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WDOK (102.1 FM) is a commercial
radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...
licensed to
Cleveland, Ohio Cleveland is a city in the U.S. state of Ohio and the county seat of Cuyahoga County, Ohio, Cuyahoga County. Located along the southern shore of Lake Erie, it is situated across the Canada–United States border, Canada–U.S. maritime border ...
, known as "Star 102" and featuring an
adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul ...
format. Owned by
Audacy, Inc. Audacy, Inc. is an American broadcasting company based in Philadelphia, Pennsylvania. Founded in 1968 as Entercom Communications Corp., it is the second largest radio company in the United States, owning over 220 radio stations across 47 media ...
, the station serves
Greater Cleveland The Cleveland metropolitan area, or Greater Cleveland as it is more commonly known, is the metropolitan area surrounding the city of Cleveland in Northeast Ohio, United States. According to the 2020 census results, the six-county Cleveland, OH ...
and surrounding
Northeast Ohio Northeast Ohio is a geographic and Cultural area, cultural region that comprises the northeastern counties of the U.S. state of Ohio. Definitions of the region consist of 16 to 23 counties between the southern shore of Lake Erie and the foothills ...
. WDOK's studios are located at the
Halle Building The Halle Building, formerly known as the Pope Building and after 2014 as The Residences at Halle, is an 11-story Chicago school (architecture), Chicago School mixed-use development, mixed-use structure located in the Downtown Cleveland central ...
in
Downtown Cleveland Downtown Cleveland is the central business district of Cleveland, Ohio, United States. The economic and cultural center of the city and the Cleveland metropolitan area, it is Cleveland's oldest district, with its Public Square, Cleveland, Publi ...
while the transmitter is in the Cleveland suburb of
Parma Parma (; ) is a city in the northern Italian region of Emilia-Romagna known for its architecture, Giuseppe Verdi, music, art, prosciutto (ham), Parmesan, cheese and surrounding countryside. With a population of 198,986 inhabitants as of 2025, ...
. In addition to a standard
analog transmission Analog transmission is a transmission method of conveying information using a continuous signal which varies in amplitude, phase, or some other property in proportion to that information. It could be the transfer of an analog signal, using an an ...
, WDOK broadcasts in
HD Radio HD Radio (HDR) is a trademark for in-band on-channel (IBOC) digital radio broadcast technology. HD radio generally simulcast, simulcasts an existing analog radio station in digital format with less noise and with additional text information. HD R ...
and is available online via
Audacy Audacy, previously known as Radio.com, is a free broadcast and Internet radio Computing platform, platform developed by the namesake company Audacy, Inc. (formerly known as Entercom). The Audacy platform functions as a Recommender system, mus ...
.


History


WEWS-FM

The frequency was formerly occupied by WEWS-FM, which signed on in November 27, 1947. The station was owned by E. W. Scripps and it signed off on March 25, 1950 due to the owners' focus on television.


Beautiful music

The station signed on as WDOK-FM on October 4, 1954, simulcasting its
sister station In broadcasting, sister stations or sister channels are radio or television stations operated by the same company, either by direct ownership or through a management agreement. Radio sister stations will often have different formats, and somet ...
, WDOK (1260 AM). Eventually, WDOK-FM originated its own programming and featured a beautiful music format. On December 12, 1965, the AM station changed its
call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally as ...
to WIXY and adopted a
Top 40 In the music industry, the Top 40 is a list of the 40 currently most popular songs in a particular genre. It is the best-selling or most frequently broadcast popular music. Record charts have traditionally consisted of a total of 40 songs. "To ...
format. That allowed FM 102.1 to drop the FM
suffix In linguistics, a suffix is an affix which is placed after the stem of a word. Common examples are case endings, which indicate the grammatical case of nouns and adjectives, and verb endings, which form the conjugation of verbs. Suffixes can ca ...
, now identifying as WDOK. The station was branded "Stereo Cleveland", with the slogan "Beautiful Music for the Lands of the Western Reserve." Station personalities and voice overs included Wayne Mack, the founder of WDOK's beautiful music format and producer of the many memorable monthly odes and station breaks that he composed and set to music;
Ken Nordine Ken Nordine (April 13, 1920 – February 16, 2019) was an American voice-over and recording artist, best known for his series of Word Jazz, word jazz albums. His deep, resonant voice has also been featured in many advertising, commercial advertis ...
(the famous voice of Word
Jazz Jazz is a music genre that originated in the African-American communities of New Orleans, Louisiana, in the late 19th and early 20th centuries. Its roots are in blues, ragtime, European harmony, African rhythmic rituals, spirituals, h ...
), Tom Armstrong, previously the morning host at WGAR AM in the 1940s and 50s; and David Mark, who also worked for Cleveland market "beautiful music" stations WQAL, WKSW, WJW (AM), and WDBN. The station was programmed by Peter Irmiter and Neil Hershberger after they went live. By the 1980s, WDOK had come under common ownership with WWWE; both stations were sold on November 30, 1987, by Lake Erie Radio Company, owned by
Art Modell Arthur Bertram Modell (June 23, 1925 – September 6, 2012) was an American businessman, entrepreneur and National Football League (NFL) team owner. He owned the Cleveland Browns franchise for 35 years and established the Baltimore Ravens f ...
and
Al Lerner Alfred Lerner (May 8, 1933 – October 23, 2002) was an American businessman. He was best known as the chair of the board of credit-card giant MBNA and the owner of the Cleveland Browns of the National Football League (NFL). He was also a past ...
, to the Independent Group Limited partnership, owned by Tom Embrescia, Larry Pollock, and Tom Wilson.


