WCOO (105.5

MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), often described as being equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose formal expression in terms of SI base u ...

) is a

commercial Commercial may refer to: * (adjective for) commerce, a system of voluntary exchange of products and services ** (adjective for) trade, the trading of something of economic value such as goods, services, information or money * a dose of advertising ...

radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...

broadcasting an

adult album alternative Adult album alternative (also triple-A, AAA, or adult alternative) is a radio format. See pages 9 and 10Mills, Joshua. "A New Radio Music Format: Rock for Prosperous Adults" New York Times, Feb 28 1994, p. 2. ProQuest. Web. Accessed September 4, ...

format Format may refer to: Printing and visual media * Text formatting, the typesetting of text elements * Paper formats, or paper size standards * Newspaper format, the size of the paper page Computing * File format, particular way that informatio ...

. It is

licensed A license (American English) or licence (Commonwealth English) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another part ...

Kiawah Island, South Carolina Kiawah ( ) is a sea island, or barrier island, on the Atlantic coast of the United States. Located southwest of Charleston in Charleston County, South Carolina, it is a seasonal beach and golf community. It is home to the Kiawah Island Golf ...

, and serves the Charleston metropolitan area. The station is owned by Lynn Martin with studios on Windermere Boulevard in Charleston, west of the

Ashley River The Ashley River is a blackwater and tidal river in South Carolina, rising from the Wassamassaw and Great Cypress Swamps in western Berkeley County. It consolidates its main channel about five miles west of Summerville, widening into a ti ...

. WCOO is a Class C2 FM station. It has an

effective radiated power Effective radiated power (ERP), synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency (RF) power, such as that emitted by a radio transmitter. It is the total power in watts that would ha ...

of 28,000

watt The watt (symbol: W) is the unit of Power (physics), power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantification (science), quantify the rate of Work ...

s. The

transmitter In electronics and telecommunications, a radio transmitter or just transmitter (often abbreviated as XMTR or TX in technical documents) is an electronic device which produces radio waves with an antenna (radio), antenna with the purpose of sig ...

site is on McGrath Darby Boulevard in Mount Pleasant, co-located with the

tower A tower is a tall Nonbuilding structure, structure, taller than it is wide, often by a significant factor. Towers are distinguished from guyed mast, masts by their lack of guy-wires and are therefore, along with tall buildings, self-supporting ...

for

WCBD-TV WCBD-TV (channel 2) is a television station in Charleston, South Carolina, United States, affiliated with NBC. Its second digital subchannel serves as an owned-and-operated station of The CW (via The CW Plus). Owned by Nexstar Media Group, WC ...

2, Charleston's

NBC The National Broadcasting Company (NBC) is an American commercial broadcast television and radio network serving as the flagship property of the NBC Entertainment division of NBCUniversal, a subsidiary of Comcast. It is one of NBCUniversal's ...

Network affiliate In the broadcasting industry (particularly in North America, and even more in the United States), a network affiliate or affiliated station is a local broadcaster, owned by a company other than the owner of the network, which carries some or a ...

History

The station

signed on A sign-on (or start-up in Commonwealth countries except Canada) is the beginning of operations for a radio broadcasting, radio or television station, generally at the start of each day. It is the opposite of a sign-off (or closedown in Commonw ...

the air in . Originally, the

call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally as ...

was WWMC, licensed to Moncks Corner and broadcasting at 3,000 watts. In the mid-1990s, WNST "New Star" played

hot adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul ...

music under the name "Star 105". In December 1998, WCOO switched to

rhythmic oldies Rhythmic oldies is a radio format that concentrates on the rhythmic, R&B, disco, or dance genres of music. The playlists spans from the 1960s through the 2000s. They depend on market conditions and may be designed for African-American or Hispani ...

, becoming "Cool 105.3". Soon, WCOO made big ratings gains at the expense of long-time AC station 102.5

WXLY WXLY (102.5 FM) is a commercial radio station licensed to North Charleston, South Carolina, and serving the Charleston metropolitan area, owned by iHeartMedia, Inc. The station airs an adult contemporary radio format branded ''Y102.5'' with ...

. WXLY recovered but WCOO continued to improve. In January 2004, WCOO changed to its current format.

References

External links

* COO Adult album alternative radio stations in the United States Radio stations established in 1969 1969 establishments in South Carolina {{SouthCarolina-radio-station-stub