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WXQW (660 AM) is a
news/talk Talk radio is a radio format containing discussion about topical issues and consisting entirely or almost entirely of original spoken word content rather than outside music. They may feature monologues, dialogues between the hosts, interviews ...
radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...
licensed A license (American English) or licence (Commonwealth English) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another part ...
to
Fairhope, Alabama Fairhope is a city in Baldwin County, Alabama, United States, located on the eastern shoreline of Mobile Bay. The population was 22,477 at the 2020 census. Fairhope is a principal city of the Daphne-Fairhope-Foley metropolitan area, which in ...
, and serving the
Mobile metropolitan area The Mobile Metropolitan Area comprises Mobile County, Alabama, Mobile in the southwest corner of Alabama in the United States. As of the 2020 United States census, 2020 census the metropolitan area had a population of 430,197. The Mobile metropoli ...
. The station is owned by
Cumulus Media Cumulus Media, Inc. is a broadcasting company of the United States and is the second largest owner and operator of AM and FM radio stations in the United States ahead of Audacy and behind iHeartMedia iHeartMedia, Inc., or CC Media Holdi ...
and the
broadcast license A broadcast license is a type of spectrum license granting the licensee permission to use a portion of the radio frequency spectrum in a given geographical area for broadcasting purposes. The licenses generally include restrictions, which va ...
is held by Cumulus Licensing LLC. The
radio studio A recording studio is a specialized facility for recording and mixing of instrumental or vocal musical performances, spoken words, and other sounds. They range in size from a small in-home project studio large enough to record a single sin ...
s and offices are on Dauphin Street in Midtown Mobile. By day, WXQW broadcasts at 10,000
watt The watt (symbol: W) is the unit of Power (physics), power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantification (science), quantify the rate of Work ...
s non-directional, covering parts of
Alabama Alabama ( ) is a U.S. state, state in the Southeastern United States, Southeastern and Deep South, Deep Southern regions of the United States. It borders Tennessee to the north, Georgia (U.S. state), Georgia to the east, Florida and the Gu ...
,
Mississippi Mississippi ( ) is a U.S. state, state in the Southeastern United States, Southeastern and Deep South regions of the United States. It borders Tennessee to the north, Alabama to the east, the Gulf of Mexico to the south, Louisiana to the s ...
and the
Florida Panhandle The Florida panhandle (also known as West Florida and Northwest Florida) is the northwestern part of the U.S. state of Florida. It is a Salient (geography), salient roughly long, bordered by Alabama on the west and north, Georgia (U.S. state ...
. But at night, it reduces power to 19 watts to avoid interfering with other stations on 660 kHz, a clear-channel frequency. WXQW's
transmitter In electronics and telecommunications, a radio transmitter or just transmitter (often abbreviated as XMTR or TX in technical documents) is an electronic device which produces radio waves with an antenna (radio), antenna with the purpose of sig ...
is on Pollard Road at Newman Road in
Daphne, Alabama Daphne () is a city in Baldwin County, Alabama, United States, on the eastern shoreline of Mobile Bay. The city is located along I-10, 11 miles east of Mobile and 170 miles southwest of the state capital of Montgomery. The 2020 United Sta ...
.


