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WBUF (92.9 FM) is a
commercial radio Commercial broadcasting (also called private broadcasting) is the broadcasting of television programs and radio programming by privately owned corporate media, as opposed to state sponsorship, for example. It was the United States' first model ...
station licensed to
Buffalo, New York Buffalo is a Administrative divisions of New York (state), city in the U.S. state of New York (state), New York and county seat of Erie County, New York, Erie County. It lies in Western New York at the eastern end of Lake Erie, at the head of ...
. Its studios are located at the Rand Building in downtown Buffalo, with its
transmitter In electronics and telecommunications, a radio transmitter or just transmitter (often abbreviated as XMTR or TX in technical documents) is an electronic device which produces radio waves with an antenna (radio), antenna with the purpose of sig ...
on Elmwood Avenue in North Buffalo. WBUF is owned by
Townsquare Media Townsquare Media, Inc. (formerly Regent Communications until 2010) is an American radio network and media company based in Purchase, New York. The company started in radio and expanded into digital media toward the end of the 2000s, starting wit ...
and broadcasts a
mainstream rock Mainstream rock (also known as heritage rock) is a radio format used by many commercial radio stations in the United States and Canada. Format background Mainstream rock stations represent a cross between classic rock, active rock and alternativ ...
radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when Radio broadcasting, ...
known as "92.9 WBUF, Buffalo's Real Rock". WBUF began streaming its programming on the Internet in mid-November 2006. The station has a HD 2 subchannel that airs religious programming from Family Life Network. WBUF also uses three FM
translator Translation is the communication of the meaning of a source-language text by means of an equivalent target-language text. The English language draws a terminological distinction (which does not exist in every language) between ''trans ...
stations: W239BA on 95.7 MHz in
Niagara Falls, New York Niagara Falls is a City (New York), city in Niagara County, New York, United States. As of the 2020 United States census, 2020 census, the city had a total population of 48,671. It is adjacent to the Niagara River, across from the city of Niagar ...
, W262CQ on 100.3 MHz in Lockport, New York and W291CN on 106.1 MHz in Buffalo. These three translators carry the Family Life Network programming by way of the WBUF-HD2 signal.


Superpower status

WBUF is a grandfathered "Superpower" Class B FM radio station, operating at 76,000 watts. Buffalo has three other superpower FM stations:
WNED-FM WNED-FM (94.5 Hertz, MHz) is a public broadcasting, non-commercial radio station City of license, licensed to Buffalo, New York. WNED-FM offers a classical music format. It is owned by the Western New York Public Broadcasting Association (form ...
, WDCX-FM and WBKV. Under current U.S. Federal Communications Commission rules, Class B FM's are not allowed to exceed 50,000 watts ERP. Because WBUF signed on in 1947, it was not subject to those restrictions on power. In fact, it once was powered at 92,000 watts, but because it moved its antenna some years ago, it reduced its power.


