-96. Retrieved Feb. 1, 2025
/REF> Clear Channel was a forerunner to today's iHeartMedia. After a year of smooth jazz, WJZT switched to a format of 1980s and 1990s hits. The station went through several formats and call sign changes over the next several years. It had an

urban contemporary Urban contemporary music, also known as urban music, urban pop, or just simply urban, is a music radio format. The term was coined by New York radio DJ Frankie Crocker in the early to mid-1970s as a synonym for Black music. Urban contemporary r ...

sound as WBWT until July 10, 2006. At that point, management decided to flip the format to

talk radio Talk radio is a radio format containing discussion about topical issues and consisting entirely or almost entirely of original spoken word content rather than outside music. They may feature monologues, dialogues between the hosts, Interview (jo ...

, using the call letters of its

sister station In broadcasting, sister stations or sister channels are radio or television stations operated by the same company, either by direct ownership or through a management agreement. Radio sister stations will often have different formats, and somet ...

Tampa Bay Tampa Bay is a large natural harbor and shallow estuary connected to the Gulf of Mexico on the west-central coast of Florida, comprising Hillsborough Bay, McKay Bay, Old Tampa Bay, Middle Tampa Bay, and Lower Tampa Bay. The largest freshwater i ...

, WFLA, but adding the -FM

suffix In linguistics, a suffix is an affix which is placed after the stem of a word. Common examples are case endings, which indicate the grammatical case of nouns and adjectives, and verb endings, which form the conjugation of verbs. Suffixes can ca ...

. WFLA-FM shares most of the nationally syndicated shows heard on WFLA, but it has its own morning

drive time Drive time is the daypart in which radio broadcasters can reach the most people who listen to car radios while driving, usually to and from work, or on public transportation. Drive-time periods are when the number of radio listeners in this c ...

program.

References

External links

* * FLA-FM

WFLA-FM WFLA-FM (100.7 MHz) is a commercial radio station licensed to Midway, Florida, and serving the Tallahassee metropolitan area. It broadcasts a news/talk format and is owned by iHeartMedia, Inc. The studios and offices are on John Knox Road ...

Radio stations established in 1996 IHeartMedia radio stations 1996 establishments in Florida Gadsden County, Florida {{Florida-radio-station-stub