WCWB (104.9 FM) is a

radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...

broadcasting a Classic Country music format. Licensed to

Marathon, Wisconsin Marathon is a town in Marathon County, Wisconsin, United States. It is part of the Wausau, Wisconsin Metropolitan Statistical Area. The population was 1,048 at the 2010 census. The village of Marathon City was incorporated from a part of the ...

, United States, the station serves the Wausau-Stevens Point area.

Format history

During most of the '90s, the station carried a variation of

Classic rock Classic rock is a radio format that developed from the album-oriented rock (AOR) format in the early 1980s. In the United States, it comprises rock music ranging generally from the mid-1960s through the early-1990s, primarily focusing on comm ...

under names such as "104.9 KQH" and "104.9 K-ROCK". In 2003, the station flipped to

Active Rock Active rock is a radio format used by many commercial radio stations across the United States and Canada. Active rock stations play a balance of new hard rock songs with valued classic rock favorites, normally with an emphasis on the harder edge o ...

as "Rock 104-9". The ratings initially were good, however this did not last and the station switched to its current format.

History

The stations' original calls were WIGL. In 1988, the station changed its call sign to WMGU, with an Adult Contemporary format, as "Magic 105" using a format from syndicator Drake-Chenault, and later using a satellite format from Jones Radio. The station went dark in late 1991, and was later purchased by Americus Communications, headed by Rick Muzzy, initially simulcasting WSPO and its talk format. On February 1, 1996, the call letters switched to WKQH. On August 1, 2017, the calls were changed to WCWB to reflect its B-104.9 Moniker.

References

External links

* http://www.muzzybroadcasting.com/home.html * CWB Radio stations established in 1988 1988 establishments in Wisconsin Country radio stations in the United States {{Wisconsin-radio-station-stub