History

WBUF began broadcasting in 1947, among the earliest FM stations in Buffalo. *1947: WBNY-FM *1959: WBUF The Home of the Blended Sound ( Beautiful music) **WBUF was "The Home of the Blended Sound" as part of The Empire State FM Network which also included
WVOR WVOR (102.3 FM) is a commercial radio station licensed to Canandaigua, New York, and serving the Finger Lakes region and part of the Rochester metropolitan area. It broadcasts an adult contemporary radio format and is owned by iHeartMedia. ...
in Rochester, WDDS in Syracuse, and WFLY in Albany/
Troy Troy (/; ; ) or Ilion (; ) was an ancient city located in present-day Hisarlik, Turkey. It is best known as the setting for the Greek mythology, Greek myth of the Trojan War. The archaeological site is open to the public as a tourist destina ...
. *1975: ( Free-form/ progressive) **WBUF flipped to this format in 1975 which would last for five years. *1980: WFXZ Foxy 93 **In 1980, veteran Buffalo media executive Donald Angelo rebranded the station as WFXZ, "Foxy 93." The short-lived format ended in 1982, after which the station returned to the
call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally as ...
WBUF. *1982: WBUF FM 93 (
Adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul ...
/
Oldies Oldies is a term for musical genres such as pop music, rock and roll, doo-wop, surf music from the second half of the 20th century, specifically from around the mid-1950s to the 1980s, as well as for a radio format playing this music. Since 2 ...
) **In the 1980s, the station featured a popular full service format of adult contemporary and oldies music presented by several well known Western New York on-air personalities including Stan Roberts and Fred Klestine, with its own local news bureau and branded as "FM 93". *1991: Mix 92.9 (Adult contemporary) **WBUF began this format at noon on April 2, 1991. ** From early 1991 to 2005, WBUF had a history of short-lived and rapidly changing formats (usually failed attempts to challenge other more dominant stations in the market or adopt
fad A fad, trend, or craze is any form of collective behavior that develops within a culture, a generation, or social group in which a group of people enthusiastically follow an impulse for a short time period. Fads are objects or behaviors tha ...
formats popular in the radio industry for brief periods of time), with the station typically changing formats every two years. *1992: B93 (Adult contemporary) **WBUF would rebrand to "B93" in early 1992. *1995: WSJZ Smooth Jazz 92.9 **This format began on March 30, 1995. The final song on "B93" was " End of the Road" by
Boyz II Men Boyz II Men ( ) is an American vocal harmony group from Philadelphia, Pennsylvania, best known for emotional ballads and a cappella harmonies. Formed in 1985, they have been a trio composed of baritone Nathan Morris, tenor Wanya Morris, Wanyá Mo ...
, while the first song on "WSJZ" was " Smooth Operator" by Sade. The format lasted two years. *1997: WLCE Alice@92.9 (Modern adult contemporary) **This format began on April 3, 1997, and was intended to challenge what was then WMJQ (now WBKV) with an edgier, slightly alternative-leaning sound. WTIC-FM morning show (Gary) Craig and Company was syndicated to WLCE, and later WBUF, for its morning show. The format lasted two years. *1999: WBUF B92.9, Buffalo's Dancin' Oldies ( Rhythmic oldies) **This format began at noon on June 23, 1999, and was the third time the WBUF call sign would be used by the station. Using the slogan "Buffalo's Dancin' Oldies", this
disco Disco is a music genre, genre of dance music and a subculture that emerged in the late 1960s from the United States' urban nightclub, nightlife, particularly in African Americans, African-American, Italian-Americans, Italian-American, LGBTQ ...
-centric format was positioned to an older audience than urban
sister station In broadcasting, sister stations or sister channels are radio or television stations operated by the same company, either by direct ownership or through a management agreement. Radio sister stations will often have different formats, and somet ...
WBLK and to directly challenge traditionally
oldies Oldies is a term for musical genres such as pop music, rock and roll, doo-wop, surf music from the second half of the 20th century, specifically from around the mid-1950s to the 1980s, as well as for a radio format playing this music. Since 2 ...
-formatted WHTT (commercials advertising B92.9 mocked WHTT's music, using " Little Darlin'" by The Diamonds as an example, as music that put a person to sleep). As with other rhythmic oldies stations of the era, the format was short-lived; it lasted two years. Its end was marked with a
