WBVR-FM

WBVR-FM (106.3 MHz) is a country music– formatted radio station licensed to Horse Cave, Kentucky, United States, and serving the Bowling Green area. The station is currently owned by Seven Mountains Media.

The station's studios, shared with Brownsville–licensed WKLX and Glasgow–licensed WPTQ (also owned by Seven Mountains Media), are located on McIntosh Street near US 231 on the south side of Bowling Green. WBVR's transmitter is located on Pine Knob along U.S. Route 68 (US 68) near Smiths Grove, Kentucky, sharing tower space with NBC/CBS/MeTV dual affiliate WNKY (channel 40) and Ion Television affiliate WNKY-LD (channel 35).

History

The early years

The station's construction permit, for 106.7 MHz in Horse Cave, was issued under the callsign WLMK in 1991. The callsign was changed to WXPC in 1993; it first signed on the air on September 19, 1994. It began broadcasting as an oldies–formatted station.

Sale to Commonwealth Broadcasting and first changeover to AC

In 1997, the station, along with WHHT, WOVO, WCDS, and four other stations in Kentucky, were acquired by a new business venture named Commonwealth Broadcasting Corporation, formed by Steve Newberry and former Kentucky governor Brereton C. Jones. On October 23, 1998, the station took on the WHHT call sign and adult contemporary format from 103.7 MHz, which became classic rock station WPTQ.

2000s

Until 2005, WHHT broadcast a variety hits format as ''Sam FM'', airing the syndicated network S.A.M.: Simply About Music from Westwood One. In November 2005, the ''Sam FM'' format moved to Brownsville-licensed WKLX (100.7 FM). For the next six years, WHHT broadcast a hot adult contemporary format under the branding ''Star FM''. In 2008, upgrades at Cumulus Media–owned WNFN (106.7 FM, licensed to Millersville, Tennessee) in the Nashville metropolitan area resulted in WHHT shifting to 106.5 MHz. A format switch to country music occurred sometime in 2010.

Three-way frequency swap

In October 2012, Commonwealth Broadcasting instituted a major three-way frequency and FCC license change. WHHT upgraded its signal in a move to 106.3 MHz, which would be traded to WOVO, which moved its adult contemporary format from 105.3 FM. WHHT's country music format was relocated to the 103.7 FM frequency, which that station previously broadcast on from 1991 through 1998; WPTQ and its classic rock programming would replace WOVO on 105.3.

Sale to Seven Mountains Media

In October 2024, Commonwealth Broadcasting and Seven Mountains Media agreed to a station swap of several stations in Bowling Green, and Glasgow, Kentucky.

Stunting, "Wheel of Formats," and Beaver branding

On November 18, 2024, WOVO dropped its hot adult contemporary format and began stunting with Christmas music, branded as "North Pole Radio". On December 27, the stunt was changed to a "Wheel of Formats", with sweepers redirecting listeners to WUHU; it also ran promos for the move of the "Beaver" country music programming of WBVR-FM from 96.7 to 106.3, and the forthcoming launch of Seven Mountain's "Bigfoot Legends" classic country format on 96.7. On January 10, 2025, 106.3 became WBVR-FM, and began simulcasting on WBVR (1490 AM and 94.5 FM), replacing oldies station WBGN; the WOVO call sign moved to 96.7.

Programming

HD Radio

The station's HD radio signal is multiplexed in this manner.

Notes

References

External links

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{{Seven Mountains Media

HD Radio stations
BVR-FM
Radio stations established in 1994
1994 establishments in Kentucky
Seven Mountains Media