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WDAM-TV (channel 7) is a
television station A television station is a set of equipment managed by a business, organisation or other entity such as an amateur television (ATV) operator, that transmits video content and audio content via radio waves directly from a transmitter on the earth's s ...
licensed to
Laurel, Mississippi Laurel is a city in and the second county seat of Jones County, Mississippi, United States. As of the 2020 census, the city had a population of 17,161. Laurel is northeast of Ellisville, the first county seat, which contains the first county ...
, United States, serving the
Hattiesburg Hattiesburg is a city in the U.S. state of Mississippi, located primarily in Forrest County (where it is the county seat and most populous city) and extending west into Lamar County. The city population was 48,730 in 2020, making it the 5th m ...
area as an affiliate of
NBC The National Broadcasting Company (NBC) is an American commercial broadcast television and radio network serving as the flagship property of the NBC Entertainment division of NBCUniversal, a subsidiary of Comcast. It is one of NBCUniversal's ...
and
ABC ABC are the first three letters of the Latin script. ABC or abc may also refer to: Arts, entertainment and media Broadcasting * Aliw Broadcasting Corporation, Philippine broadcast company * American Broadcasting Company, a commercial American ...
. It is owned by
Gray Media Gray Media, Inc., doing business as Gray Television, is an American publicly traded television broadcasting company based in Atlanta. Founded in 1946 by James Harrison Gray as Gray Communications Systems, the company owns or operates 180 statio ...
alongside low-power
Telemundo Telemundo (; formerly NetSpan) is an American Spanish-language terrestrial television network owned by NBCUniversal Telemundo Enterprises, a division of NBCUniversal, which in turn is a wholly owned subsidiary of Comcast. It provides content ...
affiliate WLHA-LD (channel 18). The two stations share studios on
US 11 U.S. Route 11 or U.S. Highway 11 (US 11) is a major north–south United States Numbered Highway extending across the eastern U.S. The southern terminus of the route is at US 90 in Bayou Sauvage National Wildlife Refu ...
in unincorporated
Moselle The Moselle ( , ; ; ) is a river that rises in the Vosges mountains and flows through north-eastern France and Luxembourg to western Germany. It is a bank (geography), left bank tributary of the Rhine, which it joins at Koblenz. A sm ...
in southern Jones County, where WDAM-TV's transmitter is also located.