Programming

WXQW airs mostly
nationally syndicated Broadcast syndication is the practice of content owners leasing the right to broadcast their content to other television stations or radio stations, without having an official broadcast network to air it on. It is common in the United States whe ...
conservative talk Conservative talk radio is a talk radio format in the United States and other countries devoted to expressing conservative viewpoints of issues, as opposed to progressive talk radio. The definition of conservative talk is generally broad enough ...
shows from
Westwood One Westwood One, Inc. is an American radio network owned by Cumulus Media. The company syndicates talk, music, and sports programming. The company takes its name from an earlier network also named Westwood One, a company founded in 1976. The co ...
, a
subsidiary A subsidiary, subsidiary company, or daughter company is a company (law), company completely or partially owned or controlled by another company, called the parent company or holding company, which has legal and financial control over the subsidia ...
of Cumulus Media. They include
Dan Bongino Daniel John Bongino (born December4, 1974) is an American government official, Conservatism in the United States, conservative political commentator, radio host, and former law enforcement officer who has served as the 20th Deputy Director of ...
,
Chris Plante Christopher Plante (born 1959) is an American talk radio host and journalist currently hosting a syndicated radio program heard on Westwood One and a nightly TV talk show on Newsmax TV. Early life Plante was born in Milwaukee, Wisconsin to Ju ...
,
Ben Shapiro Benjamin Aaron Shapiro (born January 15, 1984) is an American Conservatism in the United States, conservative political commentator, media host, and attorney. He writes columns for Creators Syndicate, ''Newsweek'', and ''Ami Magazine'', an ...
,
Mark Levin Mark Reed Levin (; born September 21, 1957) is an American broadcast news analyst, columnist, lawyer, political commentator, radio personality, and writer. He is the host of syndicated radio show '' The Mark Levin Show'', as well as '' Life, ...
,
Michael J. Knowles Michael John Knowles (born March 18, 1990) is an American conservative political commentator, YouTuber, author, and media host. He has worked for ''The Daily Wire'' since 2016, and has hosted ''The Michael Knowles Show'', a daily political p ...
and "
Red Eye Radio ''Red Eye Radio'' is a talk radio program currently hosted by Eric Harley and Gary McNamara. The program is syndicated nationwide by Westwood One, and originates from WBAP in the Dallas-Fort Worth metroplex. The show traces its history throug ...
." Mornings begin with two Westwood One news shows, "
America in The Morning ''America in The Morning'' is a news program airing on numerous talk radio stations, syndicated by Westwood One, a subsidiary of Cumulus Media. The one-hour live program airs weekdays at 5:00 a.m. Eastern Time and is hosted by John Tro ...
" and " First Light." From
Fox News Talk Fox News Radio is an American radio network owned by Fox News. It is syndicated to over 500 AM and FM radio stations across the United States. It also supplies programming for three channels on Sirius XM Satellite Radio. History In 2003 ...
,
Brian Kilmeade Brian Kilmeade (born May 7, 1964) is an American television and radio presenter and political commentator for Fox News. On weekdays, he co-hosts the morning show '' Fox & Friends'' and he hosts the Fox News Radio program ''The Brian Kilmeade Sh ...
is heard in middays. National news is heard at the beginning of each hour from
CBS News Radio CBS News Radio, formerly known as CBS Radio News and historically known as the CBS Radio Network, is a radio network that provides news to more than 1,000 radio stations throughout the United States. The network is owned by Paramount Global. It ...
. The station began as a
country & western Country (also called country and western) is a music genre originating in the southern regions of the United States, both the American South and the Southwest. First produced in the 1920s, country music is primarily focused on singing sto ...
outlet in 1964, later broadcasting
contemporary Christian music Contemporary Christian music (CCM), also known as Christian pop, and occasionally inspirational music, is a genre of modern popular music, and an aspect of Christian media, which is lyrically focused on matters related to the Christianity, Chri ...
,
children's radio Children's radio is a term used to refer to both Radio program, radio series and Radio format, formats designed specifically for Child, children. It has existed as far back as the beginning of Radio broadcasting, broadcasting in the 1920s, and surv ...
,
urban contemporary gospel Urban/contemporary gospel, also known as urban gospel music, urban gospel pop, or just simply urban gospel, is a modern subgenre of gospel music. Although the style developed gradually, early forms are generally dated to the 1970s, and the gen ...
,
all-news radio All-news radio is a radio format devoted entirely to the discussion and broadcast of news. All-news radio is available in both local and radio syndication, syndicated forms, and is carried on both major US satellite radio networks. All-news sta ...
from
CNN Headline News HLN is an American basic cable network. Owned by CNN Worldwide, the network primarily carries true-crime programming, recently drifting away from limited live news programming. The channel was originally launched on January 1, 1982, by Tur ...
,
blues music Blues is a music genre and musical form that originated among African Americans in the Deep South of the United States around the 1860s. Blues has incorporated spiritual (music), spirituals, work songs, field hollers, Ring shout, shouts, cha ...
, and syndicated talk formats in its nearly 50 years on the air.


