WDVI (100.5 FM) is a country music station in Rochester, New York. The station is owned and operated by

iHeartMedia iHeartMedia, Inc., formerly CC Media Holdings, Inc., is an American mass media corporation headquartered in San Antonio, Texas. It is the holding company of iHeartCommunications, Inc. (formerly Clear Channel Communications, Inc.), a company fou ...

. Its studios are located at the Five Star Bank Plaza building in downtown Rochester, and its transmitter site is in Victor, New York. Monday through Saturday mornings, WDVI runs '' The Bobby Bones Show'', based in

Nashville Nashville is the capital city of the U.S. state of Tennessee and the seat of Davidson County. With a population of 689,447 at the 2020 U.S. census, Nashville is the most populous city in the state, 21st most-populous city in the U.S., and the ...

, from Premiere Networks, a

subsidiary A subsidiary, subsidiary company or daughter company is a company owned or controlled by another company, which is called the parent company or holding company. Two or more subsidiaries that either belong to the same parent company or having a s ...

of iHeartMedia.

History

100.5 was previously known as WVOR-FM, a hot adult contemporary music station for many years. The station was owned by the Lincoln Group before being sold to American Radio Systems (ARS), a forerunner of

CBS Radio CBS Radio was a radio broadcasting company and radio network operator owned by CBS Corporation and founded in 1928, with consolidated radio station groups owned by CBS and Westinghouse Broadcasting/Group W since the 1920s, and Infinity Broadc ...

. ARS was forced to sell the station to Jacor to meet Federal Communications Commission (FCC) ownership restrictions. Jacor would later be absorbed by Clear Channel (now

). WVOR-FM rebranded from "Mix 100.5" to "The Drive" in 2006, leaning its direction towards Adult album alternative, and changed its callsign to WDVI; the WVOR calls would be placed on sister station

WISY Wisy is a village in the administrative district of Gmina Radoszyce, within Końskie County, Świętokrzyskie Voivodeship, in south-central Poland. It lies approximately west of Radoszyce, south-west of Końskie, and north-west of the reg ...

, in nearby Canandaigua. The station remained a Mediabase hot adult contemporary reporter, however. The AAA lean was dropped in

2012 File:2012 Events Collage V3.png, From left, clockwise: The passenger cruise ship Costa Concordia lies capsized after the Costa Concordia disaster; Damage to Casino Pier in Seaside Heights, New Jersey as a result of Hurricane Sandy; People gather ...

. On June 30, 2017, at 5 p.m., WDVI returned to its previous brand as "Mix 100.5". It shifted to adult contemporary on August 3, 2020, while keeping the "Mix" branding. On October 25, 2021, at 9 a.m., after playing "

Drift Away "Drift Away" is a song by Mentor Williams written in 1970 and originally recorded by John Henry Kurtz on his 1972 album ''Reunion''. Mentor Williams was a country songwriter, and John Henry Kurtz was an actor and swamp rock singer. It was later ...

" by Uncle Kracker featuring Dobie Gray, WDVI flipped to country, branded as "Country 100.5", with the first song being "

Famous Friends "Famous Friends" is a song recorded by American country music singers Chris Young and Kane Brown. It was released on November 20, 2020, as the third single from Young's eighth studio album of the same name. Young wrote and produced the song wi ...

" by Chris Young and Kane Brown. Along with the format change, the station brought in Jeremy Newman, the popular former morning show host from rival station WBEE-FM, to host middays, and the syndicated ''

Bobby Bones Bobby Bones (born Bobby Estell) is an American radio and television personality, best known for hosting the nationally syndicated ''The Bobby Bones Show'', originating at KISS-FM in Austin, TX, and for his role as a full-time mentor on ''America ...

'' morning show was moved to the station from sister station WNBL, however, it remained being simulcast on WNBL until July 1, 2022, when it flipped to all '80s hits.

Previous logos

References

External links

* DVI Country radio stations in the United States IHeartMedia radio stations {{NewYork-radio-station-stub