History

WDAM-TV, named for the initials of the original owner David A. Matison, signed on June 8, 1956, airing an
analog Analog or analogue may refer to: Computing and electronics * Analog signal, in which information is encoded in a continuous variable ** Analog device, an apparatus that operates on analog signals *** Analog electronics, circuits which use analog ...
signal on VHF channel 9, then allocated to Hattiesburg. The station was the first to broadcast in southern Mississippi. At that time it carried both NBC and ABC. During the late 1950s, the station was also briefly affiliated with the
NTA Film Network The NTA Film Network was an early American television network founded by Ely Landau in 1956 that operated on a part-time basis, broadcasting films and several first-run television programs from major Hollywood studios. Despite attracting more ...
. Meanwhile, in 1957, the Laurel Television Company won its bid for a new station on channel 7, which took the call letters WTLM. The company was owned by William S. Smylie, the mayor of Meridian, and had been able to secure the permit when Meridian's silent UHF station,
WCOC-TV WGBC (channel 30) is a television station in Meridian, Mississippi, United States, affiliated with Fox Broadcasting Company, Fox and NBC. It is owned by Coastal Television Broadcasting Company LLC, which provides certain services to CBS affiliat ...
, dropped its proposal to move channel 7 from Laurel to Pachuta for its use. The Lion Television Corporation, which was the licensee of WDAM-TV, became majority-owned by
New Orleans New Orleans (commonly known as NOLA or The Big Easy among other nicknames) is a Consolidated city-county, consolidated city-parish located along the Mississippi River in the U.S. state of Louisiana. With a population of 383,997 at the 2020 ...
station
WDSU-TV WDSU (channel 6) is a television station in New Orleans, Louisiana, United States, affiliated with NBC and owned by Hearst Television. The station's studios are located on Howard Avenue in the city's New Orleans Central Business District, Centra ...
in 1956; WDAM already received all of its network programs from that station via microwave link. WDSU also owned a controlling stake in the Modern Broadcasting Company, which owned
WAFB-TV WAFB (channel 9) is a television station in Baton Rouge, Louisiana, affiliated with CBS. It is owned by Gray Media alongside low-power, Class A MyNetworkTV affiliate WBXH-CD (channel 39). The two stations share studios on Government Street ...
, a struggling UHF station in
Baton Rouge Baton Rouge ( ; , ) is the List of capitals in the United States, capital city of the U.S. state of Louisiana. It had a population of 227,470 at the 2020 United States census, making it List of municipalities in Louisiana, Louisiana's second-m ...
. In October 1957, Lion proposed to the FCC that channel 9 be moved from Hattiesburg to Baton Rouge for WAFB-TV's use, with WDAM-TV reaching an agreement to take over the channel 7 Laurel allocation; in the application, the company noted that it felt that the market could only sustain one commercial television station. The FCC initially turned down the application in May 1958, but it ultimately permitted the change in 1959, provided that the Baton Rouge station compete with other applicants for use of channel 9. On September 3, 1959, WDAM-TV moved to channel 7 at Laurel, leaving the Pine Belt with one VHF station. Coinciding with the move, Smylie's group—having held the chapter 7 construction permit the whole time—became the South Mississippi Television Company and bought the physical plant, taking operational control of the station. In 1962, WDAM dropped its secondary ABC affiliation to become a sole NBC affiliate. In 1967, WDAM-TV purchased
WCFT-TV WSES (channel 33) is a television station licensed to Tuscaloosa, Alabama, United States, serving the western portion of the Birmingham, Alabama, Birmingham market as an affiliate of the digital multicast network Heroes & Icons. The station is o ...
of
Tuscaloosa, Alabama Tuscaloosa ( ) is a city in and the county seat of Tuscaloosa County, Alabama, Tuscaloosa County in west-central Alabama, United States, on the Black Warrior River where the Gulf Coastal Plain, Gulf Coastal and Piedmont (United States), Piedm ...
. license holding changed its name to Service Broadcasters, Inc. In 1978, Beam Broadcasters purchased the stations from Service Broadcasters; it ultimately owned three stations before almost being foreclosed on in 1989 to satisfy $45 million of debt that Beam owed
Chase Bank JPMorgan Chase Bank, N.A., Trade name, doing business as Chase, is an American National bank (United States), national bank headquartered in New York City that constitutes the retail banking, consumer and commercial bank, commercial banking su ...
; the company went into bankruptcy, emerged as Beacon Communications Corporation, and sold WDAM to Federal Broadcasting in 1990. The station was acquired by current owner
Raycom Media Raycom Media, Inc. was an American television broadcasting company based in Montgomery, Alabama, Montgomery, Alabama. Raycom owned and/or provided services for 65 television stations and two radio stations across 44 markets in 20 states. Raycom ...
in 1997. However, Raycom owned WHLT at the time and had to sell it to
Media General Media General, Inc. was an American media company based in Richmond, Virginia. The company's origins can be traced back to 1887 when Richmond attorney Joseph Bryan acquired ''The Richmond Daily Times'', which later became ''The Richmond Times-D ...
in order to comply with
Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States government that regulates communications by radio, television, wire, internet, wi-fi, satellite, and cable across the United States. The FCC maintains j ...
(FCC)
duopoly A duopoly (from Greek , ; and , ) is a type of oligopoly where two firms have dominant or exclusive control over a market, and most (if not all) of the competition within that market occurs directly between them. Duopoly is the most commonly ...