History


Launch

In the early 1960s, Springhill Broadcasting, Inc., applied to the
Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States government that regulates communications by radio, television, wire, internet, wi-fi, satellite, and cable across the United States. The FCC maintains j ...
(FCC) for a new
AM radio AM broadcasting is radio broadcasting using amplitude modulation (AM) transmissions. It was the first method developed for making audio radio transmissions, and is still used worldwide, primarily for medium wave (also known as "AM band") transmi ...
station in Mobile which would be powered at 50,000
watt The watt (symbol: W) is the unit of Power (physics), power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantification (science), quantify the rate of Work ...
s. It would broadcast on 1550 kHz as a daylight-only station, required to go off the air at sunset. The FCC granted the company a
construction permit Planning permission or building permit refers to the approval needed for construction or expansion (including significant renovation), and sometimes for demolition, in some jurisdictions. House building permits, for example, are subject to bu ...
to build this new station and assigned
call letters In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a Identifier, unique identifier for a transmitter station. A call sign can be fo ...
"WMOE" while construction was under way. Springhill Broadcasting was initially led by Marvin Burton as president and Samuel R. David as both vice president and general manager. Assigned new call sign "WMOO", the station began licensed broadcast operations in 1964 with a
country & western Country (also called country and western) is a music genre originating in the southern regions of the United States, both the American South and the Southwest. First produced in the 1920s, country music is primarily focused on singing sto ...
music format. By 1969, Samuel R. David would take over as president of license holder Springhill Broadcasting. Under his leadership, Springhill Broadcasting reached a deal to sell WMOO to Trio Broadcasters, Inc. (George Beasley, president) which was consummated on December 17, 1969. The new owners flipped the format from country to
contemporary Christian music Contemporary Christian music (CCM), also known as Christian pop, and occasionally inspirational music, is a genre of modern popular music, and an aspect of Christian media, which is lyrically focused on matters related to the Christianity, Chri ...
and maintained it through the 1970s and into the 1980s.


Move to 660 kHz

In March 1981, Trio Broadcasters, Inc., applied to the FCC to make extensive changes to their
broadcast license A broadcast license is a type of spectrum license granting the licensee permission to use a portion of the radio frequency spectrum in a given geographical area for broadcasting purposes. The licenses generally include restrictions, which va ...
for WMOO. The company applied to change the
community of license In U.S., Canadian, and Mexican broadcasting, a city of license or community of license is the community that a radio station or television station is officially licensed to serve by that country's broadcast regulator. In North American broadcast ...
from Mobile to Fairhope, Alabama, to convert from
daytimer A clear-channel station is a North American AM radio station that has the highest level of protection from interference from other stations, particularly from nighttime skywave signals. This classification exists to ensure the viability of cross ...
status to a 24-hour operation with reduced daytime power plus nighttime service at 1,000 watts, to change broadcast frequency from 1550 kHz to 660 kHz, and to move the reconfigured antenna system to a new location just outside Daphne, Alabama. The FCC accepted the filing on May 15, 1981, and finally granted a construction permit for these changes on September 26, 1984. This permit was scheduled to expire one year later, on September 2, 1985. After a long series of modifications and extensions, the station completed construction and applied for a license to cover these changes in August 1988. The FCC granted this request and the station began licensed operation on the new frequency from the new location with the new operating hours and power levels on November 10, 1988. As part of these changes, the station requested a new call sign from the FCC and was assigned "WLIT" on January 24, 1988. That change proved short-lived as the station became "WBLX" on July 4, 1988. The new WBLX was sold shortly after it was completed. Trio Broadcasters, Inc., reached a deal to sell the station to Central Life Broadcasting of Alabama, Inc., in September 1988. The FCC approved the sale on November 2, 1988, and the transaction was formally consummated on May 11, 1989.