stunt A stunt is an unusual, difficult, dramatic physical feat that may require a special skill, performed for artistic purposes usually for a public audience, as on television or in theaters or cinema. Stunts are a feature of many action films. Befo ...
, playing the song "
We Will Rock You "We Will Rock You" is a song by the British rock band Queen from their 1977 album '' News of the World'', written by guitarist Brian May. ''Rolling Stone'' ranked it number 330 of " The 500 Greatest Songs of All Time" in 2004, and the RIAA it p ...
" by
Queen Queen most commonly refers to: * Queen regnant, a female monarch of a kingdom * Queen consort, the wife of a reigning king * Queen (band), a British rock band Queen or QUEEN may also refer to: Monarchy * Queen dowager, the widow of a king * Q ...
repeatedly for one day. *2001: 92.9 WBUF, Buffalo's Rock Station ( Active rock) **WBUF began this format at noon on February 23, 2001. The first song was " Abacab" by Genesis. "92.9 WBUF", as it was called, was intended to challenge WGRF and WEDG. WBUF brought the syndicated ''
The Howard Stern Show ''The Howard Stern Show'' is an American radio show hosted by Howard Stern that gained wide recognition when it was radio syndication, nationally syndicated on terrestrial radio from WINS-FM, WXRK in New York City, between 1986 and 2005. The sho ...
'' to Buffalo's morning drive. Later on, the station added '' Opie and Anthony''. A combination of two events held by the duo led to their demise on WBUF. The first was " T'n'A with O&A", a raunchy party hosted by Opie and Anthony in
Angola, New York Angola is a village in the town of Evans in Erie County, New York, United States. Located east of Lake Erie, the village is southwest of downtown Buffalo. As of the 2010 Census, Angola had a population of 2,127. An unincorporated community ...
and sponsored by WBUF. However, before any disciplinary action for that incident was taken, the hosts were embroiled in the infamous " Sex for Sam" scandal, where two lovers had sex in St. Patrick's Cathedral in New York City in exchange for Samuel Adams beer. It was the latter event that ultimately led to their first firing. Opie said, "We were well on our way to being fired for the 'T'n'A with O&A' party, when we were canceled for 'Sex for Sam'." Instead of reverting the drive time back to rock, ''Opie and Anthony'' was replaced with the all-talk '' Don and Mike Show''. *2004: FM Talk (
Hot talk Talk radio is a radio format containing discussion about topical issues and consisting entirely or almost entirely of original spoken word content rather than outside music. They may feature monologues, dialogues between the hosts, Interview (jo ...
) **This format was a revival of
WWKB WWKB (1520 kHz) is a commercial AM radio station in Buffalo, New York. It broadcasts a sports gambling format and is one of two sports radio stations owned and operated by Audacy, Inc. in the Buffalo market. WWKB's Buffalo sister station WGR pri ...
's ill-fated "hot talk" format of the mid-1990s. The format was intended to challenge WGR and WBEN, as well as partially replace WNSA. With both drive blocks filled with hot talk hosts, the natural progression was to make WBUF a full-time talk outlet. With the region's best known hot talk host, J. R. Gach, working in Albany and unavailable, Brother Wease, from sister station WCMF in Rochester, was hired to fill the midday, while Tom Leykis and
Loveline ''Loveline'' is a radio syndication, syndicated radio Talk show, call-in program in North America that features medical and relationship advice, often with guest appearances by actors and musicians. For most of its original run until ending in ...
were given nighttime slots. The format ended after six months due to Wease developing nasal cancer preventing him from working both his Rochester and Buffalo shifts. *2005: 92.9 Jack FM ( Adult hits) **On May 16, 2005, WBUF flipped to an adult hits format, branded under the
Jack FM Jack FM is a radio network brand that is licensed by Sparknet Communications, with the exception of the European Union where it is licensed by Oxis Media. It plays an adult hits radio format, format, in most cases not using disc jockey, DJs. F ...
name. Stern was the only host retained when CBS Radio, then the station's owner, dropped the talk format, as CBS burned off Stern's contract (their slogan even briefly being "Howard in the morning, playing what we want all day"). It was the first format in about 10 years not intended to directly compete with another station in the market. When Stern left terrestrial radio for
Sirius Satellite Radio Sirius Satellite Radio was a satellite radio ( SDARS) service that operated in the United States and Canada. Sirius launched in 2002, and primarily competed with XM Satellite Radio, until the two services merged in 2008 to form Sirius XM. Li ...