rules. In 2008, the station added a new position, web manager, and updated its website to conform to modern standards. That same year, the station launched "wdamtogo.com", a site designed for internet-capable mobile devices. In 2010, the station launched news and weather smart phone applications along with a photo and video sharing service called "Send It to Seven". In 2011, the station launched a secondary set of websites for each community of over 20,000 people in the station's viewing area called "WDAM Neighborhoods"; those sites were retired in early 2014. In early 2012, WDAM launched tablet applications. Over the years, WDAM has been home to personnel who achieved fame either locally or nationally. Bobby Smith worked at the station since a week after it signed on until 2011. Weathercaster Jim Gibbon was a staple of WDAM's weekday morning and noon shows for 43 years until his retirement in March 2007. He died nearly two months later on April 25. Sports Director Mitchell Williams retired in 2011 after 27 years at the station. In January 2012, William "Dubbie" White retired after 45 years with the station. Jim Cameron retired in 2013 after 22 years as general manager. Randy Swan, formerly news director for 24 years, and news anchor was with the station for over three decades leaving for only a brief period when he served in the same position with
WABG-TV WABG-TV (channel 6) is a television station licensed to Greenwood, Mississippi, United States, serving the Delta area as an affiliate of ABC and Fox. It is owned by Imagicomm Communications alongside two low-power stations: NBC affiliate WN ...
in the Greenwood
Greenville, Mississippi Greenville is the List of municipalities in Mississippi, ninth-most populous city in the U.S. state of Mississippi, and the largest city by population in the Mississippi Delta region. It is the county seat of Washington County, Mississippi, Was ...
market. Swan's father, Jimmy Swan, was a well known radio personality and
country A country is a distinct part of the world, such as a state, nation, or other political entity. When referring to a specific polity, the term "country" may refer to a sovereign state, state with limited recognition, constituent country, ...
/ bluegrass singer/bandleader during the late 1950s and 1960s who also ran for
Governor of Mississippi The governor of Mississippi is the head of government of Mississippi and the commander-in-chief of the U.S. state, state's Mississippi National Guard, military forces. The governor has a duty to enforce state laws, and the power to either appro ...
. Randy Swan retired in 2015 and his last day on air was February 27, 2015. Miranda Beard was with the station nearly three decades. Her last day on air was February 25, 2016. Current ''
Good Morning America ''Good Morning America'', often abbreviated as ''GMA'', is an American breakfast television, morning television program that is broadcast on American Broadcasting Company, ABC. It debuted on November 3, 1975, and first expanded to weekends wit ...
'' co-host Robin Roberts was a sports anchor at WDAM in the early 1980s, and her sister Sally-Ann Roberts worked there every other weekend until she was recruited by
New Orleans New Orleans (commonly known as NOLA or The Big Easy among other nicknames) is a Consolidated city-county, consolidated city-parish located along the Mississippi River in the U.S. state of Louisiana. With a population of 383,997 at the 2020 ...
station
WWL-TV WWL-TV (channel 4) is a television station in New Orleans, Louisiana, United States, affiliated with CBS. It is owned by Tegna Inc. alongside Slidell, Louisiana, Slidell-licensed MyNetworkTV affiliate WUPL (channel 54). The two stations share st ...
. In 2001, the station signed on its digital signal on UHF channel 28. WDAM signed off its analog signal on June 12, 2009, and began broadcasting exclusively in digital. With the
digital television transition The digital television transition, also called the digital switchover (DSO), the analogue switch/sign-off (ASO), the digital migration, or the analogue shutdown, is the process in which older analogue television broadcasting technology is con ...
, the station added two new channels to its lineup on 7.2 and 7.3. On January 28, 2010, WDAM moved from UHF channel 28 to the pre-digital allotment on VHF channel 7. An early field test showed a dramatically improved signal in areas that were lost after the original digital transition. On May 30, 2012, Raycom Media and ABC jointly announced that WDAM had entered into a long-term affiliation agreement. This resulted in WDAM-DT2 dropping
This TV This TV (also known as This TV Network and alternately stylized as thisTV) was an American free-to-air television network owned by Allen Media Broadcast Networks, LLC, part of the Allen Media Group division of Entertainment Studios. Originally ...
in favor of ABC on June 11. Prior to the change, ABC had not been seen locally in the Hattiesburg–Laurel market since 1962 after the main WDAM channel dropped its secondary arrangement with the network. After that, WLOX in Biloxi began serving as the Pine Belt's default affiliate and would subsequently become a sister outlet to WDAM in 2006. By March 2020, the over-the-air feed of WDAM-DT2 was upgraded into
720p 720p (720 lines progressive) is a progressive HD signal format with 720 horizontal lines/1280 columns and an aspect ratio (AR) of 16:9, normally known as widescreen HD (1.78:1). All major HD broadcasting standards (such as SMPTE 292M) includ ...
HD; it had been airing in the 4:3
standard definition Standard-definition television (SDTV; also standard definition or SD) is a television system that uses a resolution that is not considered to be either high or enhanced definition. ''Standard'' refers to offering a similar resolution to the ...
picture format, before then.


