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WBOG (1460 AM) is a
radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...
broadcasting a classic-based
country music Country (also called country and western) is a popular music, music genre originating in the southern regions of the United States, both the American South and American southwest, the Southwest. First produced in the 1920s, country music is p ...
format. It is licensed to
Tomah, Wisconsin Tomah is a city in Monroe County, Wisconsin, United States. The population was 9,570 as of the 2020 census. The city is surrounded by the Town of Tomah and the Town of La Grange. History Tomah was founded by Robert E. Gillett in 1855 and inco ...
, United States, and is owned by Magnum Radio. The station features programming from
Westwood One Westwood One, Inc. is an American radio network owned by Cumulus Media. The company syndicates talk, music, and sports programming. The company takes its name from an earlier network also named Westwood One, a company founded in 1976. The co ...
.


2011 name change

Logo under previous format In May 2011, WBOG's slogan was changed to "Kool Gold 1460", using the branding of the
Kool Gold Classic Hits (known as Kool Gold until June 17, 2012) is a 24-hour music format produced by Westwood One. Its playlist is composed of oldies music from the mid-1960s to mid-1980s, from artists such as Billy Joel, The Beatles, The Temptations, Flee ...
satellite service heard on WBOG. On January 7, 2020, the station flipped formats to classic country.


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* * * {{Daytime-only radio stations in Wisconsin Classic country radio stations in the United States
BOG A bog or bogland is a wetland that accumulates peat as a deposit of dead plant materials often mosses, typically sphagnum moss. It is one of the four main types of wetlands. Other names for bogs include mire, mosses, quagmire, and musk ...
1959 establishments in Wisconsin
BOG A bog or bogland is a wetland that accumulates peat as a deposit of dead plant materials often mosses, typically sphagnum moss. It is one of the four main types of wetlands. Other names for bogs include mire, mosses, quagmire, and musk ...
Radio stations established in 1959