, he was not replaced on WBUF. Jack FM was, by far, the longest-running format in the station's recent history, lasting 15 years, longer than the previous six formats combined. Subsequent owners of WBUF, Regent Communications and
Townsquare Media Townsquare Media, Inc. (formerly Regent Communications until 2010) is an American radio network and media company based in Purchase, New York. The company started in radio and expanded into digital media toward the end of the 2000s, starting wit ...
, continued to license the Jack FM format and did not share the same desire to flip the station's format every few years as previous owners CBS Radio and
Infinity Broadcasting Infinity Broadcasting Corporation was a radio company that existed from 1972 until 2005. It was founded by Michael A. Wiener and Gerald Carrus. It became associated with popular radio personalities like Howard Stern, Opie and Anthony, Don Im ...
had done. **Similar to other Jack FM stations, WBUF had no live disc jockeys, carried no syndicated long-form or short-form programming, and carried no time-sensitive information (such as news, weather or sports), only interrupting its music for commercials, pre-recorded one-line jokes and
station identification Station identification (ident, network ID, channel ID or bumper (broadcasting), bumper) is the practice of radio and television stations and broadcast network, networks identifying themselves on-air, typically by means of a call sign or brand na ...
; this format was followed uniformly, 24 hours a day, 7 days a week. At first, 92.9 was one of the only Jack FM stations which didn't use Howard Cogan as the voice of Jack, due to its proximity to
Toronto Toronto ( , locally pronounced or ) is the List of the largest municipalities in Canada by population, most populous city in Canada. It is the capital city of the Provinces and territories of Canada, Canadian province of Ontario. With a p ...
's CJAQ-FM, which identified itself as ''92.5 Jack-FM''. Using Cogan would have most likely caused confusion with listeners due to the fact the two stations are so close on the FM dial. Until mid-April 2009, WBUF used voice talent Brad Davidorf, best known for his voice work on TBS. At that point, WBUF began using Howard Cogan as its imaging voice. Within two months of Cogan's employment on WBUF, CJAQ-FM dropped the Jack format and went back to the Top 40/CHR format known as "Kiss-FM" that Jack-FM replaced six years earlier. *2020: 92.9 WBUF, Everything That Rocks (
Mainstream rock Mainstream rock (also known as heritage rock) is a radio format used by many commercial radio stations in the United States and Canada. Format background Mainstream rock stations represent a cross between classic rock, active rock and alternativ ...
/
Classic rock Classic rock is a radio format that developed from the album-oriented rock (AOR) format in the early 1980s. In the United States, it comprises rock music ranging generally from the mid-1960s through the early-1990s, primarily focusing on comm ...
) **On November 25, 2020 at noon, after briefly stunting with a loop of Christmas music (which ended with " I Saw Mommy Kissing Santa Claus" by John Cougar Mellencamp), WBUF flipped back to a mainstream rock format, branding once more as "92.9 WBUF, Everything That Rocks" and returning to the broad-based rock format the station had featured from 2001 to 2004. The first song under the rock format was " For Those About to Rock (We Salute You)" by
AC/DC AC/DC are an Australian rock band formed in Sydney in 1973. Their music has been variously described as hard rock, blues rock and Heavy metal music, heavy metal, although the band calls it simply "rock and roll". They are cited as a formativ ...
. The station added the nationally syndicated '' The Free Beer and Hot Wings Show'' a few months after launch. *2022: 92.9 WBUF, Buffalo's Real Rock (Active rock) **From 2020 to 2022, WBUF's playlist leaned toward a classic rock presentation billed as "Everything that Rocks", initially hoping to take advantage of on-air turmoil in the market's heritage classic rock station WGRF. When this was unsuccessful, on June 10, 2022, WBUF shifted its format from mainstream rock to active rock, branded as "92.9 WBUF, Buffalo's Real Rock". The station's airstaff (other than one day part) and presentation did not otherwise change. There had been no major active rock station in Buffalo since WEDG shifted to alternative (itself prompted when previous alternative station WLKK, another station in Buffalo notorious for its frequent format changes, changed format to country music).


References


External links


Official website for 92.9 WBUF
{{Coord, 42.954, N, 78.876, W, type:landmark_region:US_source:FCC, display=title BUF Townsquare Media radio stations Active rock radio stations in the United States Radio stations established in 1947