WDRR (93.9 FM), also known as "93.9 Bob FM", is a classic hits radio station located in

Augusta, Georgia Augusta is a city on the central eastern border of the U.S. state of Georgia (U.S. state), Georgia. The city lies directly across the Savannah River from North Augusta, South Carolina at the head of its navigable portion. Augusta, the third mos ...

. The station is licensed to the town of

Martinez, Georgia Martinez ( ) is an unincorporated community and census-designated place (CDP) in Columbia County, Georgia, United States. It is a northwestern suburb of Augusta and is part of the Augusta, Georgia metropolitan area. The population was 34,535 at ...

by the

Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States government that regulates communications by radio, television, wire, internet, wi-fi, satellite, and cable across the United States. The FCC maintains j ...

(FCC) and broadcasts with an

effective radiated power Effective radiated power (ERP), synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency (RF) power, such as that emitted by a radio transmitter. It is the total power in watts that would ha ...

(ERP) of 13 kW. The station is owned by

Beasley Broadcast Group Beasley Broadcast Group, Inc., based in Naples, Florida, is an owner/operator of radio stations in the United States. , the company owns 57 stations under the Beasley Media Group name. History The company was founded in 1961 by George G. Bea ...

, Inc., through licensee Beasley Media Group, LLC. Its studios are located just two blocks from the Augusta-Richmond County border in unincorporated

Columbia County, Georgia Columbia County is a county located in the east central portion of the U.S. state of Georgia. As of the 2020 census, the population was 156,010. The legal county seat is Appling, but the ''de facto'' seat of county government is Evans.

and the transmitter is in Augusta proper near

Fort Eisenhower Fort Gordon, formerly known as Fort Eisenhower and Camp Gordon, is a United States Army installation established southwest of Augusta, Georgia in October 1941. It is the current home of the United States Army Signal Corps, United States Army Cy ...

History

WMTZ 94.3 FM signed on in 1984 as a contemporary country outlet. In 1989, it switched formats to oldies and became "94 Gold". Slow growth in 1991 forced the station to again switch formats. This time, (hot adult contemporary) and a new moniker "Magic 94". The station became WGOR in December 1992 when Beasley Broadcasting took over and reverted with an

oldies Oldies is a term for musical genres such as pop music, rock and roll, doo-wop, surf music from the second half of the 20th century, specifically from around the mid-1950s to the 1980s, as well as for a radio format playing this music. Since 2 ...

format as "Oldies 94". In 1994, WGOR upgraded its signal to 13 kW. and moved to 93.9 FM becoming "93.9 Cool FM" and later changed to "Oldies 93.9". In 2004, WGOR moved the oldies format and call letters to the weaker 102.7 FM, becoming Oldies 102.7, while 93.9 was launched as classic country "93.9 The Bulldog" with the WKDG call-letters. Shortly after, the station was issued a C&D letter from

Clear Channel Communications iHeartMedia, Inc., or CC Media Holdings, Inc., is an American mass media corporation headquartered in San Antonio, Texas. It is the holding company of iHeartCommunications, Inc., formerly Clear Channel Communications, Inc., a company founded by ...

, which had launched

WIBL WIBL (107.7 FM), known as "The Bull", is a commercial radio station in Central Illinois with a country music radio format. WIBL is licensed to Fairbury, Illinois, and serves the Bloomington-Normal radio market. It is owned by Pilot Media ...

several weeks previous as "105.7 The Bull" and claimed the station was infringing on its trademark. WKDG became "93.9 The Big Dog", but kept the classic country format. In 2005, after a year where the station showed little growth, the station flipped to a rock-based classic hits format as "93.9 The Drive" under the WDRR call letters, playing rock and softer rock music from the 1970s, early 1980s and several 1960s songs, excluding

motown Motown is an American record label owned by the Universal Music Group. Founded by Berry Gordy, Berry Gordy Jr. as Tamla Records on January 12, 1959, it was incorporated as Motown Record Corporation on April 14, 1960. Its name, a portmanteau ...

and

soul The soul is the purported Mind–body dualism, immaterial aspect or essence of a Outline of life forms, living being. It is typically believed to be Immortality, immortal and to exist apart from the material world. The three main theories that ...

-type music typically found on an

station. Featured artists were

The Rolling Stones The Rolling Stones are an English Rock music, rock band formed in London in 1962. Active for over six decades, they are one of the most popular, influential, and enduring bands of the Album era, rock era. In the early 1960s, the band pione ...

, Journey,

John Mellencamp John J. Mellencamp (born October 7, 1951), previously known as Johnny Cougar, John Cougar, and John Cougar Mellencamp, is an American singer-songwriter. He is known for his brand of heartland rock, which emphasizes traditional instrumentation ...

Billy Joel William Martin Joel (born May 9, 1949) is an American singer, songwriter, and pianist. Nicknamed the "Honorific nicknames in popular music, Piano Man" after his Signature song, signature 1973 song Piano Man (song), of the same name, Joel has ha ...

America (band) America are a British-based American rock music, rock band formed in London in 1970 by Dewey Bunnell, Dan Peek and Gerry Beckley. The trio met as sons of United States Air Force, US Air Force personnel stationed in London, where they began perf ...

, and

Eric Clapton Eric Patrick Clapton (born 1945) is an English Rock music, rock and blues guitarist, singer, and songwriter. He is regarded as one of the most successful and influential guitarists in rock music. Clapton ranked second in ''Rolling Stone''s l ...

. After the flip, the station gradually evolved into

classic rock Classic rock is a radio format that developed from the album-oriented rock (AOR) format in the early 1980s. In the United States, it comprises rock music ranging generally from the mid-1960s through the early-1990s, primarily focusing on comm ...

(eliminating the softer rock songs), and no longer used the term "Hits" in its branding, instead opting for "93.9 The Drive....Classics." In April 2010, the station flipped to an adult hits format under the

Bob FM BOB FM is the on-air brand of a number of FM radio stations in the United States and formerly in Canada. The BOB FM format mostly concentrates on album rock, alternative rock and pop hits from the 1980s and 1990s, especially those popular duri ...

branding. Since the change, the format has evolved to a classic hits format, using the slogan "The 80s and More." The station features primarily 1980s music along with some 1970s music and very early 1990s pop and rock music, although still using the "Bob FM" branding typically found on an adult hits station.

References

External links

93.9 Bob FM
— official website * {{coord, 33.438, N, 82.088, W, type:landmark_region:US_source:FCC, display=title DRR Classic hits radio stations in the United States Radio stations established in 1984 1984 establishments in the United States DRR

History

See also

References

External links