1990s

Less than a year later, in April 1990, a deal was reached to sell WBLX to April Broadcasting, Inc. The FCC approved the sale on July 23, 1990, and the transaction was formally consummated on October 31, 1990. On October 4, 1996, the station's call sign was changed to "WHOZ" when the station flipped to
children's radio Children's radio is a term used to refer to both Radio program, radio series and Radio format, formats designed specifically for Child, children. It has existed as far back as the beginning of Radio broadcasting, broadcasting in the 1920s, and surv ...
as an affiliate of
Radio AAHS Radio AAHS was an American radio network owned and operated by the Children's Broadcasting Corporation. The flagship station of the format was WWTC (1280 AM) in Minneapolis, from where network programming originated at the former First Federal ...
. The new format made its formal debut with a promotion at Bayfest on October 5, 1996. WHOZ became the first radio station in the
Mobile metropolitan area The Mobile Metropolitan Area comprises Mobile County, Alabama, Mobile in the southwest corner of Alabama in the United States. As of the 2020 United States census, 2020 census the metropolitan area had a population of 430,197. The Mobile metropoli ...
to air a
radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when Radio broadcasting, ...
designed for children. Unable to compete with
Radio Disney Radio Disney was an American radio network operated by the Disney Radio Networks unit of Disney Branded Television within Disney General Entertainment Content, headquartered in Burbank, California. The network broadcast music programming ...
, the entire Radio AAHS network discontinued programming in January 1998.


Cumulus era

On January 21, 1998, the FCC assigned this station the "WDLT" call sign.
Cumulus Media Cumulus Media, Inc. is a broadcasting company of the United States and is the second largest owner and operator of AM and FM radio stations in the United States ahead of Audacy and behind iHeartMedia iHeartMedia, Inc., or CC Media Holdi ...
agreed to purchase WDLT from April Broadcasting, Inc., in November 1999. After a legal challenge to the sale was dismissed, the FCC approved the sale on November 30, 1999, and the transaction was formally consummated the same day. Nine years later, the station was briefly assigned the call letters "WWFF" on September 21, 2007, before switching to the current "WXQW" on December 31, 2007. This WXQW call sign was most recently assigned to a
sister station In broadcasting, sister stations or sister channels are radio or television stations operated by the same company, either by direct ownership or through a management agreement. Radio sister stations will often have different formats, and somet ...
(now
WHRP WHRP (94.1 FM) is a radio station licensed to serve Gurley, Alabama, United States. The station is owned by Cumulus Media and the license is held by Cumulus Licensing LLC. WHRP broadcasts an urban adult contemporary music format to the Hunt ...
, 94.1 FM) in the
Huntsville, Alabama Huntsville is the List of municipalities in Alabama, most populous city in the U.S. state of Alabama. The population of the city is estimated to be 241,114 in 2024, making it the List of United States cities by population, 100th-most populous ...
, market. On October 12, 2015, WXQW changed its format from
urban gospel Urban/contemporary gospel, also known as urban gospel music, urban gospel pop, or just simply urban gospel, is a modern subgenre of gospel music. Although the style developed gradually, early forms are generally dated to the 1970s, and the genr ...
(simulcasting
WGOK WGOK (900 AM, "Gospel 900") is a radio station serving the Mobile, Alabama, area with a gospel music format. The station is under ownership of Cumulus Media. Its studios are on Dauphin Avenue in Midtown Mobile, and its transmitter is northwes ...
900 AM in Mobile) to
conservative talk Conservative talk radio is a talk radio format in the United States and other countries devoted to expressing conservative viewpoints of issues, as opposed to progressive talk radio. The definition of conservative talk is generally broad enough ...
. On January 20, 2016 WXQW was granted an
FCC The Federal Communications Commission (FCC) is an independent agency of the United States government that regulates communications by radio, television, wire, internet, wi-fi, satellite, and cable across the United States. The FCC maintains ju ...
construction permit Planning permission or building permit refers to the approval needed for construction or expansion (including significant renovation), and sometimes for demolition, in some jurisdictions. House building permits, for example, are subject to bu ...
to decrease the night power to 180 watts. On January 4, 2017 WXQW filed an application for a construction permit to decrease night power to 19 watts. The application was accepted for filing on January 20, 2017.Application for Construction Permit for Commercial Broadcast Station - Federal Communications Commission
/ref>


References


External links


WXQW official website
* ( Guide to reading History Cards) {{Cumulus Media XQW News and talk radio stations in the United States Radio stations established in 1964 Mass media in Baldwin County, Alabama 1964 establishments in Alabama Cumulus Media radio stations