Sale to Gray Television

On June 25, 2018,
Atlanta Atlanta ( ) is the List of capitals in the United States, capital and List of municipalities in Georgia (U.S. state), most populous city in the U.S. state of Georgia (U.S. state), Georgia. It is the county seat, seat of Fulton County, Georg ...
-based
Gray Television Gray Media, Inc., doing business as Gray Television, is an American publicly traded television broadcasting company based in Atlanta. Founded in 1946 by James Harrison Gray as Gray Communications Systems, the company owns or operates 180 statio ...
announced it had reached an agreement with Raycom to merge their respective broadcasting assets (consisting of Raycom's 63 existing owned-and/or-operated television stations, including WDAM-TV), and Gray's 93 television stations) under the former's corporate umbrella. The cash-and-stock merger transaction valued at $3.6 billion – in which Gray shareholders would acquire preferred stock currently held by Raycom – resulted in WDAM-TV gaining new
sister station In broadcasting, sister stations or sister channels are radio or television stations operated by the same company, either by direct ownership or through a management agreement. Radio sister stations will often have different formats, and somet ...
s in nearby markets, including CBS/ABC affiliate
KNOE-TV KNOE-TV (channel 8) is a television station licensed to Monroe, Louisiana, United States, serving the Monroe, Louisiana–El Dorado, Arkansas market as an affiliate of CBS and ABC. It is owned by Gray Media alongside low-power station KCWL-LD ...
in
Monroe, Louisiana Monroe is the ninth-largest city in the U.S. state of Louisiana, and is the parish seat and largest city of Ouachita Parish. With a 2020 census-tabulated population of 47,702, it is the principal city of the Monroe metropolitan statistical ...
and ABC affiliate
WTOK-TV WTOK-TV (channel 11) is a television station in Meridian, Mississippi, United States, affiliated with ABC, MyNetworkTV and The CW Plus. The station is owned by Gray Media, and maintains studios on 23rd Avenue in Meridian's Mid-Town section; it ...
in Meridian. The combined company is now in every Mississippi market except for Greenville and Columbus–Tupelo as a result. The sale was approved on December 20, and was completed on January 2, 2019. In mid-2021, Gray launched a low-powered repeater, WLHA-LD on UHF channel 18, which currently has three blank subchannels (18.1, 18.2, 18.3) with forthcoming programming and a repeater of WDAM's main channel on 18.4, remapped to channel 7.10. On April 13, 2023, WDAM announced that WLHA has picked up the
Telemundo Telemundo (; formerly NetSpan) is an American Spanish-language terrestrial television network owned by NBCUniversal Telemundo Enterprises, a division of NBCUniversal, which in turn is a wholly owned subsidiary of Comcast. It provides content ...
affiliation for the Pine Belt area.


