WCEO (840 AM, "La Raza 840AM Y 94.9FM") is a

Regional Mexican Regional Mexican music refers collectively to the regional subgenres of the country music of Mexico and its derivatives from the Southwestern United States. Each subgenre is representative of a certain region and its popularity also varies by ...

radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...

located in

Columbia, South Carolina Columbia is the List of capitals in the United States, capital city of the U.S. state of South Carolina. With a population of 136,632 at the 2020 United States census, 2020 census, it is List of municipalities in South Carolina, the second-mo ...

, United States. The station is licensed by the

Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States government that regulates communications by radio, television, wire, internet, wi-fi, satellite, and cable across the United States. The FCC maintains j ...

(FCC) to broadcast during daytime hours only (sunrise to sunset) with a power of 50,000

watt The watt (symbol: W) is the unit of Power (physics), power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantification (science), quantify the rate of Work ...

History

840 AM originally signed on January 1, 1994, as WCTG with a Christian/Talk format using programming from

USA Radio Network USA Radio Network is an American mass media company, specializing in 24/7 news coverage, long-form talk radio shows, produced and distributed with a generally conservative focus. USA Radio Network produces and distributes 24-hour news, talk, inf ...

. The format had failed to make a splash in the ratings and was adjusted to a secular Talk format. The station became WCEO in November 2000, but the Talk format continued. Eventually, Spanish-language programming was added on weekends under time broker agreements. In late November 2004, WCEO briefly changed format to Adult Standards as "Sunny 840", acquiring the callsign WSCQ in the process (WSCQ was used on 100.1 in the Columbia market for many years before becoming

WXBT WXBT (100.1 FM broadcasting, FM) is a commercial radio, commercial radio station city of license, licensed to West Columbia, South Carolina and serving the Columbia metropolitan area (South Carolina), Columbia metropolitan area. It airs an urban ...

in early 2004). However, this arrangement lasted less than a month before the station changed again to Spanish Contemporary as "La Tremenda", reclaiming the WCEO call letters in the process. WCEO must leave the air from sunset to sunrise to protect

clear-channel A clear-channel station is a North American AM broadcasting, AM radio station that has the highest level of protection from Interference (communication), interference from other stations, particularly from nighttime skywave signals. This classifi ...

WHAS in

Louisville, Kentucky Louisville is the List of cities in Kentucky, most populous city in the Commonwealth of Kentucky, sixth-most populous city in the Southeastern United States, Southeast, and the list of United States cities by population, 27th-most-populous city ...

. The station is owned by Norsan Media WCEO, LLC. Norsan Media purchased W235CH, which previously simulcast WPCO, with a translator use agreement, with the plan to simulcast WCEO.

References

External links

La Raza 840 Facebook

CEO A chief executive officer (CEO), also known as a chief executive or managing director, is the top-ranking corporate officer charged with the management of an organization, usually a company or a nonprofit organization. CEOs find roles in variou ...

Regional Mexican radio stations in the United States

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