MHz
The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose expression in terms of SI base units is s−1, meaning that one h ...
, "Eagle 98.1") is a
commercial
Commercial may refer to:
* a dose of advertising conveyed through media (such as - for example - radio or television)
** Radio advertisement
** Television advertisement
* (adjective for:) commerce, a system of voluntary exchange of products and s ...
radio station
Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...
licensed to
Baton Rouge, Louisiana
Baton Rouge ( ; ) is a city in and the capital of the U.S. state of Louisiana. Located the eastern bank of the Mississippi River, it is the parish seat of East Baton Rouge Parish, Louisiana's most populous parish—the equivalent of count ...
. The station is owned by Guaranty Broadcasting, and airs a
classic rock
Classic rock is a US radio format which developed from the album-oriented rock (AOR) format in the early 1980s. In the United States, the classic rock format comprises rock music ranging generally from the mid-1960s through the mid 1990s, prim ...
radio format
A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when radio was compelle ...
Louisiana State University
Louisiana State University (officially Louisiana State University and Agricultural and Mechanical College, commonly referred to as LSU) is a public land-grant research university in Baton Rouge, Louisiana. The university was founded in 1860 near ...
Tigers
The tiger (''Panthera tigris'') is the largest living cat species and a member of the genus ''Panthera''. It is most recognisable for its dark vertical stripes on orange fur with a white underside. An apex predator, it primarily preys on un ...
sports broadcasts, sharing that status with WWL in
New Orleans Saints
The New Orleans Saints are a professional American football team based in New Orleans. The Saints compete in the National Football League (NFL) as a member of the league's National Football Conference (NFC) South division. Since 1975, the te ...
games . Along with four
sister station
In broadcasting, sister stations or sister channels are radio or television stations operated by the same company, either by direct ownership or through a management agreement.
Radio sister stations will often have different formats, and somet ...
s, its
studio
A studio is an artist or worker's workroom. This can be for the purpose of acting, architecture, painting, pottery (ceramics), sculpture, origami, woodworking, scrapbooking, photography, graphic design, filmmaking, animation, industrial design, ...
s and offices are in the Guaranty Group building on Government Street east of downtown.
WDGL has an
effective radiated power
Effective radiated power (ERP), synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency (RF) power, such as that emitted by a radio transmitter. It is the total power in watts that would ...
(ERP) of 100,000
watt
The watt (symbol: W) is the unit of power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantify the rate of energy transfer. The watt is named after James Wa ...
s, the highest permitted for non-
grandfathered
A grandfather clause, also known as grandfather policy, grandfathering, or grandfathered in, is a provision in which an old rule continues to apply to some existing situations while a new rule will apply to all future cases. Those exempt from t ...
FM stations. The
transmitter
In electronics and telecommunications, a radio transmitter or just transmitter is an electronic device which produces radio waves with an antenna. The transmitter itself generates a radio frequency alternating current, which is applied to ...
is located south of the LSU campus near the east bank of the
Mississippi River
The Mississippi River is the second-longest river and chief river of the second-largest drainage system in North America, second only to the Hudson Bay drainage system. From its traditional source of Lake Itasca in northern Minnesota, it ...
.
History
In 1941, when few people had an FM receiver, the 98.1 spot on the Baton Rouge dial was occupied by an FM station owned by
AM 1150
AM or Am may refer to:
Arts and entertainment Music
* A minor, a minor scale in music
* ''A.M.'' (Chris Young album)
* ''A.M.'' (Wilco album)
* ''AM'' (Abraham Mateo album)
* ''AM'' (Arctic Monkeys album)
* AM (musician), American musici ...
call sign
In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally assig ...
WBGL. It later moved to 101.5 as WJBO-FM. It finally switched to 102.5 MHz and is today WFMF-FM.
On October 1, 1968, a new FM station
signed on
Signing may refer to:
* Using sign language
* Signature, placing one's name on a document
* Signature (disambiguation)
* Manual communication, signing as a form of communication using the hands in place of the voice
* Digital signature
A dig ...
at 98.1 MHz as WAFB-FM.Broadcasting Yearbook 1970 page B-87 /ref> Then, as now, it was owned by Guaranty Broadcasting, which already owned a TV station in Baton Rouge, Channel 9
WAFB-TV
WAFB (channel 9) is a television station in Baton Rouge, Louisiana, United States, affiliated with CBS. It is owned by Gray Television alongside low-power, Class A MyNetworkTV affiliate WBXH-CD (channel 39). Both stations share studios on Go ...
. WAFB-FM was
affiliated
Affiliation or affiliate may refer to:
* Affiliate (commerce), a legal form of entity relationship used in Business Law
* Affiliation (family law), a legal form of family relationship
* Affiliate marketing
* Affiliate network or affiliation pla ...
contemporary hits
Contemporary hit radio (also known as CHR, contemporary hits, hit list, current hits, hit music, top 40, or pop radio) is a radio format that is common in many countries that focuses on playing current and recurrent popular music as determined by ...
format. In the mid-1990s, it affiliated with Unistar Radio. Some formats over the years included
easy listening
Easy listening (including mood music) is a popular music genre and radio format that was most popular during the 1950s to 1970s. It is related to middle-of-the-road (MOR) music and encompasses instrumental recordings of standards, hit songs, ...
,
soft rock
Soft rock is a form of rock music that originated in the late 1960s in Southern California and the United Kingdom which smoothed over the edges of singer-songwriter and pop rock, relying on simple, melodic songs with big, lush productions. S ...
and
disco music
Disco is a genre of dance music and a subculture that emerged in the 1970s from the United States' urban nightlife scene. Its sound is typified by four-on-the-floor beats, syncopated basslines, string sections, brass and horns, electric pia ...
. In 1985, it returned to Top 40 as WGGZ, calling itself "Z98," then
oldies
Oldies is a term for musical genres such as pop music, rock and roll, doo-wop, surf music (broadly characterized as classic rock and pop rock) from the second half of the 20th century, specifically from around the mid-1950s to the 1980s, as wel ...
as "Oldies 98.1".
In 1995, WGGZ flipped to
classic hits
Classic hits is a radio format which generally includes songs from the top 40 music charts from the late 1960s to the early 2000s, with music from the 1980s serving as the core of the format. Music that was popularized by MTV in the early 198 ...
as "Eagle 98.1, Rock and Roll Classics." A few months later, WGGZ shifted to a
classic rock
Classic rock is a US radio format which developed from the album-oriented rock (AOR) format in the early 1980s. In the United States, the classic rock format comprises rock music ranging generally from the mid-1960s through the mid 1990s, prim ...
format. In 1997, it switched to the call letters WDGL to go with its Eagle branding.