WCOW-FM (97.1
MHz
The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), often described as being equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose formal expression in terms of SI base u ...
, "Cow 97") is a
country music
Country (also called country and western) is a popular music, music genre originating in the southern regions of the United States, both the American South and American southwest, the Southwest. First produced in the 1920s, country music is p ...
radio station
Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...
licensed to
Sparta, Wisconsin
Sparta is a city in and the county seat of Monroe County, Wisconsin, United States, along the La Crosse River. The population was 10,025 at the 2020 United States census, 2020 census.
History
Sparta is located on former Ho-Chunk territory acq ...
that serves Mid-western Wisconsin and the
La Crosse
La Crosse ( ) is a city in La Crosse County, Wisconsin, United States, and its county seat. Positioned alongside the Mississippi River, La Crosse is the largest city on Wisconsin's western border. La Crosse's population was 52,680 as of the 20 ...
and
La Crescent communities on the nearby
Mississippi River
The Mississippi River is the main stem, primary river of the largest drainage basin in the United States. It is the second-longest river in the United States, behind only the Missouri River, Missouri. From its traditional source of Lake Ita ...
separating
Minnesota
Minnesota ( ) is a U.S. state, state in the Upper Midwestern region of the United States. It is bordered by the Canadian provinces of Manitoba and Ontario to the north and east and by the U.S. states of Wisconsin to the east, Iowa to the so ...
and
Wisconsin
Wisconsin ( ) is a U.S. state, state in the Great Lakes region, Great Lakes region of the Upper Midwest of the United States. It borders Minnesota to the west, Iowa to the southwest, Illinois to the south, Lake Michigan to the east, Michig ...
. WCOW-FM also simulcasted for many years on their sister station at 1290 AM when it too had the WCOW calls. The WCOW
call sign
In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally as ...
has previously been used by other broadcasters, including a station that existed from 1951 to 1957 in
Minneapolis-St. Paul before being renamed as
WISK.
References
External links
*
*
COW-FM
Country radio stations in the United States
{{Wisconsin-radio-station-stub