Soft Rock 102.1

By the mid-1980s, WDOK's beautiful music format had brightened, with more vocals being played from such "
soft rock Soft rock (also known as light rock or mellow rock) is a form of rock music that originated in the late 1960s in the United States and the United Kingdom which smoothed over the edges of singer-songwriter and pop rock, relying on simple, mel ...
" artists such as
James Taylor James Vernon Taylor (born March 12, 1948) is an American singer-songwriter and guitarist. A six-time Grammy Award winner, he was inducted into the Rock and Roll Hall of Fame in 2000. Taylor achieved his breakthrough in 1970 with the single "Fi ...
and
Elton John Sir Elton Hercules John (born Reginald Kenneth Dwight; 25 March 1947) is a British singer, songwriter and pianist. His music and showmanship have had a significant, lasting impact on the music industry, and his songwriting partnership with l ...
. Ratings remained high, but the format attracted mostly older listeners in advertiser-unfriendly demographics and not the younger audiences courted by advertisers. So WDOK made the final and complete switch to a
soft adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul ...
format in April 1987 with Sue Wilson as program director. Alongside its music programming at the time, WDOK was also once the flagship station for both the
Cleveland Browns The Cleveland Browns are a professional American football team based in Cleveland. The Browns compete in the National Football League (NFL) as a member of the American Football Conference (AFC) AFC North, North division. The team is named after ...
and the
Cleveland Cavaliers The Cleveland Cavaliers, often referred to as the Cavs, are an American professional basketball team based in Cleveland. The Cavaliers compete in the National Basketball Association (NBA) as a member of the Central Division (NBA), Central Divis ...
. The station promoted its new AC format with TV commercials announcing that it was "coming out of the elevator" (as in "elevator music"). WDOK initially positioned itself midway between beautiful music (which continued for a few more years on WQAL) and the mainstream AC format played on WLTF and WMJI.


New 102/Star 102

On January 9, 2012, WDOK debuted a new and more up tempo playlist (going from Soft AC to more mainstream AC), re-branded as "The New 102", complete with an updated
logo A logo (abbreviation of logotype; ) is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name that it represents, as in ...
and imaging. On November 13, 2012, WDOK moved from its longtime studio home at One Radio Lane, off East Saint Clair Avenue in
Downtown Cleveland Downtown Cleveland is the central business district of Cleveland, Ohio, United States. The economic and cultural center of the city and the Cleveland metropolitan area, it is Cleveland's oldest district, with its Public Square, Cleveland, Publi ...
, to the
Halle Building The Halle Building, formerly known as the Pope Building and after 2014 as The Residences at Halle, is an 11-story Chicago school (architecture), Chicago School mixed-use development, mixed-use structure located in the Downtown Cleveland central ...
on Euclid Avenue, also Downtown. Sister station WQAL joined WDOK in the move; as a result, all four Cleveland CBS Radio stations are now located in the same building. Longtime WDOK morning host "Trapper" Jack Elliot announced on December 19, 2012, that the station had opted not to renew the contracts of both he and cohost Jim McIntyre, much to the dismay of many listeners. On April 3, 2015, WDOK rebranded as "Star 102". On February 2, 2017, CBS Radio announced it would merge with Entercom. The merger was approved on November 9, 2017, and was consummated on the 17th.


Christmas music

Traditionally, WDOK plays
Christmas music Christmas music comprises a variety of Music genre, genres of music regularly performed or heard around the Christmas and holiday season, Christmas season. Music associated with Christmas may be purely instrumental, or in the case of Christmas ...
throughout the
holiday season The Christmas season or the festive season, also known as the holiday season or the holidays, is an annual period generally spanning from November or December to early January. Incorporating Christmas Day and New Year's Day, the various celebrat ...
under the brand "Christmas 102", usually beginning around mid-November. In December 2018, after the station did its annual switch to all Christmas music, WDOK decided to stop playing the well-known 1944 Christmas song ''
Baby, It's Cold Outside "Baby, It's Cold Outside" is a popular song written by Frank Loesser in 1944 and popularized in the 1949 film '' Neptune's Daughter''. While the lyrics make no mention of a holiday, it is commonly regarded as a Christmas song owing to its winter ...
'', saying the lyrics seemed inappropriate in a time of the #MeToo movement, with increasing sensitivity and awareness of sexual manipulation and harassment of women. The station's move sparked national, and even international, attention and controversy.


Current programming

The weekday schedule includes WDOK personalities Jen Toohey and Tim Richards (mornings), Jill Bucco (middays), Chase Daniels (afternoons), and Jim Hart (evenings). On weekends, ''Throwback Nation Radio with Tony Lorino'' was heard on Saturday evenings. Until the late-2010s, WDOK was once the Cleveland affiliate for ''America's Greatest Hits with Scott Shannon''. The HD2
digital subchannel In broadcasting, digital subchannels are a method of transmitting more than one independent program stream simultaneously from the same digital radio or television station on the same radio frequency channel. This is done by using data compress ...
formerly broadcast an
adult album alternative Adult album alternative (also triple-A, AAA, or adult alternative) is a radio format. See pages 9 and 10Mills, Joshua. "A New Radio Music Format: Rock for Prosperous Adults" New York Times, Feb 28 1994, p. 2. ProQuest. Web. Accessed September 4, ...
format under the brand "The Coffee Shop". It has since been turned off.


References


External links

* * ( Guide to reading History Cards)
Cleveland Broadcast Radio Archives: WDOK timeline
{{Entercom 1954 establishments in Ohio Mainstream adult contemporary radio stations in the United States Radio stations established in 1954 DOK Audacy, Inc. radio stations