WDJR (96.9
FM, "The Legend") is an American
Classic Country
Classic country is a music radio format that specializes in playing mainstream country and western music hits from past decades.
Repertoire
The radio format specializes in hits from the 1950s through the early 1980s, and focus primarily on inn ...
formatted
radio station
Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...
based in
Dothan, Alabama
Dothan () is a city in Dale, Henry, and Houston counties and the Houston county seat in the U.S. state of Alabama. It is Alabama's eighth-largest city, with a population of 71,072 at the 2020 census. It is near the state's southeastern corner ...
. The station is owned and operated by Digio Strategies. The station's signal, which originates from a transmitter in Holmes County Florida, reaches large portions of
Alabama
(We dare defend our rights)
, anthem = " Alabama"
, image_map = Alabama in United States.svg
, seat = Montgomery
, LargestCity = Huntsville
, LargestCounty = Baldwin County
, LargestMetro = Greater Birmingham
, area_total_km2 = 135,7 ...
,
Florida
Florida is a state located in the Southeastern region of the United States. Florida is bordered to the west by the Gulf of Mexico, to the northwest by Alabama, to the north by Georgia, to the east by the Bahamas and Atlantic Ocean, a ...
, and
Georgia
Georgia most commonly refers to:
* Georgia (country), a country in the Caucasus region of Eurasia
* Georgia (U.S. state), a state in the Southeast United States
Georgia may also refer to:
Places
Historical states and entities
* Related to t ...
.
Programming
"96.9 the Legend"'s programming is mainly focused on country music from the 1970s until the early 2000s, with some few outliers. Current local programming includes BJ Kelli in the
morning
Morning is the period from sunrise to noon. There are no exact times for when morning begins (also true of evening and night) because it can vary according to one's lifestyle and the hours of daylight at each time of year. However, morning stric ...
from 6 until 10 a.m., and David Sommers in the afternoons.
During the "Mix 96.9" era, WDJR played
adult contemporary
Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quiet ...
music with an emphasis on new music while playing older favorites from the 1980s and 1990s. Local hosts included "K.W. & Wendy" on
morning drive. Syndicated music programming included shows hosted by
Donny Osmond (mid-days),
Rick Dees
Rigdon Osmond Dees III (born March 14, 1950), best known as Rick Dees, is an American entertainer, radio personality, comedian, actor, and voice artist, best known for his internationally syndicated radio show '' The Rick Dees Weekly Top 40 Coun ...
(afternoons), and
Deliah
Delia is a feminine given name, either taken from an epithet of the Greek moon goddess Artemis, or else representing a short form of ''Adelia'', '' Bedelia'', '' Cordelia'' or '' Odelia''.
Meanings and origins
According to records for the 190 ...
(evenings). WDJR flipped from
country music
Country (also called country and western) is a genre of popular music that originated in the Southern and Southwestern United States in the early 1920s. It primarily derives from blues, church music such as Southern gospel and spirituals, o ...
to adult contemporary on December 26, 2011 and then to classic country in October 2014.
History
WDJR first went on the air on July 1, 1968 as WIRB-FM, an FM counterpart of 600 AM WIRB, licensed to
Enterprise
Enterprise (or the archaic spelling Enterprize) may refer to:
Business and economics
Brands and enterprises
* Enterprise GP Holdings, an energy holding company
* Enterprise plc, a UK civil engineering and maintenance company
* Enterprise ...
. With both bands covered, the WIRB cluster marketed itself as "Double Barrel Radio".
On August 2, 1979, the station's call sign was changed to WLHQ, branded as "Q97". In the 1980s, WDJR had a classic rock format and was known as "The Monster" because of its large coverage area and rock music format. After a brief change to a lite rock format, WDJR flipped to
Country music
Country (also called country and western) is a genre of popular music that originated in the Southern and Southwestern United States in the early 1920s. It primarily derives from blues, church music such as Southern gospel and spirituals, o ...
in 1993 by playing the entire
Garth Brooks
Troyal Garth Brooks (born February 7, 1962) is an American country music singer and songwriter. His integration of pop and rock elements into the country genre has earned him popularity, particularly in the United States with success on the co ...
catalog at the time, 3 albums. When interviewed by the ''
Dothan Eagle
The ''Dothan Eagle'' is a daily newspaper serving Dothan, Alabama, and surrounding communities.
History
It was founded in 1908. It was owned by the Thomson Corporation until 2000, when it was sold to Media General. In 2012, Media General sold ...
'' about the release of the fourth Garth Brooks album, General Manager Hal Edwards was quoted as saying, "Hot Dog! We can increase our song library by 33%!" WDJR was sold to the Hollidays in 1992.
As a country station branded as "The Big Dog" until December 2011, WDJR programming included "Joey Dee & Melody" in the morning, Skip Nelson on mid-days, David Sommers in the afternoon, and "Nik at Nyt" on evenings.
Syndicated programming included ''
Bob Kingsley's Country Top 40'' and ''
America's Grand Ole Opry Weekend'' from
Westwood One
Westwood One is an American radio network owned by Cumulus Media. The company syndicates talk, music, and sports programming.
The company takes its name from an earlier network also named Westwood One, a company founded in 1978. The company w ...
.
Some of this staff and programming shifted over to
sister station
In broadcasting, sister stations or sister channels are radio or television stations operated by the same company, either by direct ownership or through a management agreement.
Radio sister stations will often have different formats, and somet ...
WTVY-FM.
After three weeks of
Christmas music
Christmas music comprises a variety of genres of music regularly performed or heard around the Christmas season. Music associated with Christmas may be purely instrumental, or, in the case of carols or songs, may employ lyrics whose subject m ...
, WDJR changed their format from country to adult contemporary, branded as "Mix 96.9", on December 26, 2011.
In October 2014 WDJR changed their format to classic country, branded as "96.9 The Legend".
Staff
Notable former staff include Alan Jeffries, Tom Nebel,
Mitch English, and Jerry Broadway.
Technical information
For years WDJR had broadcast from the
WTVY-TV tower in Holmes County Florida at the mark. In the spring of 2006, WDJR was forced to move off the WTVY-TV tower in preparation for the high-power DTV transition as the new DTV equipment and WDJR's antenna would exceed the wind-load requirements of the tower. WDJR constructed their own tower just a few hundred yards from
WTVY-TV. With the move, WDJR went down in class per
Federal Communications Commission
The Federal Communications Commission (FCC) is an independent agency of the United States federal government that regulates communications by radio, television, wire, satellite, and cable across the United States. The FCC maintains jurisd ...
(FCC) requirements. WDJR is now a class C0, full-service FM radio station.
References
External links
The Radio People website*
{{Country Radio Stations in Alabama
DJR
Country radio stations in the United States
Radio stations established in 1979
1979 establishments in Alabama