Programming

WDAM carried '' Star Trek: Voyager'' during the 1995–1996 season, airing the
UPN The United Paramount Network (UPN) was an American broadcast television network that operated from 1995 to 2006. It was originally a joint venture between Chris-Craft Industries (later sold to News Corporation)'s subsidiary, United Television, ...
program at 6 p.m. on Saturdays. On December 30, 2023, WDAM-TV parent company Gray Television announced it had reached an agreement with the
New Orleans Pelicans The New Orleans Pelicans are an American professional basketball team based in New Orleans. The Pelicans compete in the National Basketball Association (NBA) as a member of the Southwest Division (NBA), Southwest Division of the Western Confere ...
to air 10 games on the station during the 2023–24 season. On September 17, 2024, Gray and the Pelicans announced a broader deal to form the Gulf Coast Sports & Entertainment Network, which will broadcast nearly all 2024–25 Pelicans games on Gray's stations in the Gulf South, including WDAM-TV.


Newscasts

Since WDAM is the only local television station to offer the most newscasts, it has traditionally been a ratings powerhouse. As a
semi-satellite A broadcast relay station, also known as a satellite station, relay transmitter, broadcast translator (U.S.), re-broadcaster (Canada), repeater (two-way radio) or complementary station (Mexico), is a broadcast transmitter which repeats (or trans ...
of Jackson's
WJTV WJTV (channel 12) is a television station in Jackson, Mississippi, United States, affiliated with CBS. Its second digital subchannel serves as an owned-and-operated station of The CW. Owned by Nexstar Media Group, the station has studios on TV ...
, rival
CBS CBS Broadcasting Inc., commonly shortened to CBS (an abbreviation of its original name, Columbia Broadcasting System), is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainme ...
affiliate
WHLT WHLT (channel 22) is a television station in Hattiesburg, Mississippi, United States, affiliated with CBS. Its second digital subchannel serves as an owned-and-operated station of The CW (via The CW Plus). The station is owned by Nexstar Media ...
provides local coverage. WHLT airs a 30-minute local newscast weeknights at 10 p.m. In addition, the only other newscast simulcasted on WHLT is WJTV's weekday morning show. WLOX in Biloxi, also owned by Gray Television, shares resources with WDAM. With the addition of ABC network programming on WDAM-DT2, simulcasts of some local newscasts from the main channel are included on its schedule. More specifically, this includes the entire weekday morning show as well as weeknight broadcasts at 5 and 10. An exclusive newscast airs weeknights at 6:30 on WDAM-DT2. Weekend simulcasts include Saturdays at 6 p.m. and both nights at 10. With the simulcasts, however, there can be delays and/or preemptions on one programming service due to network obligations. WDAM's half-hour early afternoon newscast at noon and weeknight 6 p.m. newscast are not seen on the second subchannel. On September 10, 2012, WDAM became the first television station in the Pine Belt to broadcasts its newscasts in high definition. This included a new set and weather center, along with HD versions of its graphics.


Notable former on-air staff

* Robin Roberts * Chuck Scarborough *
Cindy Williams Cynthia Jane Williams (August 22, 1947 – January 25, 2023) was an American actress. She is best known for her role as Shirley Feeney on the television sitcoms ''Happy Days'' (1975–1979), and ''Laverne & Shirley'' (1976–1982). She a ...


Subchannels

The station's signal is
multiplexed In telecommunications and computer networking, multiplexing (sometimes contracted to muxing) is a method by which multiple analog or digital signals are combined into one signal over a shared medium. The aim is to share a scarce resource— ...
:


References


External links

* {{DEFAULTSORT:Wdam-Tv 1956 establishments in Mississippi American Broadcasting Company affiliates Bounce TV affiliates Gray Media Grit (TV network) affiliates NBC affiliates Television channels and stations established in 1956 DAM-TV True Crime Network affiliates